Wednesday, 23 May 2018

Fujifilm brings GFX50s, the ultra-high image quality medium format mirrorless camera and its exclusive interchangeable lens lineup “FUJINON GF Lenses” to India

 from left to right-:
  • Mr. Arun Babu, National Business Manager, Image capturing, Fujifilm India
  • Mr. Toshi Iida, GM - Optical Device & Electronic Imaging Product Division, FUJIFILM Corporation  
  • Mr. Haruto Iwata, MD, Fujifilm India
  • Mr. SM Ramprasad, HOD, Image Capturing, Fujifilm India


- Introducing the ultimate high-end mirrorless camera: a compact and lightweight body that overturns common perceptions of medium format digital cameras

- With the new GFX Series and the current X Series Line-up, Fujifilm aims to capture 30% Market Share in the Mirrorless Camera and Lens Market in India in the next 3-4 years


Mumbai, 23 May 2018: Fujifilm India Private Limited, a pioneer in imaging technologies, is delighted to announce the launch of the much awaited GFX50s medium format mirrorless camera that is effectively built to achieve the best image quality. Adopting a 43.832.9mm medium format (FUJIFILM G Format) sensor with 51.4 MP. Featuring premium design and excellent operability stemming from the highly reputable digital camera "X Series" system and the accumulation of image design technology from over 80 years of experience, the GFX 50S achieves the highest ever image quality from Fujifilm.

To complement the GFX50S perfectly, Fujifilm is also releasing FUJINON GF Lens series- a new camera system capable of creating the world's highest level of photographic expressions. The line-up includes seven interchangeable lenses- GF23mmF4 RLM WR, GF45mmF 2.8R WR, GF63mmF2.8 R WR, GF110mmF2 R LM WR, GF120mmF4 R LM OIS WR macro, GF250mmF4 R LM OIS WR and GF32-64mmF4 R LM WR, providing every professional, the splendor of photography and the joy of taking photos.
The GFX50s delivers uncompromised performance across stills and video shooting, in addition, a new Color Chrome Effect feature has been added. This feature can be used to reproduce the tones and deep colors, in situations often said to be difficult hence making GFX50s as an “attainable luxury”.

Commenting on the occasion, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “We are excited to launch the much awaited GFX50s and G-mount lenses for our esteemed customers in India. Fujifilm’s X Series system has been appreciated by professional photographers and photo enthusiasts around the world, due to its excellent image quality and mobility across a wide range of genres including landscape, commercial and fashion photography. Taking forward our promise for developing innovative technology, and to strengthen our commitment towards mirrorless segment, we have introduced this range to offer even higher image quality. As we complete 10 years in India, we continue to bring the best of technology and innovation to our consumers at the best possible price point.’’

Fujifilm India has very aggressive plans for the expansion of its X Series in the Indian Market. The company plans to expand its touch points by focusing on increasing its retail presence as well as enhance customer touch and try experience. The company also plans to expand its After Sales Service by adding 50 more service collection points by the end of FY 2018 taking it to a total of 100 service collection points. Additionally, the company is also looking at setting up Fujifilm Professional Service by the second half of this fiscal. Fujifilm India will be investing heavily in marketing promotions, workshops, exhibitions, online promotions and photographer associations to build the X Series Brand further. With these initiatives the company’s goal is to capture30% Market Share in the Mirrorless Camera and Lens Market in India in the next 3-4 years.

Standout Features
(1) Equipped with a 43.8mm x 32.9mm, 51.4 MP CMOS sensor, boasting approx. 1.7x the area of full frame sensors
Both the shape of the light-gathering micro-lenses and the processing from the photodiodes have been customized to achieve a high level of sharpness and broad dynamic range. And thanks to the excellent light reception performance due to the large area of each pixel, room to spare is created in the camera's high sensitivity performance and tone reproduction, achieving high image quality exceeding that of cameras equipped with full size sensors with an equivalent number of pixels. Therefore, precise images can be reproduced down to the smallest detail, conveying the texture of the subject, a three-dimensional feeling, and even the atmosphere of the scene.
(2) Equipped with X-Processor Pro image processing engine
By using the highly rated X-Processor Pro, which is also used in the X-Pro2 and X-T2 cameras, it is possible to experience Fujifilm's acclaimed Film Simulation color reproduction with an ultra-high quality large size sensor. The Movie function also supports Full HD recording at 30p. Users can enjoy high quality video with no post-processing required by using Film Simulation modes just like they would with a still image.
(3) Compact and lightweight body with high rigidity due to the adoption of magnesium alloy
With a weight of approx. 1230g when paired with a standard lens (GF63mm F2.8 R WR), the camera weighs approx. 60% of a medium format DSLR camera equipped with a sensor of the same size. Even when compared to a DSLR camera with a slightly smaller full size sensor, the camera comes in at almost the same weight. Overall camera body height and width have also been minimized for maximum flexibility, overturning the common perceptions regarding the mobility of medium format digital cameras.
(4) 3.69M-dot organic EL electronic viewfinder and 2.36M-dot touchscreen LCD back panel
A detachable structure has been adopted which allows for flexible operation according to how the user wishes to use it. Also, by attaching the separately sold EVF-TL1 EVF tilt adapter, the angle can be changed to a maximum angle of 90° when shooting horizontal landscapes and ±45° when shooting in the portrait position. A 3.2-inch, 2.36M-dot touch panel has been adopted for the rear monitor, allowing the user to use touch operations for the selection of the menu, distance measuring points and viewing of images that have been taken. The inclusion of a three-directional tilting LCD screen improves operability and makes viewing images and checking focus even easier.
(5) Newly developed large diameter G Mount with excellent robustness and durability
Utilizing the merits of newly developing both a camera body and lenses simultaneously, the GFX 50S adopts a large diameter/short flange back mount with a diameter of 65mm and a flange back of 26.7mm. This construction improves the freedom of the optical design of the lens, greatly contributing to high image quality and miniaturization of the body.
(6) Newly developed ultra-high resolution FUJINON GF Lenses
In preparation for the future, the GF Lens series, newly designed specifically for the GFX 50S, possesses the resolving power capable of supporting a sensor with 100 MP. The lens barrel also features an aperture ring in the same manner as XF Lenses, supporting the intuitive operation of photographers. A C (=Command) Position has been newly added to the aperture ring as well, allowing users to change the aperture using the command dial on the camera's body. In order to prevent incorrect operation, the A (=Auto) Position and C Position feature a locking button installed on the aperture ring that must be disabled to implement changes.
  • The FUJINON GF23mmF4 R LM WR: has a focal length equivalent to 18mm in the 35mm format and is perfectly suited for landscape and architectural applications. Despite the super-wide angle of view, distortion is kept to a minimum, and with the high-resolution performance extending all the way to the edges, sharp depiction power as if looking at an actual landscape is achieved. It features fast and quiet AF due to a linear motor, is dust and weather resistant, and is capable of operating in environments as cold as -10°C. The lens combines high performance and reliability as a professional work tool.
  • The FUJINON GF45mmF2.8 R WR: is a highly versatile wide angle lens with a focal length equivalent to 36mm (on a 35mm format) and maximum F2.8 aperture. Thanks to its compact and lightweight design (weighing only 490g), this lens is ideal for street and documentary photography.
  • The FUJINON GF63mmF2.8 R WR: This lens features an angle of view of approximately 50mm in 35mm format equivalent. Adopting a compact and stylish design, the external form of this small and lightweight lens has a diameter of just 84.0x71.0mm with a weight of only 405g. The optical system features a construction of 8 groups and 10 elements, including 1 ED lens element. This lens type was adopted being the most suitable for a compact size, with the utmost priority placed on resolution performance.
  • The FUJINON GF110mmF2 R LM WR: is a medium telephoto lens for portraits. With a focal length equivalent to 87mm in the 35mm format, it achieves a brightness of F2.0 when used wide open to deliver beautiful bokeh. The high resolving power of the area in focus and the rich bokeh unique to medium format fast lenses depicts portraits with a realistic three-dimensional feel.
  • The FUJINON GF120mmF4 R LM OIS WR macro: The optical system features a construction of 9 groups and 14 elements, including 3 ED lens elements. By adopting a floating focus method using a linear motor, silent and high-speed autofocusing is achieved while aberrations from long distances to short distances are corrected in a satisfactory manner, dramatically increasing the resolution. Furthermore, by arranging the ED lenses in a well-balanced manner, chromatic aberrations are also properly corrected, contributing to a high-quality image.
  • The FUJINON GF250mmF4 R LM OIS WR: is a telephoto lens that achieves approximately 198mm in 35mm format equivalent, bringing together Fujifilm’s proprietary optical design technology: it offers high resolving power for supporting further enhancement of image resolution in the future. The lens can capture the atmosphere of any scene through a combination of high-resolution performance and rich bokeh effect. Attaching the “GF1.4X TC WR”, a 1.4x teleconverter provides coverage for telephoto shooting up to approximately 277mm in 35mm format equivalent, without any image quality deterioration.
  • The FUJINON GF32-64mmF4 R LM WR: The optical system features a construction of 11 groups and 14 elements, each using one of the three types of lens elements, aspheric lens, ED lens and super ED lens, including the large aperture high precision aperture lens, achieving high image quality equivalent to single-focus lenses from wide angles up to standard focal distances. As a result, the lens demonstrates extremely high performance from the centre all the way to the edges. The lens adopts an inner focusing method, reducing the weight of the focus lens and achieving fast and silent AF by driving focusing using a linear motor.

Monday, 21 May 2018


~ People of all age groups join the walk lead by popular Toon characters – Shin Chan and Garfield ~

Mumbai, May 19, 2018 – Inorbit mall, Malad in association with Green Yatra – an NGO devoted for a greener tomorrow organized a ‘Say No to Plastic’ walk. Supporting this noble initiative, people of different age groups joined the stride that was led by the famous toon characters Shin Chan and Garfield. Along with the toon friends customers, people working around in offices, NGO volunteers, societies around the mall walked and supported the initiative. More than 500 participants and volunteers showed great enthusiasm in propagating the message ‘Say No to Plastic’. The volunteers distributed more than 5000 eco-friendly bags among the crowd encouraging people to avoid the use of plastic bags.
The event created quite a buzz among kids, as they got a chance to meet their favourite toon friends. The 1.5 km walk commenced from Inorbit mall and has garnered tremendous response from the patrons. With the government of India’s plastic ban, Inorbit mall wanted to support this cause for a better tomorrow. The BMC P South ward, traffic department and Police division of Malad supported the cause.
Commenting on the occasion, Naviin Ibhrampurkar, Head of Marketing and Corporate communications, Inorbit Malls said, “As responsible citizens of the society it is our duty to support such noble initiatives. Inorbit mall has taken a step to spread awareness among people by hosting such a walk. It gives us great pleasure to see the tremendous response that we have received. We would like to thank Green Yatra for extending their support. We hope to host more such initiatives and make a difference in the lives of people.”  

Thursday, 17 May 2018

Vivo Announces its E-Store Carnival

·         Exclusive offers, discounts and cashback deals on a range of smartphones from May 16th to 18th 2018

Mumbai, 16th May, 2018: Vivo, the premium global smartphone brand, has announced the “Vivo Knockout Carnival” from 16th to 18th May exclusively on its e-commerce store, Consumers can avail exciting discounts and cashback offers on select range of Vivo smartphone models during the three day online sale.

During the three day carnival, Vivo V5 Plus and V5s will be available at a special price of Rs. 14,990 and Rs. 12,990 respectively. Customers with SBI Debit and Credit Cards can get an additional cashback of 5% on purchase of select models. In addition, Vivo is offering 12 months No Cost EMI on all smartphone models.

15-Day Price Guarantee is available on all Vivo smartphones sold on Vivo India E-Store which will protect customers against any reduction in prices on the said products they purchase from E-Store. This offer shall last for 15 days only from the date of Purchase of the said Product.

Speaking on the announcement, Kenny Zeng, Chief Marketing Officer, Vivo India, said, “We are happy to announce the Vivo Knockout Carnival with attractive discounts and exclusive deals. The specially curated offers from Vivo will make customers shopping experience even better and we are confident that they will make the most out of the three day carnival.”

Other exciting offers include lucky draw coupons up to Rs. 1.000 and Book My Show couple movie vouchers worth Rs. 500. Vivo E-store caters to more than 10,000 pin codes covering most serviceable areas in the country.

Friday, 11 May 2018

Harinder Sikka's 'Calling Sehmat' to launch for the audience next week!

Harinder Sikka's ‘Calling Sehmat’ makes an amazing read. Published by Penguin Random House, it is set to reach the readers early next week.
Calling Sehmat is a gripping story of a Kashmiri  Muslim lady who sacrificed herself and her family for the sake of her beloved country, India.
It took eight years of toil, research and few trips to Pakistan for Mr. Sikka to research and compile the story of this amazing lady based on whom a beautiful film titled ‘Raazi’ has just been released.
Even as the book is based on an espionage, it yet spreads the essence of peace, love, harmony and patriotism. The book goes into details on how Sehmat made inroads into the Pakistani brass and left them in tatters. In the process, she saved thousands of lives and left her mark with the Indian intelligentsia.
Mr. Sikka faced numerous challenges and took enormous risks in tracing her course in order to link together limited data into an amazing book. It's a saga that needs to be read for it fills the heart and minds of all Indians with pride.
Chief of Naval Staff Admiral Sunil Lanba receiving the book from Commander Harinder Sikka at the Naval Headquarters.

Akshay Kumar’s Padman releases exclusively on ZEE5, the digital entertainment destination

“Theatre Ke Baad, Pehli Baar”

Mumbai: Akshay Kumar’s movie Padman breaks the stereotype of premiering on a television platform and is screening Theater Ke BaadPehli Baar on ZEE5, the largest multilingual digital entertainment destination for India! Post its blockbuster theatrical release, ZEE5 has been the first destination to premier Padman exclusively for an anytime, anywhere watch from May 11.

Expressing his thoughts on Padman’s digital release Akshay Kumar said, “With millennials more inclined towards digital entertainment, we know where the future is. ZEE group has always been at the forefront to highlight social issues and Padman being a movie based on a social cause, there couldn’t have been a better digital platform than ZEE5 to premiere it.”
Padman, through the courageous story of Arunachalam Muruganantham (played by Akshay Kumar), draws attention towards the sensitive topic of menstrual hygiene and how it is essential for the society that women have a right to it. The movie showcases true life story of a common man, who for the love of his wife tried to bring a social reformation by introducing low cost sanitary napkins in India.

Taking forward Padman’s concept, ZEE5 is doing their share by tying up with Saafkins and contributing to the #GiveHer5 campaign. For every subscription, ZEE5 will donate Rs 5 to Saafkins, world’s first reusable/ washable sanitary napkin, #KadamChhotaChangeBada. While an initiative by ZEE5, looks at making a difference; a social thought presented with honesty makes Padman, a must watch family film.

Archana Anand, Head of Digital - ZEE5 India Business said, “Padman has bought about a phenomenal change in the way society is looking at menstrual hygiene and we are proud to showcase the film on our platform. The movie is a take on a subject most Indians are reluctant to talk about and Padman puts it on the forefront which is a commendable effort. By associating with Saafkins, ZEE5 is doing their little bit via#KadamChotaChangeBada to contribute to the worthy cause and make a difference in the lives of underprivileged women.” The movie will premiere on ZEE5 on 11th May.

Apart from having a rich bouquet of exciting original content lined up across 6 different languages, ZEE5 will showcase latest blockbuster movies on the platform. With a slate of 20 Originals to be launched in 2018, the platform will have 90+ shows by the end of March 2019.
Availability: ZEE5 App can be downloaded from Google Play Store iOS App Store Also available at, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.
Pricing: Freemium pricing model with both free and paid premium content (including Originals) is available to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content at a special launch offer price of INR 99 per month instead of the actual monthly pack price of INR 150.

​​IMF Pagent & Lifestyle Award to debut in July

Joy productions is all set to launch IMF Pageant & Lifestyle awards. The event is one of the largest platform promoting Indian talent in fashion industry and will be a great opportunity to bridge the gap between fashion industry and actual talents. IMF stands for I m fashion, imf recognize people who creates fashion rather than just following existing one...It also rewards inner soul who uplift the society by their efforts along with external beauty. The Event is executed by AB Singh and Dr Jyoti Nagpal.  Other People who are associated with event are Mr.Ajit Gupta : Founder of Astha and Careworld channel, Ms.Seema kakkar who is proud founder of Remanika along with Heena Modi who is international fashion designer, former Bigg Boss winner Vindu Dara Singh and very well known for his work such as Gadar, Jazbaa, Rustom, Sairat, laibhari Film Producer Mr Nitin keni. 

It's very important to recognize the talent and give them the honor that they deserve and via IMF we want to take a step ahead and glorify the same, said AB Singh , Owner Joy Productions.

I am glad to be part of this event, and i ensure that via IMF we will choose equitable candidates for Award said Mr.Ajit Gupta. 

The event is scheduled in the month of July and whose who of fashion and lifestyle industry will attend it. 

Monday, 30 April 2018

Brooke Bond Red Label 6 Pack Band is back!

Brooke Bond Red Label & Y-Films launch India’s first ever ‘issphesal’ band featuring six specially-abled teens
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Mumbai, April 26th, 2018:  Brooke Bond Red Label Tea and Y‐Films, the youth films wing of Yash Raj Films’, have partnered once again to launch the second edition of the Brooke Bond Red Label Six Pack Band. This time the band features a bunch of six incredibly talented, specially-abled kids with exceptional music skills. A continuation of the globally recognised campaign, this ‘issphesal’ band is all set to break barriers and make the world a better place with its first single, titled ‘Jhakkad Pakkad Dance’. The foot-tapping number was unveiled yesterday by India’s beloved producer-director Karan Johar along with the six band members.
Conceived and produced by Ashish Patil, Head of Y-Films and curated by composer Shameer Tandon, the band hopes to break social barriers and pave the way for an inclusive society, sparking

conversation during the ongoing World Autism Month. The title track will be followed by a launch of six songs as a part of the ‘issphesal’ album, over a period of six months, to bring forward inspiring stories of the six talent powerhouses.
Shiva Krishnamurthy, General Manager, Beverages, Hindustan Unilever says, “Brooke Bond Red Label stands for inclusiveness. We encourage people to overcome their prejudices and find common ground with fellow human beings over a steaming cup of chai. A delightful way of doing this has been our partnership with YRF. Encouraged by the overwhelmingly positive response that India’s first transgender band received, we are back with India’s most special band. We hope that our talented band members receive similar love this time around as well.”
Karan Johar adds, “It’s so wonderful to see these young, super talented kids come together to create something so epic. I’m excited to be a part of something, I know, will not only change you and me but also has the power to change the world. I can’t wait to see what these kids do next as they are sure to conquer the world with their talent!”
Head of Y-Films, Ashish Patil adds, “Y-Films has always created content that does more than just entertain. Be it for gender equality, LGBTQ support or Sex Education, we’ve been at the forefront in getting these important messages across in the most interesting manner. Being a special needs parent myself, the theme of mental health & disability is very very close to my heart. With Brooke Bond 6-Pack Band second edition, we really hope to show everyone how these kids are the missing puzzle pieces this world needs to complete itself!”
The Brooke Bond Red Label 6-Pack Bandmates: Ananya Halarnkar, Anjali Ramesh, Maitreya Matale, Paarth Padhye, Prerna Agarwal, Rishaan Patil
The first single 'Jhakkad Pakkad Dance' is now live on: Y films  :
About Brooke Bond Red Label Tea:
Brooke Bond Red Label is India’s No. 1 Tea brand which has been bringing people together over tea for over 110 years. Brooke Bond Red Label’s purpose is to help people find common ground over a cup of tea, which makes the world a more welcoming place. Towards this purpose, the brand has created some ground-breaking TV Commercials, conducted bold social experiments and sponsored India’s first transgender music band.

Constantia Flexibles to double sales in India in five years

From Left to Right -
Gririraj Maheswari,Executive Director & Owner,Creative Polypack,
B.K. Maheswari,Founding Chairman & Owner Creative Polypack,
Alexander Baumgartner, CEO Constantia Flexibles,
Pranab Parikh Director, Constantia Parikh
Pavan Parikh,Director Constantia Parikh.

Mumbai, April 30, 2018

Constantia Flexibles, the world’s fourth largest flexible packaging group, is aiming to double its sales in India within the next five years. This is the result of its recent acquisition of a majority stake in Creative Polypack and its group companies, as well as expansion plans of its existing subsidiary Parikh Packaging.

Through the acquisition, Constantia Flexibles is already India’s third largest flexible packaging group and is expecting to reach the c. 200 million EUR sales mark (INR 1,600 crore) in 2022, through market growth and ongoing investments. The flexible packaging market in India is expected to grow by more than 10 percent in the next five years, driven by the megatrend urbanization and the expansion of the retail sector.

India has become the third largest economy in the world after USA and China, with high single-digit GDP growth, major infrastructure projects in roads and ports, a simplification of the tax system and rising private consumption, especially among the burgeoning middle-class.

Alexander Baumgartner, Constantia Flexibles CEO: “We are proud to be here in India today to announce our ambitious growth plans in the fastest growing flexible packaging market worldwide. Our production footprint allows us to cover the whole of the Indian subcontinent and bring the latest innovative and sustainable packaging solutions to our valued customers.”

Baumgartner was joined at a press conference in Mumbai by Pavan Parikh, Managing Director and founder of Parikh Packaging, B.K.Maheswari Managing Director and founder of Creative Polypack, along with his son Giriraj Maheswari, Joint Managing Director.

Creative Polypack Limited was founded in 1986 and is one of the leading flexible packaging groups in India. It achieved sales of about 75 million EUR in the business year ending March 31, 2018, and currently has about 850 employees at eight production sites in Baddi, Kanpur, Kolkata, Assam and Puducherry, in northern, eastern and southern India.

It manufactures film-based flexible packaging for the food and home & personal care (HPC) industries, as well as paper-based soap wrappers. The company serves the leading domestic and international consumer goods companies in India.

Creative Polypack intends to invest on average 6 million euro per year (INR 50 crore) in new production capacity, as well as other infrastructure, at its Kolkata, Baddi, Kanpur and Puducherry sites, in the coming years. Above all, it plans to double its capacity at the newly-established Assam site.

Before the acquisition of Creative Polypack, Constantia Flexibles was already a leading supplier of film-based flexible packaging for the Indian market since acquiring Parikh Packaging in 2013, which is based in Ahmedabad, western India. It has more than 500 employees and achieved sales of roughly 35 million EUR in 2017, serving the food and HPC industries.

Parikh Packaging is investing a double-digit million euro amount (INR 100 crore) in a new greenfield site in Ahmedabad, which will be home to a polyethylene blown film extruder, high-definition Flexo printing press and laminators that will produce high barrier laminates that can be fully recycled. The extra capacity will come on stream in 2019.

Major FMCGs are demanding the highest level of sustainability for their packaging material and the new investment will help them to comply with upcoming Indian Plastic Waste Management (PWM) regulations that promote only fully recyclable flexible packaging. The investment also fits in well with the Indian government’s campaign Swachh Bharat Abhiyan (SBA) to clean the nation.

Constantia Flexibles is the world’s fourth largest producer of flexible packaging. Based on the guiding principle of ‘People, Passion, Packaging’, some 8,300 employees manufacture tailor-made packaging solutions at 40 sites in 18 countries. Many international companies and local market leaders from the food and pharma industries choose the sustainable and innovative products of Constantia Flexibles.

Vivo launches Y53i with Face Access and Ultra HD technology

·      Equipped with 8MP rear camera to capture Ultra HD photos upto 32MP

Mumbai, April 30th, 2018: 
Vivo, the global premium smartphone brand, today launched Vivo Y53i featuring 12.7cm (5) display with Face Access and Ultra HD Technology for capturing detailed photos. Priced at INR 7,990, the smartphone will be available in Crown Gold and Matte Black colour across all offline stores.

Vivo Y53i Specifications

·         12.7cm (5)
·         Face Access
·         8 MP Rear Camera
·         5 MP Selfie Camera
·         2 GB RAM/16 GB ROM (Expandable up to 256GB)
·         Qualcomm Snapdragon 425
·         2500mAh battery

Commenting on the launch, Kenny Zeng, CMO, Vivo India said, “Vivo is continuously striving to introduce cutting-edge products at an affordable price point for its consumers. With the introduction of Y53i, we are strengthening our budget smartphone portfolio by delivering an outstanding camera and user experience at a competitive price point.”

Capture every detail
Y53i is equipped with an 8MP rear camera which can capture high quality pictures and videos. The device’s Ultra HD technology shoots several consecutive images and combines them to render clear and detailed photos with a resolution of up to 32MP. The smartphone comes with a Screen Flash feature that provides bright and detailed selfies, even in low-light conditions.

Intuitive Features
The Y53i’s Face Access feature intelligently scans the facial features of the users and unlocks the device instantly.

The new Y53i also has a smart Eye Protection feature that filters out blue light to prevent eye strain during long durations of usage. With the help of the App clone feature, applications can be replicated to accept two separate accounts to provide a convenient multitasking experience.

Premium Design with Smooth Performance
The Y53i is a perfect example of a functional design. Featuring a seamless unibody design complimented with curved edges and a slim profile, the Y53i is easy to grip and comfortable to use. The Y53i is also capable of handling intense tasks with 2GB RAM and a 64-bit Qualcomm Snapdragon processor. The smartphone features a 2500mAh battery and has an internal memory of 16GB, which is further expandable up to 256 GB offering more space for applications and multimedia content such as music, pictures and videos.

About Vivo India:
Vivo, a premium global smartphone brand, entered India in late 2014. With a strong focus on "Camera and Music", Vivo has established itself as one of the top smartphone brands in

India. Manufacturing in Greater Noida, the company has a robust distribution network across the country both online and offline, catering the best in class quality services to over 400 cities, in 22 states backed by 400 service centres in India. Dedicated to the youth, Vivo became the title sponsor of the Indian Premier League (IPL) for 2016 & 2017 and recently bagged the title sponsorship for the next five years. It is also the title sponsor of Pro Kabaddi for five years since 2017. Conquering the global stage, Vivo became the official sponsor of 2018 and 2022 FIFA World Cups.


Vortex, Bandra Witnessed An Unforgettable International Act

Mumbai, 29th April 2018: A treat for music lovers, one of the most versatile producers and performer in the game, an Israeli electronic artist Hod Moshonov also known by his stage name BEMET, electronic music artist, keytarist and keyboardistcaptivated the audiences in India along with DJ Talamasca at Vortex, Bandra.

BEMET, who is also known for reviving the instrument and for putting fun and freshness back into electronic music is a man that needs no introduction. His primary Genre can be characterized as electronic hiphop but includes influences and specific songs from EDM, Electro pop, Trap, Bailefunk, Reggaeton, Drum & Bass, Jazz, and Rock. His primary following is, in addition to Israel, Brazil and India.

BEMET's following increased pursuant to his release of the four singles from his Brazilian project. Two of these singles wereTudoBemet, and "Happy". These singles were wideley shared and viewed on social media in Israel, Brazil, Portugal and India, receiving millions of views on YouTube. On October 2017 BEMET released his first video single- Sababa, which was directed at his Indian followers. The video was produced during BEMET's tour of India in the summer of 2017 and received wonderful reviews.

Speaking at the event, Mr. Santosh Shetty, Founder of Brand Vortex, Our Club Vortex hosted one of the finest performances by the very talented Hod Moshonov. (also known as BEMET) We are thrilled and overwhelmed by the outstanding response we have been receiving from our customers and we hope to host many such interesting gigs featuring the various talented artists out there.”

Overwhelmed to perform at VORTEX BANDRABEMET shares, “I had an amazing time and it was a great experience to perform amidst such a wonderful crowd at VORTEX BANDRA. The response from people was wonderful.

Recently, the ultra-glamorous Vortex hosted the breath-taking and the much awaited EVC After Party that witnessedmultiple EDM superstars such as Ruben de Ronde, RodG among others on the Electronic Family Stage at Vortex, Bandra.

The previous incredible line-up of international EDM artists at Vortex includes Lost Stories, Joseph Ashworth, adding to the portfolio of gigs other popular talented artists includes names such as Shameless Mani, DJ Ali Merchant, Jay Weather, DJ Nelson, DJ Maddoc, DJ Shubz, DJ Kumar Swamy, DJ Gavin, DJ Anuj and DJ Dolly Sinha, DJ Ada, DJ Sandy, DJ Almost Famous, DJ Omen, DJ Gidda among others. Additionally, Club Vortex has also hosted spectacular live gigs featuring the talented musician Tansane + Varsh Jain, Burudu and Rynosax QuartetLast Month Vortex also witnessed the launch of DJ Akbar Sami’s new album “Kabhi Kabhi”.

Specially designed by the parametric consultants to resemble a Starship, Club Vortex is a treat for all the party enthusiasts. With an area of 3500 sq.ft., Club Vortex is a designated premium club space with an excellent sound system (the Martin Audio from U.K.) and a top-notch lighting designed using MADRIX software straight from Germany.
The concert was high on glitz and glamour quotient with incredible music and non-stop heartening of crowd. The mesmerizing events and gigs at Vortex are curated and programmed by Raveena Rai & team from Vortex Bandra.
This 2018, the artist line-up at Club Vortex is getting bigger than ever with a mesmerising artist performances and special guests and most talented DJ’s from all over the world.

Located at one of the most popular places in Mumbai, VORTEX, Bandra brings in a unique concept by setting up an all in one space “Vortex The Fusion Barthe diner cum lounge bar”, “Club Vortexfor all the hard-core party animals” and last but not the least, Alfresco @ Vortexthe rooftop dining space.
Offering a gem of an experience, VORTEX- Diner. Lounge Bar. Club sets itself apart with its unique concept and offerings such as the first ever projection mapping in Indiaa live kitchen and a Clay oven, a mouth-watering menu composition of varied cuisines curated by celebrity chef, Gautam Mehrishi ranging from regular to exotic seafoodWith an international outlook and a sophisticated presentation, the diverse cuisines and menu options comprises of elements such as exotic seafood, Mediterranean, Mexican, Italian, Spanish, Jamaican, Peruvian, Korean and Japanese cuisines and an interesting mix of  Frontier Treats, Grills and tempting curry section focussing on the southern regions of Karwar, Konkan, Kolhapur and Kochi among others. Vortex also houses a beautifully landscaped rooftop with a hydroponic garden.