Friday, 14 September 2018

Calvin Klein’s Classic too watches for men.

CALVIN KLEIN classic too

Essential. Timeless. CALVIN KLEIN classic too. Clear-cut designs and materials dedicated to functional sophistication and relaxed simplicity. Subtly designed to accentuate contemporary style, the watch echoes the characteristics upon which CALVIN KLEIN classic has built its reputation. Offered in three sizes – lady, midsize, gent – the polished stainless steel case is round and beautifully balanced. The wrist molding stainless steel bracelet is adjustable for ultimate comfort. The understated charm of the black or silver dial is enhanced by the “CALVIN KLEIN” logo at 12 o’clock for a clean yet modern style.
Water resistant up to 3 bar


Model - gent
Functions hour, minute
Case polished stainless steel
Dial silver, black
Bracelet polished and brushed stainless steel
Hands polished
Closure butterfly buckle with pushers
Movement ETA F03.111

Thursday, 13 September 2018

Exim Bazaar to showcase best of handicrafts at Mumbai from Sept 28-30

Mumbai, September 11, 2018Export-Import Bank of India is organizing the second edition of Exim Bazaar, an exhibition that showcases specially curated handicraft items from across India. The exhibition-cum-sale will be held fromSeptember 28 to 30, 2018, between 10:00 am and 7:00 pm at the Nehru Centre, Worli, Mumbai. The exhibition will be bringing together artisan groups from Andhra Pradesh, Goa, Gujarat, Himachal Pradesh, Karnataka, Odisha, Rajasthan, Tamil Nadu, Telangana, Uttarakhand and West Bengal, showcasing their products. Exim Bank supports handicraft clusters and artisans under its various programmes and Exim Bazaar is a special platform for the artisans to display and sell their products.
This year, Exim Bazaar will have 60 exhibitors, of which 10 are National / State Awardees. Handloom products, textiles, handicrafts and handmade products such as silver filigree, metal craft, pottery, dry flower, handmade jewellery, patch work, paintings, wooden products and many more from 23 states of India, will be on display at the exhibition.



It’s time to go Woo-Hoo as Disney Channel India gears up to launch DuckTales - the comedy adventures of Duckburg’s most epic family of ducks - Donald Duck, Scrooge McDuck, and the triplets Huey, Dewey, Louie on 1st  October 2018. Created for kids, families, and kids-at-heart -- with several nostalgic nods to the original --. the series will also reach out to next generation of fans with adventurers Huey, Dewey, Louie and Webby as they each embody characteristics of real kids and set examples for young viewers to be confident, curious, independent and innovative.
One of the many popular features of the DuckTales series is the iconic title track which has wooed fans all across the world. Bringing in a local feature to the song, the very versatile singer - Shaan and with his talented 13-year old son Shubh are joining in the world of adventure by singing the Hindi version of the popular DuckTales music sequence.  
“DuckTales holds a very special place in Disney’s storytelling history, especially in India. The new series brings the same energy and adventurous spirit for a whole new generation of young fans. Shaan and Shubh coming on board to reprise the iconic DuckTales song in Hindi, will excite kids and adults alike, move to the beat and join in the adventures of Uncle Scrooge and the three nephews,” said Devika Prabhu, Executive Director and Head- Product, Media Networks, Disney India.

“I am a huge fan of the original series and really happy that a new generation of kids, including my son, will have the opportunity to grow up with DuckTales. The title sequence absolutely complements the sense of adventure and excitement of the show and it was fun recording the Hindi version; especially because I could share the experience with my son Shubh,” said Shaan
Featuring a distinct animation style inspired by the classic Carl Barks' comic designs, the new series’ adventures will once again take viewers along as Scrooge McDuck, his curious and mischief-making grandnephews—Huey, Dewey, and Louie—and the optimistic-yet-temperamental Donald Duck embark on high-flying adventures worldwide. It celebrates the importance of family and friendship, with comedy, mystery and adventure at every turn. Each 22-minute episode follows the ducks on thrilling explorations as they embrace courage, creativity and the rewards of stepping outside your comfort zone. Other beloved characters slated to be in the new stories are: Duckworth, Gyro Gearloose, Launchpad McQuack, Flintheart Glomgold, Magica DeSpell & Poe, Ma Beagle and the Beagle Boys (Burger Beagle, Bouncer Beagle), Mrs. Beakley, and Webbigail Vanderquack.

Dia Mirza launches The Sound of Silence By Akanksha G Mittal

Om Books International celebrated the launch of The Sound of Silence by Akanksha G Mittal on 05th September 2018. The tome was launched by Actor and UN Environment’s Goodwill Ambassador for India Dia Mirza

On the occasion author Akanksha G Mittal shared her experience of putting together the book, with Dia and the gathering.

Also present at the launch were publisher, Ajay Mago, Rohit Bal, Photographer Raghu Rai, Ramola Bachchan, Designer Charu Parasher amongst others.

About the Book
The Sound of Silence, Akanksha G Mittal’s debut collection of poems, is a poignant exploration of themes including love, longing, loss, melancholy, liberation and euphoria. Thoughtfully crafted, each poem weaves a cautionary tale for the wandering heart, while it upholds a fragile, yet tenacious belief in life and light. With its evocative imagery, The Sound of Silence, presents an ever-shifting kaleidoscope of emotions in the course of a sinuous journey called Life

About the Author
Akanksha G Mittal spent her growing-up years at Ashok Hall in Majkhali, Uttarakhand amidst the magnificent Kumaon hills. Ever since, she has nurtured a deep love for nature and poetry. A district-level champion in badminton doubles from Almora, she is equally drawn to theatre, fine arts, photography and horse-riding. Akanksha, a Bachelor’s in Entrepreneurship from Jesus and Mary College, Delhi, divides her time between writing poetry, reading, heeding the call of the hills, and looking after the Punjab chapter of the Corporate Social Responsibility of a leading conglomerate in India

Farhan Akhtar, Actor, Film Director and Producer: Life’s meanderings captured beautifully in verse.

Tisca Chopra, Actor, Film Producer and Author: Akanksha’s words glide beautifully and precariously across an emotional tightrope.

Shakun Batra, Award Winning Film Director: Such complex emotions in such simple words that it takes a moment before the depth of Akanksha’s thoughts become apparent.

Ajay Mago, Publisher, Om Books International: The Sound of Silence earns its stripes on all fronts—through its poems, its illustrations, its whispered words, its stifled pleas, it sighs and its deep silences. It is an act of courage that merits applause, an offering to be received with grace, and an exploration of those silences in our lives that help us decipher the power of words, of Nature, of Life itself.

About Om Books International
One of the largest English language trade publishers in the Indian subcontinent, Om Books International has been a name to reckon with for over five decades in the Indian publishing and retail industry. Headquartered in Noida, OBI has a diverse publishing list including cinema, biography, memoir, mind-body-spirit, photo essay, art, architecture, lifestyle, fiction — commercial and literary. It counts amongst its notable authors Khalid Mohamed, Mushtaq Shiekh, Bharathi S Pradhan, Nasreen Munni Kabir, Rauf Ahmed, Kamala Das, William Dalrymple, Vir Sanghvi, Christopher C Doyle and Abhay Vaidya.

Om Books International has won several awards from Federation of Indian Publishers and Gourmand World Cookbook Award for several of its best seller books.

OBI has an equally strong and varied children's publishing programme under its imprint, OmKidz.

Bhagyashree Deshpande collaborates with Fevicol A+ in an attempt to create Limca Book of Records at High Street Phoenix in Mumbai

~ The artist creates the largest paper quilling Ganesha idol ~

Mumbai, 12th September 2018:  Fevicol A+, a specialized adhesive brand for crafting from the house of Pidilite, supported artist Bhagyashree Deshpande in the attempt to etch her name in the prestigious Limca Book of Records by creating the largest paper-quilling Ganesh idol at the High Street Phoenix premises in Mumbai. 

Unveiled today, in the build-up to the Ganesh Chaturthi at High Street Phoenix in Lower Parel, the idol stands five feet and two inches tall. Made from 40,000 paper strips glued together with 50 bottles of Fevicol A+ of 85 gms each had been largely completed beforehand by Deshpande and had 50 students from schools across Mumbai come together for applying the finishing touches today.

Fevicol A+ proved to be ideally suited to the creation of Deshpande’s work of art. A newly-launched adhesive from Pidilite Industries, Fevicol A+ works on multiple surfaces like cardboard, felt, foam and other solid craft materials. Moreover, its special formulation ensures a no-spill and hassle-free experience which makes it ideal for crafting. 

Bhagyashree Deshpande said, “Making an entry into the Limca Book of Records is never easy and with the support of Fevicol A+, I am attempting to achieve the esteemed record. Fevicol A+ played an essential role in helping me create this idol as its superior adhesive properties meant I was able to work with not just paper, but also accessories with ease and speed. As a result, I got more time for the actual crafting. Paper quilling is an art the requires an immense amount of patience but using Fevicol A+ just made the whole process from start to finish so much easier.”

Mr. Shantanu Bhanja, CEO, Consumer Products, Pidilite Industries Ltd said, “At Pidilite Industries, we are committed to unleashing creativity through art and craft. Creativity is more akin to a learned skill than an innate quality. On this auspicious occasion of Ganesh Chaturthi, we aimed at giving the future generation of budding artists a platform to explore their creative side through the paper-quilling Ganesha Idol activity. At the same time, we also aimed at educating the children and spread awareness about sustainability and eco-friendly products which is the need of the hour.” 

Singapore Tourism Board appoints T&A Consulting as Marketing Representative for South India

Mumbai, 11 September 2018: The Singapore Tourism Board (STB) announced the appointment of T&A Consulting as its official Marketing Representative agency for South India with effect from 1st October 2018.

2017 was a record year for Singapore tourism. For the first time, India moved up a spot to become Singapore’s third largest Visitor Arrival (VA) source market, with 1.27 million visitors in 2017 – a 16% year-on-year growth. This made India the fastest growing market for Singapore. Travel from South Indian cities to Singapore has been growing steadily and STB has worked with a Marketing Representative agency for the past few years to cultivate the travel trade and entice travellers from the region.

T&A Consulting, headquartered in New Delhi, is a boutique advisory firm with extensive experience in promoting India outbound tourism and providing representation to tourism boards and destination management companies. T&A Consulting has a record of working with overseas enterprises towards achieving successful and accelerated entry and growth in India.

As the official marketing representative of STB, T&A Consulting will be responsible for enhancing Singapore’s positioning as the preferred travel destination among consumers in South India, promoting quality tourism for leisure and business travel, increasing visitor arrivals and tourism spend as well as engaging with the travel trade.

Mr. Adrian Kong, Area Director - South Asia, Singapore Tourism Board, added, “We thank TRAC Representations that had acted as our Marketing Representative in South India for the past three years. After a comprehensive tender exercise that saw good, competitive bids, we are pleased to announce the appointment of T&A Consulting as our Marketing Representative agency. Singapore has consistently been ranked among the top most visited destination for families, honeymooners, cruisers, business travellers and incentive groups from India. The destination has received over 1 million visitors from India for three consecutive years, with South India being a significant visitor source market for us. With direct flights from nine cities and close travel proximity to Singapore, this region will continue to be an important visitor-ship driver. With T&A Consulting’s extensive experience, we hope to deepen our trade engagements and traveller outreach efforts in the region.”

Speaking about the association, Mr. Tarun Gupta, Co-founder and Managing Director of T&A Consulting, stated, “T&A is delighted to provide marketing representation services to Singapore Tourism Board for South India. While Singapore needs no introduction to Indian tourists, our role will be to enhance the positioning of Singapore as a favoured travel destination for leisure and business amongst the travellers from South India. Our team aims to build more affinity for the destination through engagement with the travel trade fraternity and other relevant stakeholders and we truly believe Singapore is the place where “Passion is Made Possible”.

Thursday, 6 September 2018

ET NOW & Kotak Mutual Fund embark on the third edition of ‘Kotak SIP Day’

Image result for ET Now logo                                                                                   

Mumbai, September 2018ET NOW, India’s leading business news channel, for the third consecutive year associated with Kotak Mutual Fund for the Kotak SIP Day. Earmarked every year as the day to educate investors & commoners on the benefits of investing and growing your wealth with the help of SIPs, the 3rdedition focused  on ‘How to pick the right SIP’.  Held in Mumbai, the mega investor education initiative event was hosted by Nikunj Dalmia, Executive Editor, ET NOW and present on the occasion was Mr. Nilesh Shah, MD, Kotak Mahindra AMC.

The Kotak SIP Day is a platform to encourage and educate investors and prospective investors alike on the benefits of investing and wealth management whilst maintaining the focus on how to pick the right SIP. This edition while encouraging people to invest in SIPs, also helps them choose the right SIP based on their financial goals and to ensure that their portfolios are balanced.  

The event saw engaging discussions with influencers, market experts, investors & laymen on investments in SIP, the importance of financial freedom and how citizens should plan their finances. The panelists includedLakshmi Iyer, Chief Investment Officer (Debt) & Head Products, Kotak Mutual Fund, Ashish Modani, Founder SLA Financial Solutions, Hemant Rustagi - CEO, Wiseinvest Advisors, Anshul Saighal, Head-PMS-Kotak AMC amongst others. 

Speaking on the initiative, MK Anand, CEO & MD, Times Network says, “We are happy to partner with Kotak Mutual Fund for the SIP Day which is in its third consecutive year. SIP, today is a crucial component for people to plan and secure their financial goals. In its third edition, Kotak SIP Day continues to educate Indians to choose the right plans thereby empowering them to build a secured financial future. We hope this initiative encourages more and more people to understand the importance and benefits of investing through SIP.”

Commenting on the initiative, Nilesh Shah, MD, Kotak Mahindra AMC said, “At Kotak MF we want to popularize SIP day as much as Valentine day. SIP is an optimum solution for creating wealth. We want to ensure that common Indian participate in the growth story of India through SIP.”

As part of the awareness campaign, two cluster events were executed in Mumbai for focused groups of Swiggy delivery boys and healthcare professionals from Jaslok hospital to convey the benefits and variety of SIPs available in the market. The prime focus of these sessions was to educate the participants to decide on the right SIP that meets their financial objective and assists them in achieving their financial goals. A mass media campaign was activated across TV, print, radio, mobile and social media enabling a wider reach and participation. 

India’s premier hip-hop star DIVINE announces Gully Fest

~Presented by Red Bull Music, Gully Fest is a one-day festival dedicated to all elements of hip-hop culture; to feature acts like DIVINE’s band Gully Gang, Delhi Sultanate and Begum X and local hip-hop stars; to be held in Mumbai on September 22~

September 2018For many, DIVINE is hip-hop. Reinforcing that connection is the rapper’s newest endeavour, Gully Fest – a one-day festival dedicated to every element of hip-hop culture.

Slated to be held in Mumbai on September 22, Red Bull Music Presents Gully Fest will feature the biggest and upcoming stars of desi hip-hop, professional MCs and DJs, beatboxers, b-boys and showcase the best of street culture in India.

The line-up includes Gully Gang (DIVINE and his live band that includes drummer Jai Row Kavi, guitarist Randolph Correia and bassist Krishna Zaveri, alongside hypeman and visual director, JD and turntablist Spindoctor); reggae and dub artists Delhi Sultanate and Begum X and some of Mumbai’s most promising acts like Enkore, D’evil, MC Altaf, Gravity, Dee MC, 7 BantaiZ, Proof and Major C.

An intrinsic part of hip-hop culture, b-boying in recent years has seen an upsurge in popularity in India, and Gully Fest will also showcase the dance style courtesy three-time Red Bull BC One India Champion, Flying Machine.

To attend, people must RSVP on

Why Gully Fest?
Over the past couple of years, hip-hop has become the voice of new India, giving the underrepresented a platform for self-expression. At the centre of this cultural storm is DIVINE, India’s premier hip-hop star.

Gully Fest is a celebration of all that makes Indian hip-hop one of the most popular genres of music amongst young Indians today – a cultural phenomenon.

“Gully Fest is the voice of streets. It’s not just a stage, it is a community of voices from my generation that are only just starting to get heard. This is only just the start,” says DIVINE aka Vivian Fernandes.

With awards and accolades to his name, DIVINE’s fiery, anger-spitting verses have struck a chord with everyone from Dharavi to Darjeeling. Central to rise of the ‘gully rap’ movement, with hit singles like ‘Meri gully mein’, ‘Jungli sher’, ‘Farak’ and ‘One side’ DIVINE’s brutally honest Hindi rap draws inspiration from his own life and the streets of Mumbai, set to beats that wouldn’t be out of place in a Los Angeles studio.

DIVINE is working on his debut album, slated to be released later this year.

Gig details
City: Mumbai
Date: September 22
Day: Saturday
Entry: By RSVP only on

About Gully Fest
Gully Fest is a celebration of hip-hop and street culture and a platform for self-expression for young India, conceptualised by DIVINE, presented by Red Bull Music and produced by OML.

Tuesday, 4 September 2018

Reliance Entertainment and Imtiaz Ali to make a film on the eternal love story of Radha Krishna

Reliance Entertainment and Imtiaz Ali’s Window Seat Films LLP, will produce the film

Mumbai, September 2, 2018: On the auspicious occasion of the festival of Janmashtami, Anil D. Ambani owned Reliance Entertainment and Imtiaz Ali’s Window Seat Films, LLP, today announced that they will be producing a film on the eternal love story of Radha and Krishna; an epic that has travelled down generations and folklore transcending the boundaries of culture, geography and tradition.
The Radha Krishna love story is incredibly profound and sublime, unlike any love story. Their legend is not just celebrated and worshipped in India, but also globally. So great was their love for each other that even today Radha’s name is mentioned whenever Krishna is referred to and Krishna worship is thought to be incomplete without Radha. Millions of people across generations have been mesmerized by the Radha Krishna love story.

To be written and directed by Imtiaz, this film is one of his long cherished projects; a love story very close to his heart that he has always wanted to explore on the big screen. The research on the film is currently underway.

A master story teller, writer, director, Imtiaz has received wide appreciation and acclaim from audiences and critics alike, in addition to blockbuster success at the box office. He has won several awards over the years since the release of his first film in 2005.

Talking about the project Imtiaz said, "I have always been fascinated by the eternal love story of Radha and Krishna. In all of Indian folklore I know of no other story, which is so intensely personal and yet has such an epic scale. It has been my dream to step into the world of Radha Krishna."

While this epic will be one of Imtiaz's upcoming directorial ventures, it is not the one that he will be directing next due to the extensive research and pre-production that is required for a project of this scale.

Shibasish Sarkar of Reliance Entertainment said, “The story of Radha Krishna is one the most fascinating love stories of all times and Imtiaz is India’s most accomplished film maker in this space. In its reach and appeal, it transcends boundaries of culture and language. Imtiaz's idea to bring this eternal love story to the big screen is extremely fascinating and we are delighted to partner with him on this journey. We are exploring various collaborations on the project to make it of a scale befitting its epic nature."

Friday, 31 August 2018

SOTC Travel introduces “Holiday Essentials” a retail portfolio for hassle free travel

Choosing the right travel gear for your trip can feel overwhelming. With the Indian traveller becoming open to newer experiences, SOTC has witnessed a rapid change in how a tourist now wants to experience his vacations.
To make these experiences easy to enjoy for the customer, SOTC has launched “Holiday Essentials” keeping in mind the type of vacation and destination requirement. The ‘Holiday Essentials’ range is an integral part of SOTC’s services and have been designed to make every vacation worry free by understanding the customer’s minute necessities.
SOTC Travel has witnessed the change in travel experiences over the years and has observed a growth in queries for the inclusion of various kinds of experiences which is about 30% to 35% as compared to the last year. Being a new age travel curator, SOTC strives to make holidays a priority for every Indian. To accommodate these new requirements of the present day traveller, SOTC has included a strong line up of their own Holiday Essentials range of travel merchandise along with a few other Indian and international brands on their website
This merchandise website currently provides around 70 unique products across categories. Bringing together a range of accessories to help relieve discomfort and boredom are a fantastic way to beat the travelling blues! SOTC ‘Holiday Essentials’ line offers a wide array of products, from neck pillows to hand warmers, adaptors to backpacks. There are plenty of nifty gadgets too; such as compact portable luggage weighing scales, padlocks and waterproof pouches. It includes SOTC’s private label under the brand name of “Holiday Essentials” and mix of international brands like Osprey, Nrit, Trekmates and award winning Indian brands like Tag8. Customers can also place orders at their nearest SOTC store.
Holiday Essentials enables customers to have all of their travel merchandise needs under one roof along with a wide range of options to choose from. The prime objective is to provide complete solution and 360 degree approach to travelling, which makes vacationers feel safe, trendy and comfortable.
Speaking about the website’s offerings, Daniel D’souza- Head of Sales, India & NRI Markets & E-Commerce SOTC Travel said In our constant endeavor to enhance customer delight, SOTC Travel has introduced ‘Holiday Essentials’ a one-stop solution for all travel retail needs. Travel retail is an extremely dynamic channel that represents a huge untapped opportunity in the marketplace. We have observed huge potential to penetrate in this intrepid market by creating something new and exciting for travellers and that primarily includes making it easy for our customers to find a one-stop solution for all their travel needs. Whether travelling on business or for leisure, passengers will find their choice of travel accessories at SOTC Holiday Essentials.
This feature will open doors to something bigger and create a system of ease and comfort while a customer finds that we offer multi-category credentials to the industry with the promise of efficient functionality. While travelling, practicality leads the way. With this wide array of travel and lifestyle solutions, we aim to be a trustworthy companion on everyday’s adventures. Wherever the destination is, we aim that ‘Holiday Essentials’ will be an indispensable part of our discerning customer’s journey.”

Imagica Partners With Artha Animation & A Richer Lens For Animated Series

~India’s first Theme Park Destination unveils a first of its kind deal as part of its 360 degree marketing campaign for owned IPs~
~For the first time in India, popular home-grown characters of Imagica Tubbby, Bow Wow, Hippy, Roberto and Rajasaurus to spread magic on screen through fascinating animated content ~

National XX, 2018: Hot on the foot of winning the Best Licensee Award in the Theme & Amusement Park industry at the India Licensing Expo 2018, India’s largest theme park destination, Imagica announces the next big ticket deal foraying into animation. Associating with one of India’s leading animation hub, Artha Animation and a production house A Richer Lens Entertainment headed by Vivek B. Agrawal, Imagica is set to up its benchmark of successfully establishing intriguing and unique concepts such as integration of Chhota Bheem with Green Gold Animation, Mr. India ride based on the iconic movie, and much more.
Bringing a never-seen-before disruption in the culture of home-grown characters existing in India, Imagica plans to infuse screen life to the Stars of Imagica – Tubbby - the Imagica mascot, Bow Wow- the Detective, Hippy- the singing hippopotamus, Roberto- the superstar Chef and Rajasaurus- the friendly dinosaur. These endearing characters are already cherished by more than 75 Lakh guests till date through varied rides and shows based on them, and meet & greets at Imagica, as well as through lovable and quirky merchandise available at retail stores that customers have taken home as souvenirs.
The project, backed by India’s leading animation hub, Artha Animation and renowned production house A Richer Lens Entertainment, aims to create an international quality animation series featuring the Stars of Imagica. The first series is slated to have 13 hours of content.
Delighted to announce the association, Dhimant Bakshi, Jt. CEO, Adlabs Entertainment Limited shares, “We are constantly progressing with the needs and wants of the new-age consumer, ensuring our consistent presence in their lives. We have received immense love and recall for our characters outside the park as well, through the merchandise setups. It is this affection that provides us the impetus to cut through the clutter and invest on more such content that gets us closer to our guests, not only when they visit us, but also outside the park through various platforms.” Dhimant further exclaims, “Artha Animation and A Richer Lens Entertainment have made an impressive mark in the industry through their dynamic and creative content. We feel their vibrancy matches perfectly with Imagica’s zest to create wholesome entertainment. We are very excited to see this association through and I am confident that our consumers will love the content that we plan to launch by end of this year. ”
Speaking about the association, Gaurav Malhotra, CEO, Artha Animation exclaims, “We at ARTHA are really excited about the association, as Imagica has an enormous array of exceptional

characters and our young & vibrant team is all set to bring these characters to life. We are pretty confident that kids across the globe are going to love the super adventure with Tubbby, Roberto, Bow Wow, Hippy and others. We are thrilled to ink this new deal to bring highly entertaining series with immense fun and learning to the audiences and will bring surprises and delight the viewers as they see the first look in the coming months.”
Excited about the unique deal, Vivek B.Agarwal, CEO, A Richer Lens Entertainment shares, “We, at A Richer Lens, are passionate about creating high quality content for children. Using a cross platform, multimedia storytelling approach, we are truly excited about bringing to life Imagica's beloved characters in a way that extends the thrilling Imagica experience into the homes and hearts of children everywhere
The association with Artha Animation and A Richer Lens Entertainment is a part of Imagica’s exemplary marketing campaign for character promotion. The 360 degree approach includes BTL activations in multiple schools, colleges, malls and corporate bodies in Gujarat and Maharashtra, along with presence of character merchandise across Hamleys and Zontom stores as well as all major ecommerce outlets.
Imagica is associated with Cello for their Back To School products line with licensing of Imagica characters, and Havmor with a licensing deal of Imagica’s mascot, Tubbby to feature on Havmor ice creams. As part of its unique associations, Imagica has also ventured into a partnership with leading education and Innovation Company NELTAS for their education content for children in standard 2nd to 5th.