Saturday, 30 November 2013

‘Driven by the Extraordinary’ campaign concludes with the superhero Hrithik Roshan

Mumbai, November 26, 2013: Tata Manza announces the five lucky winners of the ‘Driven by the Extraordinary campaign. Mr. Pradeep Kumar Daniel from Secunderabad, Mr. Aniket Vilas Tamhane from Mumbai, Mr. Sandeep Kumar Pattanaik from Bhubhaneshwar, Mr. Rajkumar Dembla from Vadodara, and Mr. N R Rangaswamy from Bangalore, have bagged the golden opportunity to meet and interact with superstar, Hrithik Roshan.

The Tata Manza Club Class, designed for the discerning new-age customer, associated with Krrish 3 to offer its customers a unique experience. From October 13th to November 5th, Tata Manza ran the Driven by the Extraordinary campaign, inviting customers to experience an enticing combination of first-in-class human-machine interface, best-in-class cabin space and contemporary styling. Five lucky winners were bestowed with a chance to meet with Krrish (Hrithik Roshan), the superhero in Krrish 3.  The winners were elated and shared candid images and dance moves with their favourite star.

Speaking about the association with Krrish 3, Ms. Delna Avari, Head- Marketing Communications, Passenger Vehicle Business Unit, Tata Motors, said, “It was extremely gratifying to be a part of a new wave in Bollywood movies. Krrish enjoys a cult status amongst fans and this extraordinary superhero is a perfect combination of intelligence and style just like the Tata Manza Club Class. We are happy to have associated with this movie and made this Diwali even more special for our customers.”

This association has been conceived and executed by MATES, the Entertainment Unit of Madison Communications.This was an extraordinary association and an interesting one. Through this association, Tata Manza got to be a part of the biggest super-hero franchise in India. Together we worked for almost 2 years to make this a success.”

Powered with the powerful 90 PS Quadrajet diesel and Safire petrol engines, the Tata Manza Club Class is designed for the discerning new-age customer. This Club Class Sedan, is an enticing combination of first-in-class human-machine interface, best-in-class cabin space and contemporary styling. Taking forward its luxurious lineage, the Tata Manza comes with a powerful positioning of ‘the Club Class Sedan’ since it has set a new benchmark for sedan buyers in the mid-sized car segment with its plush interiors and state-of-the-art technology features, making it the most premium sedan in its class.

Rich interiors, tastefully adorned in Black and Plum enhance the luxurious ambience of the Tata Manza Club Class' best-in-class cabin space. Cutting-edge technology like the touchscreen multimedia navigation system are first-in-its-class. A new Infinity Contrast Roof and 8 split-spoke alloys add further class to the exteriors. These new additions have been further embellished in chrome, endowing the Tata Manza Club Class with a character which makes it stand apart.


About Tata Motors

Tata Motors is India's largest automobile company, with consolidated revenues of Rs. 1, 88, 818 crores ($ 34.7 billion) in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.  With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world's fifth largest truck manufacturer and fourth largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.

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