Monday, 22 September 2014

Femina Style Diva 2014

Femina Style Diva 2014 reveals captivating colors!
 ~ Tangerine presents the title of ‘Ms. Colorita’, category for the most colorful personality ~

Mumbai, September 21, 2014: The exciting, Grand Finale of Femina Style Diva held at ITC Maratha announced Ms. Sidni Shankarwar as the winner of ‘Femina Style Diva 2014.’ Ms. Sidni Shankarwar won the title for Ms. Colorita which was presented by Tangerine colors of life, the Home Furnishing Partner with Femina Festive Showcase. Mr. Rajiv Merchant, Founder, Tangerine, who described the winner with the most colorful personality presented the award for this category. The star studded event by Femina was graced by celebrities like Ayushman Khurana and Huma Qureshi from the Bollywood and Fashion Industry.

From among the sixteen finalists, the esteemed jury from the Fashion and Entertainment Industry selected Ms. ABC based on her diverse individual features accompanied with a witty intellect in the Ms. Colorita category.

Tangerine which associated with Femina Festive Showcase as the Home Furnishing Partner is a well known brand in the Home Décor Solutions and has the trademark design and philosophy based on colors. Recognized as the brand playful with tints and shades, the jury selected the contestant with unusual, colorful qualities like dynamism, brilliance, astuteness and compassion, all in one, for the title of ‘Ms. Colorita’ by Tangerine.  

Mr. Rajiv Merchant, Co-Founder & CEO, Tangerine commented, “Colors reflect designs and concepts, and presenting an award for the category of the most colorful personality has only redefined Tangerine. Ms. Sidni Shankarwar is apt for this title as she is compassionate and clever and adorns different color traits. Our best wishes with all the winners. It was great to have been associated with Femina through this event.”

The exciting affair also witnessed splendid performances by Mr. Sorabh Pant, Shibani Kashyap and a Fictitious Dance Group, making the show a memorable one.


About Indian Home Variations: Indian Home Variations is a marketing and distribution company that caters to the needs of the modern consumer by offering them internationally acclaimed, premium design-centric home décor solutions. Indian Home Variations entered into a retail & distribution tie-up with World Kitchen USA - marketers of Corelle and other brands (Segments - dinnerware, bake ware, storage containers etc) - in 2009. It now imports, retails and distributes all World Kitchen brands to modern trade & B2B institutions. Indian Home Variations has also tied up with Umbra, Canada (segment -home decor) and Progressive, USA (segment - kitchen tools) for representing them for Indian market. Since 2012 Indian Home Variations (IHV) has carved a niche for itself in the premium house-ware segment with the objective of making Indian homes more stylish. From their stable comes the introduction of the new age concept of Home Couture in the form of Tangerine, a boutique designer brand of home accessories.

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