This Festive season Share Khushiyandilkholke and donate to rebuild the flood affected Jammu & Kashmir
HyperCITY Retail andMona Singhpartner with iYogi Foundationto passionately drive the cause to help the flood affected families of Kashmir
Navi Mumbai, 21st October 2014: With over 10 lakh people affected by floods in Jammu & Kashmir recently, the next big challenge for the people and the state is rebuilding the cities and villages. Where help has been pouring in from all corners, India’s leading hypermarket,HyperCITY Retail andthe iYogi Foundation have come together for a unique initiative to give a helping hand to this cause, under the initiative Bridge to Kashmir. HyperCITY Retail has taken the initiative to drive the social campaign this festive season. Adding her support for this initiative is actor, Mona Singh – aka Jassi who also has a special place for Kashmir, has urged the people to share and donate at various HyperCITY stores for the flood affected families in the valley.
HyperCITY stores have installed a huge box where people can submit their donations. They can also donate groceries, essential home appliances from a range of products available at HyperCITY stores as well. The non profit organisation iYogi Foundationwhich has been actively working for this
Cause under its Bridge to Kashmir initiative has made a list of items people can donate. The three supporting pillars – HyperCITY, Bridge to Kashmir and Mona Singh have unanimously come together to make a difference and inspire people to contribute towards this project.
Leading this initiative, Ms.Darshana Shah, Senior VP-Marketing,HyperCITY Retail states “As a responsible corporate entity, HyperCITY Retail believes that it is our duty towards our country to stand strong during this hour of need. We pledge our support and request our customers to contribute towards the relief work through this initiative. iYogi Foundation’s Bridge to Kashmir is working with the intent of rebuilding the lives of people in Kashmir and we are glad to partner with them in bolstering their efforts. The response has been tremendous, also a huge thanks to Mona Singh who readily agreed to support and give us time for this event today.”
Mona Singh who hails from an army background has some of the most special memories of the beautifulstate, as her father was posted in Jammu for a few years. Whenapproached to be part of this initiative, she agreed immediately and has actively supported it. On her association with the cause, Mona says “It’s very disheartening to see the state fall apart in such a multitude. I am proud to be associated with this initiative and congratulate both HyperCITY Retail and Bridge To Kashmir for driving it with passion. I also urge and request the people to step forward and to do their bit. While the nation celebrates and enjoys festivities lets come together and enlighten the homes of our fellow citizens too.”
In association with HyperCity and support of Mona Singh,Vishal Dhar from the iYogi Foundation said,“While the economic loss caused by the flood in Jammu and Kashmir is currently estimated at 6000 crores, the social impact is immeasurable. We need to get schools, hospitals and other social infrastructure such as orphanages and homes rebuilt at the earliest. In addition, micro-enterprises and small entrepreneurs, especially those in remote areas need special attention, and Bridge to Kashmir is aimed at helping these communities. Support from the corporate sector, such as this initiative by HyperCITY Retail is much needed, and appreciated.”
So this Diwali Share Khushiyan Dil Khol ke and lend a helping hand to our fellow citizens in this hour of need. HyperCITY Retail requests everyone to join them to spread the festive sentiments with an open noble heart!
About HyperCITY Retail:
HyperCITY Retail (India) Ltd. is part of the K. Raheja Corp. Group, a leader in the Indian retail sector. K Raheja Corp helped create retail boom in India with Shoppers Stop, InOrbit Mall and Crossword apart from their successes in realty and hospitality.
HyperCITY is a hypermarket in the true sense as it offers its customers ‘Big store Big savings’ along with a wide variety of quality products at a large, modern and exciting format. It also offers other value added services like ATM, telecom services, Bakery and Restaurants etc. under one roof to make the shopping experience richer, convenient and complete. HyperCITY launched its first store in Malad, Mumbai, which is spread over 1, 20,000 sq ft. Today, HyperCITY has accomplished a total of 15 stores since inception and has marked its presence in cities like Mumbai, Hyderabad, Bengaluru, Bhopal, Amritsar, Pune, Ahmadabad, Vadadora and Jaipur. It offers over 44,000 products sourced from both local & global markets at great value. HyperCITY promises convenience of everything under one roof & International shopping ambience that rivals the best in the world, making HyperCITY the chosen shopping destination of more than 20 Lakh Customers who visit HyperCITY stores every month.