Jewellery Brand- Roots’, a Ramniklal & Sons’ initiative, hosted their much anticipated first collection preview in a plush style at the Roots atelier located in Mumbai's much acclaimed jewellery hub – Zaveri house. Creating waves among the fashion and jewellery enthusiasts and celebrities, Roots affirmed their presence in the jewellery industry with this exclusive peek-a-boo into the collection - Rasleela. This preview displayed avant-gardiste's true talents and artistic flair giving the people present there much to talk about.
True to its name – Rasleela, these shimmering jewels exhibited elegant and ethereal beauty all wrapped magnificently under one roof. In this 2 day event where luxury met poise, this colour maze collection, splashed the essence of their intricate work & immortalized the pieces in fine creations of gold, diamonds and precious stones each taking your thoughts on an unexplored path. The owners of the brand, Roots, Vishal Dhanak & Freanka Dhanak, have captured the aspirations of contemporary women who know of their preferences. The entire collection is priced under 3 lakhs making it a perfect illustration of accessible luxury giving the patrons a variety of choices.
Speaking on the preview of the launch collection, owner of the brand, Vishal Dhanak says, “We are elated with the response we have received at the 2 day preview. A lot of our brand loyal patrons also came to add spark to our opulent event. We hope to bring more exquisite designs in our upcoming collections and allure our customers. Our atelier has the best customer experience and we shall continue devoting ourselves to provide them nothing but the best couture jewellery”.
Gracing this preview event were Sachin Tendulkar's wife - Anjali Tendulkar and successful enterpreneur and brand ambassador of the brand - Anjali Mody. Chaya Momaya was also present at the event. The rich repertoire and the chic socialites made this preview an instant success.