Cinemagoers Spooked by the real Woman in Black!
Hollywood promotions is India is definitely getting more innovative by the day and PVR Pictures sure knows how to market their films. To create a dramatic buzz for the upcoming horror film, The Woman in Black 2 : Angel of Death the distributors decided to spook cinema-goers. This past weekend people in Mumbai and Delhi who went to see UGLY were in for a spooky surprise before the movie began. A woman dressed in black with white smudged face and a torch passed through the cinema hall during pitch blackout. What followed was an array of screams, whistles and scares from the audience. This activity was repeated through the weekend to create buzz for the film. In addition, PVR also handed black roses to those who purchased tickets at select outlets as the prop forms for an important element in the movie.