~Sets a record for conducting the maximum number of facials~
Mumbai, November 29, 2014: The Himalaya Drug Company, India’s leading herbal health and personal care company, entered the Guinness World Record “for most people receiving a facial simultaneously”. The record was accomplished by completing 286 facials in Mumbai today and communicated a strong message on the importance of a healthy skin care routine.
As part of the record setting activity, 286 students got a complete facial – starting with a cleansing, toning and moisturizing routine which was followed by a Purifying Neem facial, conducted by 286 professional beauty experts from Mumbai.
Himalaya’s Pure Skin Facial is an on-going initiative by the brand to engage with teenagers across the country and create awareness on skin care. The record was created using this interactive workshop as a platform where students from various colleges in Mumbai participated in a pampering facial session. Beauty Expert, Veena Desai moderated the activity and interacted with the audience explaining the step-by-step facial routine. She also shared interesting tips on skin care and demonstrated the process of cleansing, toning and moisturizing. The record of 286 facials was certified at Shri Rang Mandir Grounds by Guinness Adjudicator, Ms. Fortuna Burke.
Commenting on this occasion, Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company says, “It is a proud moment for Himalaya to be recognized by Guinness for conducting the maximum number of facials.”
He adds, “As a leading face care brand in the country, we believe it’s our responsibility to create awareness for healthy skin and help young girls and boys address common skin problems. The message is clearly about educating young adults on the importance of a good skin care routine. And of course, the Guinness World Record is a great platform to celebrate our leadership position in face cleansing!”
Vineet Jain, General Manager Marketing – Consumer Products Division, The Himalaya Drug Company, says, “Himalaya’s Pure Skin Facial has been a continuous endeavor by the brand to engage with college students across the country to educate them about the importance of a regular skin care routine. The brand has established a benchmark with this record and shows our true commitment towards providing our consumers problem-free skin.”
“An event of this magnitude requires all stakeholders to be focused, while also remaining adaptable and nimble,” said, Geo Thomas, CEO, Acme Events India. “We are glad to partner with Himalaya for this event and thank them for providing us with this opportunity. Undertaking and executing an event of such a scale, only further goes on to validate our position of being one of the leading Corporate Event Management Companies in India.”
Actor, Shraddha Kapoor who also present at the event, interacted with the students and guests. She says, “Completing a record for the maximum number of facials is an exciting initiative to be part of. As we congratulate the brand on this achievement, it is also important to follow the message of a regular skin care routine. A healthy regimen must consist of cleansing, toning and moisturizing followed by using products that are healthy and natural. All these aspects were clearly demonstrated by Himalaya today.”
Himalaya reached out to a large number of students in Mumbai to participate in this activity which also got them tweeting about the brand, using the Twitter handle- #PureSkinFacial.
About The Himalaya Drug Company:
The Himalaya Drug Company was formed in 1930 by Mr. M. Manal with a vision to bring Ayurveda to society in a contemporary form. Since its inception, the company has focused on developing safe, natural and innovative remedies that help people lead richer, healthier lives. Himalaya’s product portfolio consists of over 240 herbal healthcare, personal care and animal health products. The ‘head to heel’ range of products offers customers a complete regimen for maintaining internal and topical wellness.
The legacy of researching nature forms the foundation of Himalaya’s operations. Himalaya has pioneered the use of modern science to validate the traditional Indian medicinal system of Ayurveda. Cutting-edge technology is employed to create pharmaceutical-grade herbal formulations. Today 81 years later, Himalaya’s products have found remarkable acceptance with over 400,000 doctors around the globe and consumers in over 90 countries.