Thursday, 11 December 2014

MAX Design Award 2014 Grand Finale in association with Elle

Winner - Tanya Bansal (Pearl Academy, Delhi)

Winner - Karan Torani (Pearl Academy, Delhi)

Winner - Abhisek Mukherjee (National Institute Of Design, Gandhinagar)

Jury Members (L-R) Ashish Soni, Marc Robinson, Masaba, Gaurav Gupta, Neha Dhupia, Malini Banerjee, Shekar CS

10th December 2014, Mumbai : Finale of the debut edition of MAX Design Awards student edition concluded in Mumbai at Hotel Sofitel with a grand show. Models walked the ramp showcasing garments designed by the top 14 finalists.
These 14 finalists were selected by esteemed jury members which includes Fashion Designers Ashish Soni, Masaba Gupta & Gaurav Gupta and Industry Experts including Shekar CS. – President, Max Fashion, Kamakshi Kaul – Head Design, Max Fashion Marc Robinson – Project Head, Max Design Awards and Malini Banerjee – Fashion Director ELLE India
At the MAX Design Awards 2014, the ambition is to recognize and reward the next generation of Fashion designers and provide them a platform to springboard their fashion designing careers.
Max Design Awards started this year in August. Entries from students of top fashion designing colleges across India were invited through the microsite - Students were asked to submit their sketches, one prêt & one couture from Menswear, Women’s Wear or Ethnic Wear, based on MAX seasonal theme. These entries were judged by esteemed panel of jury who shortlisted 14 finalists in November 2014 based on the criteria like Interpretation of the Theme, Creative Details, Colour Aesthetics, Presentation, Style and Originality.
These 14 finalists were provided budgets to make garments as per the sketches submitted by them within a given time frame which they showcased in the Grand Finale.
The 3 winners are –
Abhisek Mukherjee (National Institute Of Design, Gandhinagar)
Tanya Bansal (Pearl Academy, Delhi)
Karan Torani (Pearl Academy, Delhi)
These 3 winners received cash prize of INR 50000/- each and have earned Internship with the three fashion designers – Masaba Gupta, Ashish Soni & Gaurav Gupta. They also get an opportunity to intern with MAX & showcase a capsule collection at the ELLE Graduates show.
Speaking on the occasion Fashion Designer & the jury member Masaba Gupta quotes “It’s a great platform created by Max Fashions for the upcoming designers. I think it’s a great boost for students and for their confidence level. The kind of support they are getting being as mentors or financially, from Max are phenomenal.”
Fashion Designer & the jury member Gaurav Gupta – “I think there is a plenty of young talent in our country & Max Design awards provide a great opportunity with this platform for these young talents to be mentored by industry veterans.”
Fashion Designer & the jury member Ashish Soni – “Fashion as an industry was not perceived to have any impact on the social, economic landscape of India but the young designers are rapidly changing that and Max fashion provided them this opportunity.”
Kamakshi KaulHead Design, Max Fashion said “With new trends emerging every week there is so much the students can work with to express themselves and at MAX we want to tap this talent and groom them to be the fashion leaders of tomorrow.”
Marc Robinson – Project Head, Max Design Awards said “New creative fashion design talent needs to be identified, nurtured and promoted. Max Design Awards Student Edition, will provide a credible and solid platform in propelling the winners of these awards into the fashion industry.
Shekar CS. – President, Max Fashion said – “ Max Design Award is an initiative to provide design students a platform to showcase their talent. I am extremely delighted at the phenomenal response we have received from leading fashion institutes and their students who have welcomed this initiative and have participated wholeheartedly".
About Max:
Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family.
Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘value fashion’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends at a great price, making it affordable to many. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. In India, Max has over 100 stores across 45 cities including Mumbai, Delhi/NCR, Bangalore, Chennai, Kolkata, Hyderabad, Pune, Bhopal, Ahmadabad, Indore, Kochi, Lucknow, Bhubaneswar, Jaipur, Udaipur, Jabalpur, Jammu, Kanpur, Nagpur, Raipur, Surat, Vadodara, Gangtok, Ranchi, Siliguri, Agra, Allahabad, Amritsar, Bareilly, Chandigarh, Dehradun, Varanasi, Calicut, Coimbatore, Hubli, Kannur, Madurai, Mangalore, Mysore, Pondicherry, Thrissur, Trichy, Trivandrum, Vizag & Vijayawada. The brand plans to have a network of 120 stores by the end of the financial year.
About ELLE.
ELLE has been at the forefront of fashion in India since 1996 and ever since has looked for opportunities to support and promote the industry.
ELLE is the world’s largest selling fashion magazine. It’s an international brand, but each country brings a sensibility that resonates with the sophisticated, stylish and free- spirited young women who read it every month out ELLE India.


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