The much awaited parade and the Prime Minister’s message to the country will reach out to audience in India, MENA, US (Aapka COLORS) and UK
Mumbai, January 23, 2015: COLORS, India’s leading Hindi Entertainment channel today announced that, it will telecast the 66th Republic Day proceedings LIVE for the India and international audiences. This is the first time COLORS and Rishtey will
simulcast the Republic Day celebrations along with the national television channel Doordarshan. The telecast will also reach out to the international markets i.e. MENA, US (Aapka COLORS) and UK.
COLORS has always been at the fore to provide its audience quality entertainment – for the full family and is geared up to simulcast this historic event with much nationalistic zeal and fervor.
Raj Nayak, CEO - COLORS TV says, “COLORS believes in providing exceptional content that is relevant to our viewers. The iconic Republic Day parade and the Prime Minister’s message to the nation is content that drives cohesive viewing in families. Being able to bring to our audience the much awaited parade and message from our Prime Minister Narendra Modi LIVE is a privilege and a source of pride for the team at COLORS and Rishtey. This is our way to celebrate our 66th Republic Day, by bringing it closer to our audiences, in India and the world. Telecasting this event in markets other than India – and to the US MENA and UK is also a milestone for the network as a whole.”
“It’s a milestone for the country and us as a network. For the first time in history, we have a US President attending the Republic Day celebrations and we are able to simulcast this historic event live to our audiences,” he added.