Care World TV To Revamp Itself With Reinvented Programming
Mumbai: Care World TV, the seven-year-old health and fitness television channel will be revamping itself to address the fast evolving lifestyles of the urban population. The first and largest healthcare satellite channel in Asia has already set up a new state-of-the-art studio at its Mumbai office and has kept ready 1000 hours of content on new wellness programmes that will be both informative and Do It Yourself (DIY) in nature. From aerobics to traditional massages, yoga to fitness gyms, diet and nutrition to healthy cooking, the new avatar of the TV channel will reinvent the subject matter on Wellness.
In its successful seven year run, Care World TV has produced more than 4000 hours of content related to health and fitness. Over 1200 subject experts and 1000 Key Opinion Leaders (KOLs) from the sector lend their expertise on healthcare through this TV channel.
“Keeping in tune with the boom in the healthcare Industry and the increased health awareness of the public in general, we have designed new programmes that will be in sync with the times. While continuing to be in the health domain, it has been a conscious thought to create content on Wellness as the trend in this industry has been witnessing tremendous appreciation. Hence, with thorough research and interactions with top subject experts, Care World TV has planned to focus content on Wellness,” says Mr. Ajit Gupta, Managing Director, Care World TV – Asia.
With this latest revamp, Care World TV will yet again become the one and only satellite TV channel to create innovative and interactive content on Wellness.
“To produce high quality content, Care World TV has now moved the entire production and channel operations into a new 12,000 square feet, technologically equipped studio at Andheri, Mumbai. On the one hand we are working to create explicit content and on the other we are trying to shoot some material on 4K as visual quality matters a lot to the audience. Our future shows will have an international and contemporary feel with classy presentation, state-of-the-art production values and exclusive content,” says Mr. Ashok Singh, Creative Head, Care World TV.
The exclusive healthcare channel, which launched its United States of America (USA) edition, marked yet another milestone by crossing eight crore hits and signing up 1.75 lac subscribers for its YouTube channel.
“We plan to offer various innovations in customized and interactive programming thus offering a range of formats for health industry to communicate their valuable messages to a widespread and highly focused; and a very responsive audience. I am confident that with this improved approach we will surpass any other medium in the healthcare segment and be the preferred bridge between the functionary and the beneficiary,” concludes Mr. Gupta.
About Care World TV: CARE WORLD TV, Asia's only Satellite healthcare TV Channel, emerged as the need of the hour by fulfilling a vacant niche, has successfully completed 7 years of disseminating health related information to the masses thus bridging the gap between the functionary and the beneficiary. Keeping in tune with the boom in the healthcare Industry with constant changes, in trends, development, research, the channel has introduced various innovative shows with exclusive content. The content is produced in its Mumbai involving experts from the industry has generated viewers in India, Bangkok, Pakistan, Nepal and many more Asian countries. Care World is available on all major Cable Networks across the country and also can be accessed on Videocon DTH.