Mumbai, March 27, 2015: The Designer Brand for Home Décor Solutions, Tangerine, adds yet another feather to its cap by becoming The Most Promising Brand of 2015. The prestigious award was conferred and instituted to the Home Furnishings Expert, Tangerine by The Economic Times based on the survey conducted by A C Nielsen, at the ‘The Economic Times Promising Brands 2015’ Award function held today at Hotel Sahara Star in Mumbai.
The Economic Times conducted an extensive survey with Nielson and shortlisted 150 top brands after considering parameters of innovation, brand value, brand recall, consumer satisfaction, customer service and quality. The results were then collated in a Brand Book which was launched during the ET Best Promising Brands initiative along with the felicitation ceremony today.
Tangerine won the award over sixty brands launched after the year 2000 across all categories. Renowned companies like Honda Activa, Bajaj Insurance, Max Insurance, Axis Bank, Godrej Interio, Flipkart, Menu Cabs, Tata Sky, Videocon D2h, Toyota Etios, Kaya Skin Care Etc were also present at the event.
In high spirits, Mr. Rajiv Merchant, Founder and CEO, Tangerine commented, “It is an honor to receive such a prestigious award. This is a milestone for Tangerine. The Economic Times Most Promising Brand 2015 Award is not only encouragement for every member of Tangerine but also a scale for us to know as to where we stand. We are highly motivated and thankful to everyone who has been a part of this journey.”
Tangerine which offers color coordinated solutions for a complete home makeover has always developed products based on color themes, international fashion trends and the choices of the Indian audience especially the Indian women. Moreover, the brand has been highly innovative with ideas pertaining to brand recall and has focused on changing the outlook of the consumers. With its wide ranging color themes, Tangerine has revolutionized the Home Décor Sector in India making every household more vibrant and tint synchronized.