The team of Vicky Donor is back with PIKU, a roller coaster ride of a crazy father-daughter relationship that brings Amitabh Bachchan, Deepika Padukone and Irrfan Khan together for the first time ! With an impressive starcast and a light-hearted fun script, the first family entertainer of 2015,helmed by Shoojit Sircar seems to have become a highly sought after film in the brand world, with over 15 brands queuing up to associate with PIKU.
Being a clean comedy drama starring industry stalwarts, the film makes for an ideal platform for the brands to communicate with Indian consumers. Over 15 brands ,including major players like Snapdeal, Ceat, Marico, Hero cycles, Lifestyle and Syska have made a beeline for the film. Apart from associating with the film in various capacities ,brands have also rolled out movie-themed ranges of products in the market, all of which have received a stupendous response from the consumers.
If that wasn’t all, it is for the first time ever that heritage brands such as AMUL and RED Label Tea have done an in-film product placements in a Bollywood film and have led the massive integrations and media campaigns for a movie.
PIKU releases on