Nitish Mittersain, CEO- Nazara Technologies launches Bombay Velvet game with Ranbir Kapoor and Anushka Sharma
As part of the multi-movie deal between Nazara and Fox Star Studios, ‘Bombay Velvet’ Ranbir Kapoor, and Anushka Sharma launched the game designed on the theme of the movie
Mumbai, 07, 2015: Nazara Technologies, a leading mobile game developer and publisher, today launched an entertaining and exciting game based on the much anticipated romantic thriller of the year ‘Bombay Velvet’. The game was officially launched today by superstars Ranbir Kapoor and Anushka Sharma in the presence of Nitish Mittersain – Group CEO, Nazara Technologies.
The 3D mobile game with a retro backdrop features Johnny Balraj (Ranbir Kapoor), a Mumbai street fighter who is on a quest to save Rosie (Anushka Sharma), a jazz singer, from the evils of Kaizaad Khambata (Karan Johar), owner of the Bombay Velvet club. Audiences across the globe can download the game for free on all leading App stores.
Speaking on the launch of the game,Nitish Mittersain, CEO, Nazara Technologies said, “With the advent of smartphones, the mobile gaming industry in India is growing rapidly and reaching an inflection point in its evolution. As a market leader, Nazara is focused on bringing high quality entertainment through the medium of mobile games to hundreds of millions of mobile phone consumers in India and globally. I believe our association with Fox Star Studios and particularly with Bombay Velvet will only propel us further towards this objective.”
Shikha Kapur, CMO, Fox Star Studios, says, "There is an inherent madness and thrill in Bombay Velvet, which permeates all the characters. They are driven by passion and ambition, inspired by the fast-evolving world of 1960s Bombay around them. We are really excited that we have managed to capture this throbbing vibe of the film in the Bombay Velvet mobile game, developed by our gaming partners - Nazara Technologies. Set in a high end 3D environment for a truly immersive game-play experience, and with multiples levels - each saddled with different missions - the game recreates the themes of the film perfectly. At a time when reaching out to consumers is easiest when your product is experienced on your fingertips, we think the Bombay Velvet mobile game makes perfect strategic sense."
As per a KPMG and FICCI report, mobile gaming is expected to touch Rs 2,620 crore by 2019, with a year-on-year growth of 20 per cent over the next five years. Some of the factors fuelling this growth are the innovative game being developed to appeal various age groups, low cost data plans and inexpensive game charges. These factors coupled with the popularity of Indian movies, makes movie themed mobile games one of the easiest way to connect with audiences today.
About ‘Bombay Velvet’ Game:
‘Bombay Velvet’ is a romantic, action and thriller 3D game where you play as Jonny to help save Rosie, from Kaizaad Khambata. The game has a 1970’s retro theme and offers two phases of suspense and surprises. The first phase is divided in three games namely Mission 1, Derby and StrikeAPose, while the second phase includes Mission 2, Mission 3 and Smaash’em Up. Audiences can take help of the storyboard based on each character of the game and clear each level by with the help of in-app purchases. The game allows audiences to play and compare the game with their friends through elements of social media.
About Nazara Technologies:
Nazara Technologies is a leading mobile games developer and publisher focused on the large mobile consumer base in India and emerging markets including the Middle East, Africa, Asia Pacific and Latin America. Nazara works with majority of the operator in India and globally with its strong team base of 250 plus dedicated workforce in India and Dubai. In addition to developing a range of branded and original mobile games, Nazara operates unique services such as "Games Club" and also serves as an exclusive distributor for key game developers such as Electronic Arts. Its customers include mobile carriers as well as handset manufacturers. For more information on Nazara Technologies, log on to www.nazara.com
About Fox Star Studio:
Fox Star Studios is an India based movie production and distribution company, a joint venture between 20th Century Fox, one of the world’s largest producers and distributors of motion pictures and STAR, India’s Media and Entertainment Company.