Monday, 3 August 2015

Richa Chadda unveils Max’s latest Autumn’15 collection

PUNE, August 2nd, 2015:

MAX, India’s leading value fashion brand launched its latest Autumn ’15 collection amidst much fanfare and stylish at its store in Inorbit Mall, Pune. The collection was unveiled by actress Richa Chadda who spoke on Fashion & new Trends, much to the amusement of the crowd, she also talked about the great reviews pouring in for her critically acclaimed movie Masaan.

In an exclusive “Meet and Greet with RICHA CHADDA”, organized by Max Retail, the actress showcased the new collection to the consumers. Out of the large crowd that gathered at the store to have a glimpse of the star, few lucky customers got the chance to interact with her & take her autograph.

Good collection in sync with the latest trend always bring joy to the shoppers who are looking for trending fashion. The spectacular launch of Autumn’15 collection also highlighted Max Fashion‘s brand campaign for this season, ‘Today’s For Small Joys’.

The Max Autumn’15 collection comes alive with a fresh palette of boho and tribal prints and sleek silhouettes. The Men's wear range balances style and informality, while staying sharp with rich oxblood tones. Camouflage patterns dominate this collection as well, along with trending ikat and subtle floral prints. The women’s wear collection, on the other hand, witnesses a domination of bold along with versatile with Afro-Aztec prints and straight to flowing silhouettes. Kid's wear gets a fun look with versatile layering. From graphic tees for the boys to butterfly motifs for the girls, the kid's wear collection is rounded off with fuss-free everyday essentials that allow for some creative combinations.

The collection is available across all Max outlets in the country.
This season “look good feel good” with Max!

About Max:

Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family.

Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘value fashion’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends at a great price, making it affordable to many. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. In India, Max has over 120 stores across 48 cities including Mumbai, Delhi/NCR, Bangalore, Chennai, Kolkata, Hyderabad, Ahmedabad, Pune, Bhopal, Indore, Kochi, Lucknow, Bhubaneswar, Jaipur, Jabalpur, Nagpur, Raipur, Surat, Vadodara, Gangtok, Ranchi, Siliguri, Agra, Allahabad, Amritsar, Bareilly, Chandigarh, Dehradun, Varanasi, Calicut, Coimbatore, Hubli, Kannur, Madurai, Mangalore, Mysore, Pondicherry, Thrissur, Trivhy, Trivandrum, Vizag&Vijaywada .

In PUNE, Max has 5 stores - Inorbit Mall, Phoenix Market city Mall, Kumar pacific, Seasons Mall & City one mall-Pinpri-Chinchwad.

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