Tuesday, 15 September 2015

STAR PLUS CELEBRATES HINDI DIWAS

STAR PLUS CELEBRATES HINDI DIWAS WITH #_से_हिन्दी ON TWITTER
~ Leading TV personalities Deepika Singh, Divyanka Tripathi, Remo Dsouza, Manasi Parekh and many more participate in Star Plus’ unique campaign on Twitter ~
Mumbai, 14th September 2015: Propagating the use of Hindi language, Hindi GEC Star Plus is all set to celebrate the occasion of Hindi Diwas on Twitter by rolling out the #_से_हिन्दी campaign. Starting September 14, Star Plus will be seen regularly tweeting in the Hindi language as part of this unique campaign. As part of the campaign, the channel engaged with its audiences in Hindi on Twitter with participation from most of its leading actors to promote the initiative.
https://lh4.googleusercontent.com/-9c1WqfsSP0Wvd64EJO5zScbEvIUcvEZhoDQCo4g9L3ntsVczLvQ2OqlwWQqjqlJjxMXvHIyKTl8BBatl1tBaeJRFusQVNsTT2YswBLEAx4_YgAiVQfJhidOv8I_x4di6WU2DXA
On September 13, the channel kick-started the campaign on Twitter changing the name of its official Twitter handle from @StarPlus to स्टार प्लस. The channel was seen reaching out to its fans tweeting in Hindi with the #_से_हिन्दी hashtag, with fans across the country conversing on the platform using the hashtag. The channel was also seen sharing some interesting facts about Hindi to further build on the celebration.
https://lh5.googleusercontent.com/Z4MXdyUiMP_nT5nn-3O-RzoTsE1hp0N1-df31zmeyfrYOl4jdYyxldmROj0MpfGjHiNnFl4_qGI3NRXL6C4zOA-n-oVKfI6HzQtY7xzudT7m-holkH-ep0_gwHlFCXJEdYq5pjA
Leading actors of the channel were seen participating in this unique campaign, conversing in Hindi with their fans on Twitter.  Actors including Priyanshu Jora, Sonia Balani, Deepika Singh, Divyanka Tripathi, Rohan Mehra, Pearl Puri, Asmita Sood, Hiba Nawab. Dhruv Bhandari, Namit Das, Remo Dsouza, Shakti Mohan, Dharmesh, Raghav Juyal, Sumeet Nagadev and Manasi Parekh were seen in support of Star Plus’ innovative Hindi Diwas celebration on Twitter, sharing their favourite word in #_से_हिन्दी.
https://lh4.googleusercontent.com/oEQMLrmK2pIAPKQRF8Gp6NLe5U2PX5baTHeWCJh1Ezerk9UNhb6LlEwEOGr2epQQQNTtFOlhePDLTazWqpMfstcLd97wGhv2IxRUxfaYbCrBG1WtWZPLWmb8zzirtKJjjYcWs-4
Engaging innovatively with its audience, Star Plus also tweeted out character posts with the hashtag #_से_हिन्दी and the best word associated with its lead protagonists in Hindi. With this Tweet, users were asked to share the best word they associated with in relation to their favorite characters in Hindi using the same hashtag. Users were seen emerging with innovative words for various TV stars.
https://lh4.googleusercontent.com/2C1xNLqjvy5BCdkEGPTl45GPl21xUxB5W82pAJykoBnCVXsQ7w5XHUbM_rD83gcoT66k-YmAI1Fw4vKJg9oMcwcBWt7HtbmrB7O1Anu4pKQ4QZ2-E0Lz2qembmayRD8LRSNZ12U
Spoken as a native language by millions of people and recognized as the 4th largest language in the world, it’s time to celebrate the power of Hindi this September with Star Plus. Be part of Star Plus’ Hindi Diwas celebration by logging onto Twitter and engaging with your favorite channel and stars in #_से_हिन्दी.
About Twitter:
Twitter (NYSE: TWTR) enables everyone to create and share ideas and information instantly, without barriers. The service can be accessed at Twitter.com, on a wide variety of mobile devices and via text message. Available in more than 35 languages, Twitter has more than 316 million monthly active users. For more information, visit discover.twitter.com or follow @TwitterIndia.


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