Sunday, 27 September 2015

Talvar's special screenings held across India much prior to its release.



Talvar is already creating plenty of buzz due to its subject and the makers have decided to go one step ahead and host special screenings of the film across India before its release.

The idea is to show the film to media bigwigs and influencers across the country. Based on the controversial Aarushi Talwar murder case, the film will be first screened in Delhi, particularly in Noida, where the murder took place. After that, it will be shown in cities such as Mumbai, Patna, Chandigarh, Jaipur, Lucknow, Indore, etc., as well as many other small towns.

Talvar also recently premiered at the Toronto International Film Festival, where it received a tremendous response. Meghna said, “It was overwhelming because the audience reacted perfectly to every situation. Also, the ratio of the Indian audience to foreigners was 70-30. In a scenario like this, for a film to get a good response is very encouraging.”

The makers are confident of the product, and are resorting to the word-of-mouth tool to market the movie. Generally, as is observed, producers are reluctant to host their film’s screening close to the release date. However, the makers of Talvar think otherwise, since they are hosting the special screenings days before the film’s release.

The movie, directed by Meghna Gulzar, and produced by Vishal Bhardwaj and Junglee Pictures, will release on October 2. Actors Irrfan Khan, Konkona Sensharma and Neeraj Kabi play the lead roles.

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