PUMA is further cementing its footprint in Indian Football through this alliance
October 3, 2015, India: World’s fastest sportswear brand PUMA, has associated with the Hero Indian Super League as the official ball and boot partner for 2015; The association with ISL is for the duration of three years. PUMA's evoPOWER 1 ball, with its cutting edge technology, will be seen on pitch through out the entire tournament. As a brand, PUMA is known for its rich football heritage and is associated with several international footballers and clubs. Further strengthening its presence in Indian football, PUMA is also the kit partner for ISL teams -Mumbai City FC, Delhi Dynamos FC and Kerala Blasters FC.
Cementing its leadership position in Indian football PUMA is also sponsoring twenty footballers for this ISL season. Star Indian footballers such as Sandesh Jhingan, Cavin Lobo, Rino Anto and TG Rehenesh along with several others will be seen on the field sporting PUMA's evoSPEED and evoPOWER boots.
Speaking about the association with ISL, Mr. Abhishek Ganguly, MD, PUMA India opined-"PUMA has established itself as a leader in football through its world class range of products which are used by some of the best footballers and football teams in the world. Through our associations with leading football clubs and players, Puma has paved for itself a credible space in the sport. The ISL has already captured the minds of the Indian football fans and we are extremely pleased that the Puma evoPOWER 1 ball will be used in the tournament. While the official boot for ISL, Puma evoSPEED SL is one of the lightest and fastest boots in the world. PUMA stands committed to growing the sport of football and shaping its ecosystem in India."
evoPOWER 1 is a professional quality FIFA approved match ball. This ball provides the highest level of performance. evoPOWER 1 uses dual outer materials to provide grip for more swerve in dead ball situations and reintroduces PUMA's patented dimple technology for better flight stability. Through the tie up, PUMA will be providing match ball not only for the Hero Indian Super League matches but also for all the warm up and training sessions of all the teams.
Replica kits for Mumbai City FC, Delhi Dynamos FC and Kerala Blasters, along with evoPOWER 1 ball, evoSPEED and evoPOWER boots will be available in-store starting October 2015.
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com
About Indian Super League
Hero Indian Super League is India’s unrivalled football championship kicked off on 12th October 2014. It is co-promoted by IMG-Reliance (the joint venture between IMG and Reliance Industries), Star India and supported by All India Football Federation (AIFF). India’s leading industrialists and celebrities from sports as well as the Indian film industry have invested in owning the Indian Super League’s eight franchises. These are based out of Chennai, Delhi, Goa, Guwahati, Kochi, Kolkata, Mumbai and Pune