Mumbai, October 24, 2015: The most awaited Indian festival, Diwali, is round the corner. To add the extra sparkle to the festive season, the producer of world’s most celebrated praline, Ferrero created a lifetime brand experience for its consumer by hosting Ferrero Rocher “golden experience” event in Mumbai at Infinity Malad on the 24th and 25th October 2015.
At the “golden experience“ event the long standing and unique heritage of Ferrero Rocher was unveiled. Ferrero Rocher flew down expert chefs all the way from Ferrero’s homeland of Italy to provide an exclusive opportunity for Indian consumers to witness Ferrero Rocher pralines being crafted with passion and care for the very first time in India.
With so much going into creating that precious moment, Ferrero Rocher brought the fine art of Italian creation to life. Ferrero Rocher is made only with the highest quality ingredients, beginning with the hand-picking of the finest of hazelnuts which form the heart of Ferrero Rocher. The creations are then covered with decadent chocolate that reflects the elite taste of those who gift them.
Emanuele Fiordalisi, Vice President, Marketing, Ferrero India, said, “Diwali is the most important time of the year and Ferrero Rocher has always celebrated the spirit of gifting. The brand naturally resonates with Diwali and so the campaign aims to remind consumers the fine elegance of our praline, making Ferrero Rocher the special gift for precious people we love. This Diwali, we planned to do something special and memorable for our consumer, giving the opportunity to witness Ferrero Rocher pralines being crafted LIVE for the very first time in India and enjoy the golden experience.”
To support the campaign, the brand will be promoting the entire event on digital platform. Ferrero Rocher is running a contest on facebook page (Ferrero RocherIN) which provides an opportunity to win an exclusive chance to participate in making of Ferrero Rocher with Chef and 5 lucky winners get a chance to win a Ferrero Rocher exclusive 96 Praline pyramid.
The live demonstration of the making of Ferrero Rocher has been extended to select Modern Trade Stores in Mumbai. The demonstration will be held at Star Bazaar, Andheri – 26th and 27th Oct 2015 and Big Bazaar, R-city Ghatkoper – 28th and 29th Oct 2015.
Ferrero Rocher box of 16 praline and 24 pralines are wrapped in a special Golden cover that reflects the joyous and golden spirit of the festive occasion. Available at all the leading Modern trade stores like Big Bazar, Hypercity, Star Bazar, Auchan, D Mart, ABRL Hyper with impactful visibility at the store level.
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About Ferrero Rocher:
Ferrero Rocher, created in 1982 has become a favourite boxed chocolate for millions of people around the world. In fact today it is the world leader in the box chocolate category and is sold in more than 130 countries across 5 continents. Ferrero Rocher transparent box revolutionized the boxed chocolate market because the transparency enhance the precious gold appearance of the single pralines and today it is an integral part of the brand identity.
Ferrero Rocher has an interesting history behind making it a precious gift for your loved ones: driven by the desire to make all the pleasure & enjoyment of a sophisticated chocolate, the Italian chocolatier Ferrero created Ferrero Rocher that offers a unique multi-layered taste experience - a creamy filling, a crispy wafer and a delicious crunchy whole hazelnut centre – individually wrapped in its unmistakable golden foil.
About Ferrero India
Ferrero is an Italian manufacturer of chocolate and other confectionery products. With an annual turnover of over US$ 11 billion, the company is the 3rd largest manufacturer of chocolate and confectionary products in the world.
Ferrero India has its corporate office at Pune and is present across all the metros and mini-metros and has a strong distribution network. It has regional sales offices in Chennai, Delhi, Kolkata and Mumbai. Ferrero’s other well-known brands in India include Kinder Joy, Kinder Schoko-Bons Crispy, Nutella and Tic Tac.
The company started its commercial operations in 2004, and in less than a decade has become a strong player in the chocolate and confectionary segment in India. The company has made India its production hub for Asia and Middle East and exports half its local production.