Saturday, 24 October 2015

Whirlpool’s fire cracker of an offer this Diwali!



                                                                                
                                                                                                                                                                                                                                                        
Win assured gifts on every purchase
Stand a chance to win 40% off on 3D Cool Split Air conditioner

Mumbai, October 23, 2015: Whirlpool of India is giving its customers another reason to add to the joy of Diwali. Whirlpool of India, a subsidiary of Whirlpool Corporation, the world’s leading manufacturer and marketer of major home appliances, announced exciting offers on purchase of various Whirlpool products during the festive season that will be valid until 15th November.

Riding high on improving consumer sentiments, Whirlpool of India is giving assured gifts on purchase of any Whirlpool product. Through a scratch card, consumers can win free gift hampers from premium brands such as Avon or Arttd’inox.  On purchase of high-end products, consumer will be eligible for US Polo Travel Bag or Phillips Hair Straightener. In addition, 25,000 lucky customers stand a chance to win 40% off on 3D Cool Split Air conditioner range.

Announcing the Diwali bonanza, Mr. Shantanu Das Gupta, Vice President – Corporate Affairs & Strategy, Whirlpool of India said, “Every Diwali, Whirlpool tries to give its customers something special to add to the festive delights.  We prefer to reward consumers with attractive branded gifts instead of offering just discounts on our products. The quality of assured gifts will ensure that it adds to the delights of the festive quotient of our customers.”

Said Mr Kapil Agarwal, Vice President Marketing, “This Diwali sees several new products from Whirlpool such as Stainwash and the refreshed 360* Bloomwash in washing machines; a new range of Direct Cool Refrigerators; the new 3D Cool Xtreme AC, which is smarter than inverter ACs;  and the new series of Jet Chef Microwave Ovens that come from Europe with the latest international features. We therefore hope to make this festive season bigger. We are targeting a growth of 25% and expect to do a turnover of Rs 875-900 crore in this festive season”, Mr. Agarwal added.

Whirlpool of India has launched a robust 360 degree communication campaign across mediums like television, print, radio, cinema, outdoor and digital and has also invigorated its retail activation to support its Diwali promotions.

About Whirlpool Corporation

Whirlpool Corporation is the world’s leading global manufacturer and marketer of major home appliances, with annual sales of approximately $19 billion in 2013, 69,000 employees, and 59 manufacturing and technology research centers around the world.  The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names. We earn the trust of consumers in nearly every country by focusing on what matters most. Additional information about the company can be found at http://www.whirlpoolcorp.com

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