Gurgaon, 15th December 2015: Forevermark, the diamond brand with a promise of beauty, rarity and responsible sourcing, in association with PC Jeweller came together to celebrate an evening of glitz and glamour. The enormously talented and charming actress Kalki Koechlin showcased the elegant, new range of diamond jewellery by PC Jeweller, crafted in Forevermark diamonds.
The guests present on this occasion were captivated with the new collection of jewellery on display. The evening witnessed, some stunning pieces created by master craftsmen that illustrated their expertise and ingenious skills, making each of them unique.
Excited about the launch, the versatile actress Kalki Koechlin commented, “Forevermark diamonds express excellence, brilliance and emotions through their beauty, craftsmanship and rarity. The piece that I am wearing today is a reflection of the modern woman’s personality.”
Mr. Sachin Jain, President Forevermark India said, “We are proud to associate with an exceptional brand like PC Jeweller. The beauty of the association is that we share similar brand values and ethos. Since its inception, PC Jeweller has been a pioneer in designs as every product is created to a standard of perfection. Whether it is elaborate wedding jewellery or affordable wearables, they have fashioned exceptional designs with unmatched quality, just like Forevermark’s promise to provide beautiful, rare, and responsibly sourced diamonds to our valued customers without having to worry about the quality and integrity.”
Talking about the association, Mr. Balram Garg, MD PC Jeweller Ltd said, “Over time, timeless treasures from PC Jeweller has helped intimate moments become memories that can be cherished for a lifetime. By partnering with Forevermark, we hope to continue being inspired and create the most desired jewels together for our valuable clientele.”
PC Jeweller is committed to providing their clientele the best buying experience. Stringent quality measures are taken to ensure the purity, value and finish of the product. Keeping the uniqueness of the consumer in mind, the collection consists of an array of eminently wearable rings, necklaces, nose pins, pendants and earrings. Each piece is crafted with beautiful Forevermark diamonds that come along with an inscription that features the Forevermark icon and a unique identification number that is proof of the Forevermark promise. Less than one percent of the world’s diamonds are eligible to be Forevermark diamonds, making them truly rare.
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Notes to Editors:
Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number. Forevermark is a diamond brand from the DeBeers group of companies and as such, benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; are beautifully crafted by a select group of Diamantaires; and are exclusively available from select jewellers.
FOREVERMARK INSCRIPTION & GRADING
Invisible to the naked eye, the inscription is made using bespoke technology from the DeBeers group. It is also recorded on the personalised Forevermark identification card which comes with each and every Forevermark diamond. The actual size of the inscription found on Forevermark diamonds is only 1/20thof a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorized Forevermark Jewellers. It is confirmed by leading gemological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.
Authorised Forevermark Jewellers are able to provide a Forevermark Diamond Grading Report. It is an accurate blueprint of the qualities - cut, colour, clarity and caratage of each Forevermark diamond. The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine. For more information and to find your nearest Forevermark Jeweller offering Forevermark Grading Reports go towww.forevermark.com