Wednesday, 30 December 2015

MTV goes acoustic with Royal Stag Barrel Select MTV Unplugged Season 5


~Celebrating music since 2010~


~To feature music by some of the best like Pritam, Hariharan Rahat Fateh Ali Khan, Sukhwinder , Jeet Gannguli , Swarathma ~

~Royal Stag Barrel Select MTV Unplugged Season 5 premiers on Saturday, January 2ndat 8pm only on MTV~

NATIONAL: Where words fail, music speaks. And when music is played in its raw form - acoustic and unadulterated - it conveys emotions that get lost in the processed sounds of post-production. MTV, the iconic youth brand that has time and again redefined pop culture in India, understands the pleasure music brings to the heart and hence is back with the fifth season of its extremely successful musical show, Royal Stag Barrel Select MTV Unplugged. MTV Unplugged has always been iconic and it shows artists in a completely different light. The show will be aired every Saturday at 8pm only on MTV. 

Royal Stag Barrel Select MTV Unplugged showcases India's biggest musical maestros performing their chart topping numbers that have swayed the nation in their most natural forms - with acoustic arrangement of music and a live studio performance sans any post production. This season, audiences are in for a treat as some of the biggest musicians of today will be seen performing unplugged music for legions of fans. The lineup this year includes massively successful musical geniuses such as Pritam, Hariharan Rahat Fateh Ali Khan, Sukhwinder , Jeet Gannguli , Swarathma who have proven their mettle in the Indian music industry with songs that refuse to fade into oblivion. 

Speaking about the new season of the show, Ferzad Palia, EVP Viacom18 and Business Head, Youth and English Entertainment, "MTV is the cultural home of the youth of today. And music is what drives them. Royal Stag Barrel Select MTV Unplugged is a show that brings together the biggest music stars of today, musicians and artists whose songs have shaped the youth of today with lyrics and music that appeal to them and define them. This year, the musicians we have on board are people who have in some way rebooted the Indian music industry by infusing a certain freshness into the way things are done. And the unplugged versions of their songs is something you'll want to witness and listen to again and again."

On the advent of the new season, Raja Banerji, Assistant Vice President (Marketing), Pernod Ricard India said of Royal Stag Barrel Select said, “Royal Stag Barrel Select MTV Unplugged has already touched millions of hearts across the nation. Keeping up with the brand philosophy of “Make it Perfect”, Royal Stag Barrel Select, has made an endeavour to encapsulate the brand experience and has stepped up a notch higher, with every season, to ‘make it perfect’ through a series of Unplugged concerts. There is no better place to enjoy powerful, uninhibited music than here”

In the past, the Royal Stag Barrel Select MTV Unplugged stage has been graced by some of the biggest names from the world of music such as A R Rahman, Kailash Kher, Mohit Chauhan and Sonu Nigam whose beautiful compositions and 'unplugged' renditions of popular songs have captured the hearts of audiences all over and even today continue to move people with the emotions flowing through the music. The trend is bound to continue with the fifth season as this year's lineup gets ready for their sound check. 

So what are you waiting for? Let’s celebrate music with Royal Stag Barrel Select MTV Unplugged every Saturday at 8pm only on MTV.

About MTV

MTV, world’s premier youth brand, is a dynamic and a vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV is a cultural home to the millennial generation, music fans and artists. 32 MM fans following MTV across show pages on social media have made the brand #1 in social influence as well. MTV products are available across 35 unique categories with targeted brand licensing. MTV also has a buzzing MTV Live business with properties like MTV Video Music Awards and MTV Bollyland. Aiming to entertain, lead and collaborate with young people through its evocative communication and youth relevant shows like MTV Roadies, Coke Studio@MTV, MTV Unplugged, MTV Rock the Vote, MTV Kaisi Yeh Yaarian etc. For information about MTV in India, visit www.mtv.in.com.

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