Monday, 21 March 2016

Canara HSBC OBC Life in association with WWF India organizes Pedal for Planet 2016 for Earth Hour





Pedal for the Planet 2016 - Delhi takes to the streets for a greener tomorrow!

New Delhi, 19 March 2016: Canara HSBC Oriental Bank of Commerce Life Insurance in association with WWF India today organized Pedal for the Planet 2016, a Cyclathon and walkathon to raise awareness about, and celebrate, the world’s largest environmental campaign – Earth Hour 2016.

In its tenth year, Earth Hour 2016 is a call for governments, organizations and people to move from discourse and discussion to concrete climate action. Earth Hour 2016 will be celebrated on Saturday, 19 March from 8:30 to 9:30 p.m, local time. In India, the focus of the campaign this year is on the potential of solar energy as a viable and renewable source of power. Earth Hour is calling on citizens across the country to support not only the campaign by switching off non-essential lights for the hour, but also the government’s pledge to move toward renewable energy for a sustainable future. Blessed with approximately 300 clear sunny days, India has a capacity to harness 5,000 trillion kWh of energy per year - a lot more than the country’s total annual energy requirement. WWF-India’s Earth Hour campaign advocates a solar-powered future by urging its supporters to “go solar.
The campaign is being endorsed this year by cricketer Shikhar Dhawan. Speaking about his association with the cause, Dhawan said, “I believe climate change is the biggest global problem that we face today. It is a problem that we need to solve together. Like cricket, Earth Hour brings people together. I would urge people to come together and find newer, smarter ways to help save the planet.” He also asked cricket fans all over the country to switch off all other non-essential lights for the hour and watch the historic India Pakistan T20 ICC World Cup match scheduled for 19 March in the dark and said, “As we chase our dream of becoming World Champions again, we are counting on you to help us realize our dream of a greener planet! Let’s stand together against climate change.” 


From bicycling clubs to toddlers, the residents of Delhi NCR enthusiastically took to the track to promote the cause of Earth Hour and ask people to switch off their lights during the hour later that night. Pedal for the Planet 2016 is also being supported by Firefox Bikes, who are providing cycles for the event.

Mr. Anuj Mathur, Chief Executive Officer, Canara HSBC Oriental Bank of Commerce Life Insurance said, “We at Canara HSBC Oriental Bank of Commerce Life Insurance are fully committed towards the cause and pledge our support for Earth Hour in Pedal/ Paidal for the Planet initiative by partnering with WWF-India for the 8th consecutive year. We have always encouraged our employees to pledge to use resources responsibly and continue to identify ways in which we can reduce carbon footprint for a greener planet. As a life insurance company, it is essential that we further the cause of urging people to lead a healthy life style. We therefore encourage all to adopt these measures in their daily life so that we leave a better planet for future generations".

Speaking about the campaign and the event, Mr. Ravi Singh, Secretary General & CEO, WWF-India said, “Every year, since 2009, hundreds of citizens of Delhi NCR have been gathering in an enormous show of support for Earth Hour at the Pedal for the Planet cyclothon. Pedal for the Planet is a WWF-India initiative with the objective of raising awareness about Earth Hour. It also helps promote a healthier, greener and more sustainable lifestyle at an individual and collective level. The event is a step towards encouraging positive climate action in all forms.”  

As India’s most iconic landmarks like the India Gate, Gateway of India, the Rashtrapati Bhawan and the Lotus Temple, among others, prepare to switch off their lights for Earth Hour, Earth Hour 2016 has also received support from the government, corporates and organizations across the country, and celebrities like Shikhar Dhawan, Amitabh Bachchan,
Harsha Bhogle, Sania Mirza, Parambrata Chatterjee, among others.

About Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited

Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited was launched in June 2008 and is jointly owned by two of India's largest public sector banks – Canara Bank (holding 51%) and Oriental Bank of Commerce (23%) – and HSBC Insurance (Asia Pacific) Holdings Limited (26%), the Asian insurance arm of one of the world's largest banking and financial services groups – HSBC.
Canara HSBC Oriental Bank of Commerce Life Insurance Company is committed to more than just giving back to the society or community within which it operates and focuses on doing well by doing good.
The business of Life Insurance is all about social security and protection i.e. aimed at the well being of human beings and the society as a whole. One of the five core values of the Company is Corporate Citizenship which stresses the fact that businesses and markets are essentially aimed at the welfare of society and thus complement each other.
The Company focuses its efforts in two areas: financial inclusion (child education, women empowerment, skill development, capacity building for youth, women etc) and environment (biodiversity/wildlife, natural resources and livelihoods).
About WWF-India and Earth Hour

WWF-India is one of India’s leading conservation organizations with programmes and projects spread across the country. The organization works towards the conservation of biodiversity, natural habitats and the reduction of humanity’s ecological footprint. The mission of WWF-India is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature.

Earth Hour is WWF’s global initiative and the largest environmental campaign in history where citizens around the world show their support for action on climate change by turning off non- essential lights for one hour, between 8:30pm-9:30pm. This year Earth Hour is scheduled for 19th March 2016 between 8:30pm and 9:30pm.  Being implemented in India since 2009, the Earth Hour campaign has inspired individuals, governments and corporations to move towards responsible consumption and conservation of energy. It has received unprecedented support, demonstrated by participation in over 150 towns and cities by several city governments, the armed forces, public and private sector companies, celebrities and individuals. The Rashtrapati Bhavan, the Prime Minister’s residence, residences of Chief Ministers and government buildings in every participating city have turned off lights every year, as a symbolic show of support.

For more information on Earth Hour 2016, please log onto earthhour.in


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