The pre-owned outlet initiative by Honda reaches 100th outlet milestone in just 3 years
· 100th Best Deal outlet – Jhaveri Honda, inaugurated in Mumbai (Tardeo road)
· Compared to the unorganized and online market, Honda’s Best Deal assures best price, proper documentation transfer, easy exchange and warranty to pre-owned 2Wheeler customers
· Best Deal network has now spread in 70 cities of India across 19 States in Phase I
· Honda to aggressively double the Best Deal count to 200 outlets within next 2 years
Mumbai, July 29 2016 –Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) today inaugurated its landmark 100th ‘Best Deal’ outlet – the industry’s first organized retail set-up exclusively for certified Honda pre-owned 2Wheelers at Jhaveri Honda in Tardeo Road, Mumbai.
Honda has rapidly expanded its Best Deal network footprint and is now covering 70 cities across 19 States of India. Honda added 55% of the network in last 2 fiscals itself and in just 3 years, Honda has already served over 45,000 pre-owned two-wheeler customers.
Elaborating on this milestone, Mr. Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said,
“As a pioneer, Honda introduced the concept of Certified Pre-owned Outlets - Best Deal. This allows us to create more touch-points of interacting with customers and also tap into the huge potential that the pre-owned 2wheeler market offers. Our experience shows that the pre-owned industry is evolving very fast. The replacement cycle for 2wheeler has come down from 7-8 years to 3-5 years in a decade. With shrinking replacement cycle of the 2wheeler industry, Honda sees immense future potential in pre-owned 2wheeler retails and we are aggressively scaling up this business. We aim to double the Best Deal count to 200 outlets in the next 2 years.”
Uniqueness of Honda’s Best Deal concept
Honda’s Best Deal are the first such retail set-up by any 2Wheeler manufacturer in India to venture exclusively in the highly fragmented and unorganized pre-owned market.
Through Best Deal, Honda is giving a credible and organized platform to earlier untapped category of 2Wheeler customers – (1) those who want to exchange their existing two-wheeler of any make for a brand new Honda two-wheeler, and (2) those customers who want to buy a refurbished and certified pre-owned Honda 2wheeler and seek the best deal in the market!
Transparency and benefits to customers
For customer, the biggest advantage over the unorganized platform is the peace of mind as every purchase in Best Deal comes with 2 Free Services, 6 Months Warranty and after-sales support.Every pre-owned Honda 2Wheeler at the Best Deal is refurbished with Honda genuine parts which mean trust and transparency to the buyer as well as to the seller. At 'Best Deal', Honda verifies owner's documents and assures quick ownership transfer to the new customer.