Tuesday, 7 February 2017

SpiceJet gets a makeover Introduces uniforms in ‘Red-Hot-Spicy’ avatar



Gurgaon, 6 February, 2017: SpiceJet, the country’s favourite carrier, is going in for an image makeover with its strong workforce switching to a Redder, Hotter and Spicier new uniform beginning starting today. 

The uniforms retain the carrier’s signature red colour largely while incorporating some unique and flamboyant designs to infuse boldness and style. Inspired by the airline’s image of Red.Hot.Spicy, the new range of uniforms has been introduced to enhance the glamour and style quotient while keeping the youthfulness and the elegance intact.

The new range includes a unique design for each department specifically stylized to suit the different seasons and time periods like summers, winters etc. For instance the summer wear for the female cabin crew will include a one-piece dress. They will be attired in a short shift dress, cut and sewn and detailed with accessory elements like a sling bag and box heels; for service, besides a pinafore inspired apron. Whereas men will be paired in a formal three-piece suit inclusive of red waistcoats and white shirts. Laced up oxford shoes have been introduced keeping in mind the ease and comfort of the user. With the unique colour scheme in place, droves of the cabin crew will be seen in sharp tones of red and black, reflecting the youthful persona of the airline.

The range for the pilots’ squad includes a single button slim cut black suit for men.  For the on-ground staff, women will be wearing a button back blouse in white and red polka dots with skirt suits in red, while the men will be in black slim cut single button suit with red trim detail on the white shirt collar. The engineering department on the other hand will be seen in smart casuals in signature polo t-shirts with a utility jacket.

Debojo Maharshi, CMO, SpiceJet on the occasion said, “It is all about the experience and everything that meets the eye while being on-board or on-ground influences the brand image. The new range of uniforms have been meticulously designed to amplify the brand values of SpiceJet while giving a more contemporary look in line with the global standards. Besides the aesthetic appeal, attention has been invested in ensuring high quality standards to ensure comfort for the users.”

The new dress code has been created by SHIFT who pioneers in creating and evolving a premium fashion and lifestyle business. Launched in Mumbai and promoted by the celebrated designer Nimish Shah, Shift has been associated with several industry awards including Vogue India Fashion Fund & Grazia International Next Glam Award this year. Since inception, SHIFT has received tremendous support from fashion critiques, editors and patronage of several celebrities like Sonam Kapoor, Deepika Padukone, Kalki Kochelin, and Freida Pinto among others who are often spotted wearing SHIFT. Current stockists include concept stores like Le Mill, Bombay Electric, Indelust, Ogaan and several other multi brand stores nationally.

About SpiceJet Ltd
SpiceJet is India’s favourite airline that has made flying more affordable for more Indians than ever before. SpiceJet operates 336 average daily flights to 45 destinations, including 39 domestic and 6 international ones. The airline connects its network with a fleet of 32 Boeing 737NG and 17 Bombardier Q-400s. The majority of the airline’s fleet offers SpiceMax, the most spacious economy class seating in India, as an additional fee option.

SpiceJet has achieved global recognition throughout 2016, some of the key accolades being ‘World Travel Leaders Award’ received by Ajay Singh at WTM London (Nov 2016), ‘Best Check- in Initiative’ award by Future Travel Experience global awards in Las Vegas (Sep 2016), Smart Check In Initiatives awarded at CIO 100 India Symposium & Awards in Pune (Sep 2016), ‘Best Employee Engagement’ amongst 104 corporate entries at the 4th DMA - Thomas Assesments National Award for Excellence in Talent Management in New Delhi (Aug 2016), Best Transportation brand as well as the Best Airline Brand in India for 2016 by Brand Trust Report (Apr 2016) and the four Best Domestic Airline Awards, one for each of the four regions of India by DDP TravTalk.

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