Monday, 6 March 2017

FEMALE MOTORISTS SPREAD THE MESSAGE OF WOMEN SAFETY AT “WOMEN’S RALLY TO THE VALLEY” – AN INITIATIVE BY AAMBY VALLEY CITY AND WESTERN INDIA AUTOMOBILE ASSOCIATION



~Close to 800- 1000 women participants and 240 cars zoom across Mumbai to Aamby Valley City spreading awareness on various social causes ~
Mumbai, 5th March, 2017: Women’s Day celebrations have kick started early this year! Marking the Women’s Day Celebrations, Aamby Valley City in association with Western India Automobile Association (WIAA) organized the “WOMEN’S RALLY TO THE VALLEY” – A car rally exclusively for women. This rally is one of the most talked about events in town and is supported by JK Tyres. The third edition of Women’s Rally to the Valley witnessed a massive participation of 800 - 1000 women and close to 240 cars that zoomed across the roads of Mumbai making their way to Aamby Valley. Amidst a lot of cheer from the crowd, cars displaying impactful social messages spreading awareness about Women’s Safety started from Hotel Sahara Star.

The rally was flagged off by Smt. Valsa Nair Singh, Principal Secretary, Tourism & Culture, Govt. of Maharashtra. The rally commenced from Hotel Sahara Star and passed through Worli Sea Face, Peddar Road, Chowpatty, Marine Drive, Churchgate and finally culminated at The Aamby Valley City near Lonavala.  The women drivers had a smooth ride as volunteers stationed at every point ensured the safety of all Women Riders. The traffic on roads was also excellently managed with the support of the traffic police officials.
Commenting on this occasion, Mr. Nitin Dossa, Executive Chairman, Western India Automobile Association (WIAA) said, “Since WIAA’s prime focus is creating awareness in society about road safety, we have now taken initiative to create awareness about women’s safety on roads, in public transport and in public places. The WIAA car rally supports the cause of women's safety since this is an issue which needs urgent attention due to the number of growing attacks on women in recent times. The aim is to help women voice their safety concerns to demand a safe city and create awareness amongst the people of the country to build a protective society for women. What better way to celebrate the spirit of a woman than Women’s Day!”
Commenting on this occasion, COL. SAJAL KUMAR SINHA (RETD.), Chief General Manager – HR, Golf & Administration, Aamby Valley City, said, “We salute the spirit of every woman who has always sacrificed her dreams for their commitments towards family and children. It is commendable that 1000 women participants were a part of such a campaign. Hotel Sahara Star and Aamby Valley City would like to thank WIAA and JK Tyres for putting up such a great show every year and spreading awareness about women’s safety. The WOMENS RALLY TO THE VALLEY inculcates the fun and adventure element keeping social message of women’s safety as the central theme. We appreciate the women participants who have come forward for such a noble cause. Last but not the least a big thank you to the traffic police department for ensuring a smooth ride.”

No comments:

Post a Comment