The Official Remix To be Launched Worldwide on UMG’s Global dance imprint PM:AM RECORDINGS
Mumbai, 2ND March 2017: Since the November 2016 release of Ananya Birla’s debut International single “Livin’ The Life” on Universal Music Group, the single has crossed 2.5 million audio streams while the music video has been viewed over 5 million times on VEVO/YouTube. The single also peaked at a high #11 on the Shazam Top 100 India songs chart which is a tough chart especially for a brand new artiste with an English song!
Riding high on this success story, the single is now officially remixed by world renowned Dutch DJ AFROJACK. The brilliant remix with Afrojack’s inimitable EDM stamp on it elevates the song further and takes it to a whole new level. To support the Remix, there will be a Music Video which will soon launch on Ananya’s VEVO channel.
The remixed single will be released Worldwide on 3rd March`17 on Universal Music Group’s dance imprint PM:AM Recordings - a global dance network supporting established labels Virgin EMI, Island, Polydor, Astralwerks, Casablanca, AfterCluv and more. Ananya is the first Indian artiste to be released on PM:AM Recordings which is home to some of the biggest dance records from artists including Tiesto, Alesso, Jonas Blue, Afrojack, SEEB, Sigma, Axwell / Ingrosso, Martin Solvieg to name a few.
Sharing her excitement on the release of the Official Remix, Ananya Birla says “Music has always been my magic. It’s an artist's dream to get their work remixed by Afrojack! I hope this track gets people on their feet, dancing! I want to convey a heartfelt message through an upbeat track. I am very grateful to PM:AM Recordings for having given me the opportunity. Devraj has been my mentor through it all and I would like to thank him and the entire UMI team. I want to continue to make and release music for as long as I possibly can. I hope my music can inspire people and touch their lives in a meaningful manner".
Afrojack added, “Music has the power to broaden horizons, I made this remix to try and show the potential of unexpected collaborations".
Devraj Sanyal Managing Director and CEO, Universal Music Group, South Asia stated, “We are thrilled to have Ananya as the first Indian artiste to get a worldwide release through PM:AM Recordings! It’s a huge moment and we are confident that this will open up doors for many more of our exciting new talent! To see the single being pushed in territories well beyond our shores is simply awesome. With this, we truly believe that Ananya is well on her way to achieve loads of success with her music and UMG will be right beside her mentoring and guiding her all through this very exciting journey!”
The Official AFROJACK Remix of “Livin’ The Life” will be released digitally worldwide on 3rd March`17 exclusively on PM:AM Recordings via the Universal Music Group.
About Ananya Birla:
An alumnus of the University of Oxford, at 17, Ananya founded Svatantra Microfinance Pvt. Ltd, which lends micro credit to rural entrepreneurs, predominantly women clients, through affordable and innovative financial and non-financial solutions. She followed up with Mpower, an initiative that aims to reach out to individuals with mental health disorders and their families by raising awareness, alleviating stigma, advocating prevention, fostering education, and providing world class holistic services. Most recently, Ananya launched a premium lifestyle platform,Curocarte, which uses e-commerce to curate authentic, unique and premium handmade products from all around the globe and uses design to contemporize products for the 21st century lifestyle.