Aditya Roy Kapoor has been signed as the new brand ambassador for Gio Eyewear. Comprising youthful designs and vibrant colours, the sunglasses are for all seasons and occasions. A new multimedia brand campaign will be unveiled for Gio Eyewear collection with the Bollywood star being the face of the brand. Gio collection reflects an eccentric à la mode fashion and will perfectly match your personality .Using a combination of high-performance sustainable materials these eyewear pieces are available in elegant shapes to give you an iconic look. Take your pick from oversized frames with a touch of 3D to the unusual squares and rectangular designs with wood and matte framing, cat-eyes, aviators and wayfarers.
An excited Aditya says, “I'm very sensitive to light and can't keep my eyes open in the sun without a pair of sunglasses. Gio sunglasses are perfect for Indian summers, look very stylish and their wide range is impressive. You'll certainly be spoilt for choice”.
Ujjval Saraf and Neha Saraf, Directors, Brandzstorm India Marketing Pvt. Ltd. says, “We are happy to have Aditya Roy Kapoor as our brand ambassador and are sure that the youngsters will connect with him. What better way than launching our new line during the scorching heat”. Neha Saraf adds, “Aditya fits perfectly into our brand space. He looks fab in every pair, and we had a tough time deciding which one complimented his persona better.“The frames, in contemporary style, come in an eye-catching yet pure scheme of colours like blue, navy , green, pink, brown, havana, yellow, white, orange, purple, gold, rose gold, wood, tortoise and shades of nude. The carefully thought-out design and impeccable manufacturing quality add to its aesthetic appeal.
Extremely feminine and imaginative for all the girls, the tortoise print is paired with swank, oversized round lenses as well as glossy and matte finishes. The collection exhibits a revival of timeless shapes that distinctly carry the brand's design and ethos. For the men, there are some quirky club-masters, vintage yet rugged, classic yet patterned or camouflaged soft lines on aviators and wayfarers featuring a strong trendsetting frame. The aviators also come in monochromes. You can now flaunt your summer, airport and travel look with a wide range of Gio sunglasses, which is out with an offbeat collection that has been handcrafted in Italy. The signature matte finish style with gradient blue and yellow tinted lens to flatter your skin makes the collection stand apart from the rest.