~ Inorbit’s Pink Power campaign wins the award for One Great Idea Conceptualized 2017-2018 and Inorbit mall, Malad wins award for best turnaround story in 2016-2017 ~
Mumbai, 15 May 2017: It is raining awards for Inorbit malls. At the recently concluded India Shopping Centre Forum 2017 in Mumbai, Inorbit mall emerged as a big winner. One of the pioneers in the mall business, Inorbit mall bagged two awards at the prestigious retail forum. Inorbit’s Pink Power campaign – an initiative to empower women was awarded as One Great Idea Conceptualized for 2017-2018. Inorbit mall, Malad won for The Best Turnaround Story in 2016-2017.
Commenting on the accolade, Mr. Rajneesh Mahajan, CEO, Inorbit malls said, “It is a proud moment for the entire team of Inorbit mall to receive recognition at the India Shopping Centre Forum. Inorbit always believes in giving every shopper the best shopping experience. It is great that not only our services but also our campaigns like Pink Power have garnered a lot of recognition. We hope to grow with love and support of our consumers.”
Inorbit malls Pink Power campaign, has been recognized at several other platforms like EFFIEs, ABBYs(Goa Fest) and DMA Asia Awards in the past. Inorbit’s Pink Power campaign is an initiative to help women realize their business dreams by offering them a free retail space for a period of 9 months. Since inception of the campaign in the year 2015, Pink Power has fetched remarkable response from women across Mumbai, Navi Mumbai, Bangalore, Hyderabad and Vadodara.
Inorbit mall, Malad also won an award for The Best Turnaround Story for 2016-2017. The Malad mall has come a long way and through its 13 year old journey it has grown leaps and bounds. The mall has witnessed many changes over a decade, but the year 2016 the mall experienced an unprecedented facelift. The mall rezoned its ground floor to welcome new tenant mix. 14 fresh brands, a swanky looking façade, a complete new circulation for ease of connectivity from parking to food court and the launch of fashion anchor H&M are sure to wow every shopper.