Saturday, 10 June 2017

Mumbai gets its first and one-of-its kind exquisite ‘S Lounge’

Mercedes-Benz ups its luxury quotient in the Financial Capital; inaugurates a refurbished 3S luxury car destination, the largest in Mumbai

·         Mumbai gets a renovated world-class 3S luxury car showroom, that represents the theme of modern luxury
·         Facility has been designed using modern interior architecture concepts, which creates a new benchmark in modern luxury
·         Mumbai continues to remain a key market for Mercedes-Benz, contributing approximately 20% to national sales
·         It is the 5th outlet in Mumbai by Shaman Wheels and the 11th for Mercedes-Benz in the bustling city
·         Shaman Wheels boasts of showcasing the entire range of Mercedes-Benz cars with eight car display and an exclusive car delivery lounge
·         The total spread of the 3S facility is a lavish 44,000 square feet and hosts 49 bays including supporting bays for service and repair
·         The showroom boasts of the largest front façade for a Mercedes-Benz dealership in Mumbai, spreading close to 200 feet   
·         Over 200 professionally trained staff will ensure the renowned Mercedes-Benz brand experience and a hassle free vehicle ownership experience
·         Mercedes-Benz has the most comprehensive network presence amidst luxury car makers comprising 86 outlets across 41 cities

Mumbai: India’s largest luxury car maker, Mercedes-Benz today further strengthened its footprint in the financial capital, by inaugurating its revamped world-class 3S dealership. Shaman Wheels’ latest luxury car destination is located in the heart of the city at Kalina, Santa Cruz, which is conveniently connected to all parts of Mumbai. The planned location will majorly cater to localities in Santa Cruz, BKC, Kurla, Chembur and Ghatkopar. The luxurious 3S dealership was inaugurated by Roland Folger, Managing Director & CEO, Mercedes-Benz India and Amar Sheth, Managing Director, Shaman Wheels Pvt. Ltd.

Speaking at the inauguration, Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “Mumbai remains an important market for Mercedes-Benz contributing nearly 20% to our overall sales annually. With this entirely refurbished 3S luxury car dealership, we aim to cater to the incessantly burgeoning luxury car market in the city. This is Mercedes-Benz’s eleventh outlet in Mumbai and we are glad to present yet another luxury destination for our patrons in this key market. We are confident that our ever-growing customer base will now enjoy a hassle free ownership experience synonymous with the Three Pointed Star, in close proximity; be it in South Mumbai or the central and western suburbs.
Mr. Folger further elaborated, “With our philosophy of providing the ‘Best Customer Experience’for 2017, we are confident that together with our long-standing partner Shaman Wheels, we will continue creating unsurpassable luxury car ownership experience for our discerning patrons. Mercedes-Benz has always believed in the growth story of India and the company has been adding value to the narrative of strengthening the brand presence across the country. Its strategic initiatives like this in network expansion, which enhances our growth story even deeper in the market and wins customer trust.
Shaman Wheels, Kalina is spread over 44,000 sq. ft. area and built with an investment of INR 6 Crore. This location of Shaman Wheels in the heart of the city at Kalina, has great access to all parts of Mumbai and promises to be a one-stop luxury destination for luxury automobile enthusiasts. There will be a total of over 200 professionals to ensure a hassle free brand experience. The showroom is located at CST road, Kalina, Santa Cruz (East) in Mumbai.

Mr. Amar Sheth, Managing Director, Shaman Wheels commented, “Shaman Wheels has been associated with Mercedes-Benz for the last 8 years and we are extremely pleased to continue this strong relationship. We now have a state-of-the-art 3S outlet, which is the largest in Mumbai and incorporates the latest elements of modern interior architecture that reflects modern luxury. The strategic location of Shaman Wheels will not only cater to the premium clientele in the Central Mumbai, but also provide easy accessibility for the customers from south Mumbai and the western suburbs. The convenient location backed by top-notch infrastructure will make the experience of buying a Mercedes-Benz from this facility a memorable one for the Mumbaikars. The luxury car segment growth in Mumbai is on an upswing, and patrons have shown keen interest for a Mercedes-Benz. With this new facility we are confident of creating an unforgettable luxury experience for our ever growing customer base in Mumbai.”

Mercedes-Benz has the most widespread network for any luxury car maker in India with 86 outlets across 41 cities. Our customer-centric approach has made sure that we reach out to our base in the most defined manner, bringing them closer to our luxurious brand.

Exquisite interior architecture imbibing modern luxury:
Shaman Wheels’ new 3S facility in Mumbai emphasizes on modern interior architecture that reflects modern luxury and creates a new benchmark in retail luxury quotient. The shell of the new dealership is designed as a monolith with the ceiling as sculpted surface. The lighting inside the dealership accentuates the fascinating range of Mercedes-Benz that creates an aura around the vehicles. The façade is made larger with the help of an opaque lacquered glass which not only adds sophistication to the external appearance of the showroom, but also gives access to diffused natural light.
Shaman Wheels’ dedicated new car delivery area has been created with semi-transparent thread curtains and a fabric light to impart a superlative premium experience adding to the exclusive experience for the patrons while taking a new car delivery. In addition, the service reception has been designed as a large open lounge with café tables and a Barista to make it more plush and interactive.

Mumbai’s first S Lounge:
Shaman Wheels is the first dealership of Mercedes-Benz in Mumbai to boast of the exclusive ‘S Lounge’ created for the customers of the high-end Mercedes-Maybach and the S-Class luxury sedans. Adorned with wooden floor, highly exclusive carpets, imported furniture, the ‘S Lounge’ boasts of a complete luxury atmosphere and exudes modern luxury to the core. With segmented wall panels having integrated elements, latest accessories display and audiovisual display built into the wall panels unit, the ‘S Lounge’ is the most distinctive arena of the new dealership. The S Lounge is also lit by mood lighting that provides an unparalleled personalized experience for patrons, akin to the ambient lighting experienced in the S-Class luxury sedan. The high-end Mercedes-Maybach and the flagship S-Class luxury sedans will be exclusively displayed at the S Lounge.
Media Contact: Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | |+91 98508 36477
Vignesh Shankar | | +91 7774036269

About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises.
The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 41 Indian cities through 89 outlets. Through the exclusive AMG Performance Centres located in 5 metros including Delhi, Mumbai, Hyderabad, Bangalore and Pune; the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.

Mercedes-Benz India’s flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims to completely redefine the after-sales experience by digitalizing service process and create unparalleled benchmark in the luxury car service domain. The launch of ‘Mercedes-Benz Approved Tyres’ in February 2017, is also integral to the ‘My Mercedes, My Service’ campaign. ‘My Mercedes, My Service’ aims at enhancing the customer’s ownership experience manifold, thus making after-sales experience as the new differentiator in the luxury car segment.

Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD GLC was the 9th product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG S 63 Coupe, AMG S 63 Sedan, AMG GLA 45, AMG GLE 43 Coupe, AMG GT S sports car, AMG SLC 43 and AMG C 43.
The long wheel base version of the new E-Class is Made in India, for India, the first new generation car to be locally produced since market launch. India is the first country to get an RHD version of the LWB E-Class in the world.

Mercedes-Benz India registered annual sale of 13,231 units in the January–December 2016 period facing multiple market challenges. In 2017, ‘One Team, One Goal’ will be Mercedes-Benz’s philosophy, towards achieving best customer experience. The company will have fascinating product introductions, innovative luxury retail experience, value driven finance programmes and

innovative after-sales service experiences. With ‘One Team, One Goal’ philosophy, Mercedes-Benz India will continue the ‘winning’ momentum it has created for itself in the diverse Indian market.

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