The acclaimed actor joins hands with P&G Shiksha to make a difference to lives of underprivileged children in Mumbai
Over the past decade, P&G Shiksha has built and supported more than 1000 schools across India and will impact the lives of over 10,00,000 children across the country
In Maharashtra itself, P&G Shiksha has built and supported about 45 schools and impacted the lives of more than 19,765 children
P&G Shiksha continues to make critical infrastructure and learning interventions by equipping schools with the necessary amenities thereby significantly reducing the school dropout rate and improving the overall literacy rate in each state
June 30, 2017, Mumbai: Having built and supported over 1,000 schools till date that will impact the lives of over 10,00,000 underprivileged children, P&G’s flagship Corporate Social Responsibility program P&G Shiksha continues to march forward with the motto ‘Padhega India, Badhega India’. Now in its 13th year, P&G Shiksha continues to make critical infrastructure and learning interventions by building and supporting schools across the country thereby providing underprivileged children with access to education.
Taking the programme ahead this year, P&G Shiksha culminated ‘Shiksha Superheroes’ a campaign to acknowledge consumers, the real-life superheroes who make a simple brand choice of buying P&G products and contribute to this noble cause impacting the lives of thousands of underprivileged children. Joining the movement this year, multi-talented star Tiger Shroff donned the avatar of ‘Shiksha Superhero’ for the students of a P&G Shiksha School. Tiger emphasized on the importance of education in the lives of children. He encouraged the people of India and Mumbai to be Shiksha Superheroes by simply choosing P&G Products and contributing to the education of underprivileged children. During the event, he also shared his school memories with the enthusiastic children of a P&G Shiksha School and urged them to engage themselves in every activity in school – be it sports, dancing, dramatics and so on. Tiger, who is not only an actor, but is excellently skilled in martial arts, gymnastics and dance, emphasized on the importance of extra-curricular activities for their holistic development. It was wonderful to see the excitement in the little kids as they danced along with him to the music from his upcoming film. He also taught the students a few interesting self-defense techniques and was impressed with the confidence and intelligence showcased by them.
Speaking on the occasion, Shiksha Superhero Tiger Shroff remarked, “This is the first time that I have associated with P&G Shiksha and I am delighted to witness the difference that this movement has made by building and supporting more than one thousand schools that will impact the lives of more than one million children across India. It felt amazing to interact with these young kids who have a bright future ahead of them. I relate this with my own experience in school, where I participated actively in dancing and various sports activities. Extra-curricular activities and academics go hand in hand and these students must use every opportunity they get to refine their talent and never give up.”
He further added, “I realized today that it is very easy to be a Shiksha Superhero in real life; a simple act on your part can improve the lives of underprivileged children and make a big difference to their future. Everyone can become a real-life Superhero, all you have to do is choose P&G products and become part of the P&G Shiksha movement that will enable you to contribute towards education of underprivileged children. Like me, I want to encourage the people of India to be ‘Shiksha Superheroes’ by making this simple brand choice. It is an ordinary act and a very small contribution from our end but has a large impact on the lives of these children.”
This year, one of the key infrastructure interventions was undertaken in a P&G Shiksha School, Mumbai. The school is located close to a dump yard on marshy land which made the foundation of the school building incredibly weak. The school building base began sinking, making it extremely unsafe. P&G Shiksha with the help of its NGO partner RTI brought in highly qualified engineers to design and rebuild the entire school building adding 10 classrooms and a toilet block. Amazingly, the rebuilding was carried out without compromising on the students’ current school year. Additionally, they also built a science and computer laboratory, both of which continue to contribute massively to the development of the students.
Tiger Shroff was impressed to see the difference P&G Shiksha has made via infrastructure interventions in many schools. With the help of its NGO Round Table India (RTI), this campaign has been instrumental in changing the lives of many underprivileged students by supporting 45 schools in Maharashtra itself that has impacted the lives of more than 19,000 children. With the objective to holistically improve the lives of underprivileged children, P&G Shiksha is working extensively to provide necessary amenities from building classrooms to building toilets, providing clean drinking water to setting up drinking water stations and playgrounds across India including Maharashtra.
P&G Shiksha has over the years received generous support from many thought leaders and celebrities such as Anil Kapoor, Rahul Dravid, Shane Watson, Irrfan Khan, Arjun Kapoor, Kareena Kapoor, Saif Ali Khan, Anupam Kher, Dr. Kiran Bedi, Anil Kumble, Rani Mukherjee, John Abraham, Abhay Deol, Farah Khan, Arbaaz Khan, Sameera Reddy, Huma Qureshi, Sushmita Sen, Sharmila Tagore, Konkona Sen, Neha Dhupia, Soha Ali Khan, Lara Dutta, Preity Zinta, Jacqueline Fernandez, Jatin Das, Shaan, Chitrangada Singh, Soha Ali Khan, Aditi Rao Hydari, Ajinkya Rahane, Priya Anand, V.V.S. Laxman, Nawazuddin Siddiqui and many more.
P&G Shiksha also allows consumers to share in their support and thereby become a Shiksha Superhero. This can easily be done by buying any P&G Product such as Tide, Ariel, Whisper, Pampers, Olay, Head & Shoulders, Pantene, Vicks, Gillette, Oral-B & AmbiPur and part of the proceeds will go towards building and supporting schools. Embodying the motto of ‘Padhega India, Badhega India’ - P&G Shiksha believes that the bright minds of today lead to a brighter tomorrow.