Mumbai, 20TH August 2017: India Licensing Expo (ILE), India's first and most influential business-to-business brand licensing show was concluded successfully on August 21st at Sahara Star, Mumbai in presence of many eminent leaders and celebrities. Brainchild of License India, Indian Licensing Expo witnessed participation from over 100+ global and domestic brands for retail industry along with more than 5,000 national/international delegates
With an aim to increase awareness and support the growth of licensing in the country, the expo was graced by presence of many eminent personalities like Taapsee Pannu (Indian Actor), Aahana Kumra (Indian Actor, recently seen in Lipstick Under My Burkah), Sanjeev Kapoor (most renown Chef of the country), Maura Regan (LIMA), Dan Frugtniet (Viacom 18), Nihar Lakhia (FIEO) and Usha Laxman.
"We are really proud that we were able to put up a great show which not just brought together the brightest leaders in business, apparel, cinema, music, sports and character licensing under one roof but also brought together numerous brand opportunities, direct pool of brand owners & decision makers, elaborate knowledge forums, exclusive licensing recognitions, fun character parade, preview rooms for brands for exclusive showcase for retailers to grasp the property better, and much more. In scenario when India is a brand-hungry market, we see a natural inclination towards licensing as an effective retail strategy. We have been successful in bringing India Licensing Expo as a dedicated hub where the industry unifies to shop brands for business across all industries. Brand licensing has been well accepted as a retail strategy in India, and through ILE 2017, we brought the global understanding to Indian landscape and plan to do such Show’s more often," said Mr. Gaurav Marya, Chairman, License India.
Viacom 18, Marie Claire, Universal Music, Mondo TV, JCB, KKCL, WWE , Polaroid, NBA, Sesame Street, Authentic Brands Group, Green Gold Animation, were a few amongst list of top brands participating at the first ever licensing show that was held in the country. Conceptualized by exclusive licensing media company, License India and supported by global licensing body, Licensing Industry Merchandisers' Association (LIMA), Indo-French Chamber of Commerce and Industry (IFCCI) and Sports Goods Foundation of India. The show sponsors were Viacom 18, KKCL , Orion Installations, Dream Theatre and Bradford License India. Ernst & Young were process tabulation partners for India Licensing Awards, concurrent event of ILE 2017.
India Licensing Show kick started with a unique Character Parade including more than 15 global cartoon characters followed by combination of 2 day Master Class, 1 day Conference, Exhibition and Awards. ILE profiled a unique opportunity to know it all in just two days, covering every aspect of licensing model and its usage in your business at strategic and retail level. ILE offered an exhaustive licensing ecosystem by inviting over 10,000 business visitors over the show and visits from retailers / manufacturers from all sectors – apparel, footwear, jewelry, bags, small leather goods, eyewear, accessories, travel gear & luggage, electronics, back to school range, mobile phones & accessories, Bluetooth devises, audio, IT products & accessories, personal care, skin care, cosmetics, fragrances, hair grooming, publishing, new media & apps, games & toys, home linen & furnishings, and much more.
With announcements from various International brands entering the Indian Market at the Expo platform, ILE also witnessed launch of 'Common Woman' by Rimanika Laxman inspired by her granddaughter of Lt. R.K Laxman’s -‘Common Man’, who was empathetic, observant and vulnerable in special presence of Taapsee Pannu, at the press conference organized by India Licensing
The Exposition displayed all kind of licensing opportunities for manufacturers & retailers across products, such as in characters, Chhota Bheem, Peppa Pig, PJ Masks, Dora, Popeye, Motu Patlu, Toki Doki, Jungle Book, Ben 10, Power Puff Girls, Mighty Raju, Sponge Bob, Jumanji movie, Emoji Movie, Sesame Street, and much more. In corporate brands, the galore offered brands like Juicy Couture, Aeropostale, Spyder, Misook, Airwalk, Lamborghini, Compaq, JCB, Fashion TV, University of Oxford, Marie Claire, Absorba, Shell, Pepsi, Mountain Dew, Route 66, Polaroid, Femina Flaunt, Kuber, Mechanix, and much more. Music & Art brands like Universal Music with wide pool of top artists, MTV, Billboard, Michael Jackson, Marilyn Monroe, Elvis Presley, Romero Britto and much more; and sports properties such as NBA, Delhi Daredevils, Extreme Sports, VOIT, Mancity FC, FC Barcelona, Roland & Garros, Cycle Polo Federation of India, Maui & Sons, Muhammad Ali, Shaq and much more.
The show proffered two forums, a Master Class and a Conference. The 2 days certification master class began a day prior of the show on 19thAugust and ended on 20th August. The master class was a comprehensive circle of the licensing model and was conducted by Mr. Chris Evans, Managing Director, University of Oxford, and Mr. Pete Canalichio, Managing Partner, Licensing Brands Inc. Further, the second day was replete with a power packed agenda of remarkable leaders on panels like Dan Frugtniet, VP – Licensing & Business Development, Nickelodeon Viacom Consumer Products, Maura Regan- Executive Vice President, LIMA, Jiggy George- Founder & CEO, Dream Theatre and head of LIMA India, Samir Jain-Executive Director and COO at Green Gold Animation Pvt Ltd, Shivram Saran-AVP & Head - Consumer products, JCB, Anurag Sachdeva- Director (India & South East Asia), Rovio
7. Juan de Lascurain, Chief Dreamer, Dream Big World, Chris Evans-MD, University of Oxford, Yannick Colaco, Managing Director at NBA India, Jason Sutton, Director – Licensing, Polaroid, Ishmeet Singh, Country Manager, Mattel Toys (India) Pvt. Ltd, Ritu Marya, Editor-in-chief, Entrepreneur India, Manish Mandhana, CEO, The Mandhana Retail Ventures Ltd. and many more.
In words of Mr. Jiggy George, Head of LIMA India and Founder of Dream Theatre, “The timing was just right for a Licensing Expo in India to bring the fraternity together but what’s more, to educate and sensitize potential partners on the benefits of this wonderful business. The show was extremely successful and had all the ingredients to be beneficial to attendees and I am sure will grow in size and stature over the years.”
ILE 2017 ‘exclusively’ also hosted India’s foremost licensing recognition platform, India Licensing Awards 2017 partnered with Marie Claire. Celebrating the best in Indian Licensing Industry, the whole fraternity came together to celebrate excellence and to raise a toast to outstanding achievements in the industry so far.– Licensor Of The Year (Entertainment, Celebrity, Sports, Corporate, Bollywood, Art, Character, Music), Licensee Of The Year (Apparel, Fashion Accessories, Toys & Games, Gifts & Novelties, Back To School, Electronics, Retail Innovation & Business Concept, Home Décor, FMCG, New Media & Publishing), along with Special Categories like IP Firm Of The Year and Licensing Agent Of The Year.
In words of Ms. Chitra S. Johri, Director, Bradford license India, “Though at a nascent stage, the Indian licensing industry holds massive growth potential. ILE2017on the same lines offered a platform for the Indian licensing fraternity to come together for the first time, brainstorm and address the challenges in a cumulative manner. I am delighted to see the real change coming already in the country, where all of industry colleagues confirmed to come together to stir licensing into Indian retail. This was a bigger movement in our domain of licensing, benefitting each product category in actual sense. Bradford is a proud partner of this show, and we represented all our brands for licensing”
ABOUT THE ORGANIZERS - LICENSE INDIA
License India, an exclusive brand licensing vertical of Franchise India Group, is India’s first licensing media services company formed with the objective to increase awareness and support the growth of licensing in the country. Being the knowledge centre, the vertical comprises of licensing editorial initiatives in the publications like The Retailer and The Entrepreneur, along with the portal www.licenseindia.com, and business-to business licensing shows encapsulating conferences, workshops, expositions, and awards, under Brand Licensing India, and India Licensing Expo. License India excels in the licensing space with its strategic and knowledge based verticals. For more information log on to www.licenseindia.com
Founded in 1985, LIMA (Licensing Industry Merchandisers' Association) is a conglomerate of over 1000 companies and individuals, engaged in the worldwide marketing of licensed properties, both as agents and as property owners, with an aim to foster the growth and expansion of licensing at the global scale. For more information log on to www.licensing.org