~The Swedish car company also announces the regional launch of all-new V90 Cross Country~
Lucknow, : Staying true to its commitment towards the India market, Volvo Cars, the Swedish luxury car company, has opened a new dealership, Speed Volvo, in Lucknow today. This is the fourth dealership that has come up this year, making it the 20th showroom overall for the brand. Volvo Cars intends to finish the current calendar year with more such openings. Lucknow, the capital city of Uttar Pradesh, is a critical market for the company and they plan to reach out and serve to the potential customers in this new territory. The showroom was inaugurated by Mr. Tom von Bonsdorff, Managing Director, Volvo Auto India.
Speed Volvo is a modern 4S dealership with showroom and workshop located in the heart of automotive hub on Faizabad road. The 6000 sq ft showroom exudes Volvo’s retail philosophy of cool outside - Warm Inside design and the fully operational 8000 sq ft state-of-the-art service facility on the same road will cater to the increasing demand of the high-end luxury cars across the region. Volvo Cars’ association with the Speed Volvo marks the beginning of a cohesive effort in Uttar Pradesh to expand the brand’s presence and achieve the mid-term target of 10 percent segment share by 2020. Volvo Cars believes in providing best-in-class experience to its esteemed customers and the company ensures a top-notch customer experience by giving utmost priority to special training of the dealership staff.
Announcing the opening of the showroom in the city, Tom von Bonsdorff, Managing Director, Volvo Auto India said, “We look at Lucknow as one of the major business centres in Uttar Pradesh and our dealership here will cater to the growing affluent and discerning class. With the right partner in Lucknow, we are all set to provide modern Scandinavian products that exuberate luxury, technology, comfort and Volvo’s legendary safety. Apart from this we are committed to best-in-class services for our customers here.”
The occasion also witnessed the regional launch of V90 Cross Country. Speaking further about the car, Tom said, “Volvo V90 Cross Country is an embodiment of a perfect ‘Get Away’. The car has remarkable off-roading performance, on-road comfort, safety and luxury. It is designed for Indian road conditions and is in sync with the new-age luxury customer’s lifestyle of seeking a weekend escape. We have a good equity for our brand in this part of India and we are confident that our new partners Speed Volvo will help us leverage the brand’s potential in the luxury car segment.”
Vidit Narain, Dealer Principal, Speed Volvo said, “We are delighted to associate with the brand that is known for its world-class safety, distinguished Scandinavian luxury and humane technology. We aim to sell the entire range of Volvo Cars from this dealership and service our customers in a way that befits the brand’s reputation. The team is now geared up and we are confident towards contributing to the success of Volvo Cars in India.”
Volvo Auto India
Swedish luxury car company Volvo Auto India (VAI) established its presence in India in 2007 and has since then, worked intensively to market the Swedish brand in this country. Volvo Cars currently markets products through its dealerships in South Delhi, West Delhi, Gurgaon, Ahmedabad, Surat, Mumbai, Chandigarh, Coimbatore, Hyderabad, Chennai, Bangalore, Kochi, Vishakhapatnam, Kolkata, Vijayawada, Jaipur, Pune and Lucknow. The brand is expanding soon to Ludhiana and Calicut.
The company sells ten luxury models
Volvo S60 – A sporty sedan
Volvo S60 Cross Country – All road. All weather sedan
Volvo S60 Polestar – A performance sedan
Volvo V40 Cross Country – The adventurous cross country
Volvo XC60 – A technologically advanced luxury SUV, apt for Indian roads
Volvo XC90 – The most awarded 7-Seater Luxury SUV
Volvo XC90 Excellence- India’s first plug-in hybrid SUV
Volvo S90- The premium luxury sedan
Volvo V90 Cross Country – The Get Away Cross Country
Volvo’s Brand Philosophy
‘Designed Around You’ is the brands translation of going an extra mile to understand customers better. This human-centric approach enables Volvo Cars to know the pulse of the customers and gauge what they desire in a product. With this thought, the brand places the customer at the heart of its design. Every Volvo car boasts of cutting-edge technology with engineering that is executed around human values.
For more on Volvo Cars, please visit - www.volvocars.in