Mumbai, 7th September 2017: RichFeel, the pioneer of trichology in India providing expertise in hair and personal care has unveiled renowned Bollywood actress Malaika Arora as the face of the brand and introduced Europe’s most advanced laser hair reduction technology called Ice Cube 2.0. A revolutionary Cool Brush Hair Reduction Treatment that cools the skin while it makes it silky.
This prestigious launch event was held on 7th September 2017 at Taj Lands End, Mumbai in presence of Malaika Arora along with Dr. Apoorva Shah, Founder, RichFeel & Dr. Sonal Shah, Co-founder, RichFeel respectively.
Speaking about the development, Dr. Apoorva Shah, Founder, RichFeel said, "We timed the launch of this breakthrough service of RifchFeel with beginning our association with Malaika Arora. This is a moment of immense pride for us as we believe that the legacy of RichFeel is crowned by getting her on board. Malaika Arora will be the national brand ambassador for all RichFeel products and services.”
“Malaika Arora shares the missionary zeal and a true portrayal of our vision of being sprightly and successful. Our association is the right fit with many common factors and I am sure this alliance will emphasize RichFeel as the best choice for our patrons.” He said.
“There is a great sense of excitement in the company, combining our powerful skill and knowledge with Malaika’s glamour and allure.” Said, Dr. Sonal Shah, Co-founder, RichFeel.
Speaking on the association, Actress Malaika Arora said, “I’m clear I will only be associated with the brands that meet my standards of excellence. RichFeel is definitely the brand of my choice. They know hair better than anyone I have spoken to either in India or abroad. Their product quality is something I would be proud to be associated with. Their mission of beauty through healthy hair is very relevant to the young country we are. I am working closely with them on my ideas too. After all, who knows hair better than RichFeel?”
For over 30 years, Richfeel have been bringing the most advance hair solutions to India. It is common knowledge that when it comes to hair the first thought that comes to mind is Richfeel. From their research labs in Italy and Switzerland, RichFeel have been reforming continuously. The benefit of these advancements has been enjoyed by celebrities and other patrons in countless cities across the length and breadth of India. RichFeel has created beautiful hair for beautiful people. Closely associated with the Femina Miss India contests, RichFeel has transformed some of India’s most breathtaking women such as Celina Jaitley. While Richfeel is associated with hair health and abundance, this new product is in the area of hair reduction.
“We deal with hair solutions in all forms. Our job is to make anything to do with hair better and more comfortable. RichFeel is happy to provide the most comfortable way to remove body hair in the fewest sessions with the best results to its patrons through Richfeel’s Ice Cube 2.0 is the only product of its kind in India” Said, Dr. Apoorva Shah.