Kolkata, India — The Penang Convention & Exhibition Bureau (PCEB) is proud to
introduce the first ever Penang Sales Mission to India with the objective of promoting
Penang as the preferred and ideal destination for corporate and association
meetings, incentives and leisure travel.
The 4-city Sales Mission kicked off from Kolkatta to Delhi, then Mumbai & Bengaluru.
The mission led by Ashwin Gunasekeran, Chief Executive Officer of PCEB, the mission is supported by a Penang delegation of 17 partners, including the state bureau for
leisure travel – Penang Global Tourism, hotels, destination management companies,
event experts and PCEB’s official airline partner, Malaysia Airlines.
Penang is world-class travel destination, one that is famed for its unique offerings of
an modern international island city, a UNESCO World Heritage Site, lush rainforests,
beautiful hill station, shopping galore and fabulous food. Additionally, this Northern
Malaysian state is also a rising Business Events destination. Currently, Penang is the
top ranked second-tier destination in Malaysia in the ICCA (International Congress
and Convention Association).
In 2016, Penang recorded 1251 events with an estimated economic impact of USD
200 million. From January to September 2017, we hosted 1731 events with an
estimated economic impact of USD 230 million. This translates to a 27.7% increase
in the number of events and 7% increase for the estimated economic impact.
“India is one of the top five markets for Business Events in Penang, and over the
past year, we have received encouraging interest from event planners and
conference organisers,” says Ashwin Gunasekeran, the Chief Executive Officer of
“This mission is joined by some of Penang’s finest offerings in the hospitality, travel
and events sectors, and will showcase the best of what Penang can offer to the
Indian market,” he added.
Ashwin Gunasekeran, the Chief Executive Officer of PCEB boasted that the youth from India loves to explore Penang especially for street food & heritage architecture.