MUMBAI, MARCH 06, 2018: JSW Group has unveiled an impressive installation of elephant sculpture atJindal Mansion on Pedder Road in Mumbai. The installation is part of the 101 gorgeous elephant sculptures by leading artists and designers including LN Tallur, Princess Pea, Christian Louboutin, Sabyasachi Mukherjee and Masaba Gupta that have been set up for public display as part of the Elephant Parade India. Jindal Mansion is a heritage building embedded in the warp and weft of Mumbai. Over the last few years, it has also become a live canvas to various art initiatives to encourage passers-by to stop, admire and think about Art and Beauty. The idea is to make public art accessible so that there is more dialogue around it. The installation is also a precursor to JSW’s annual Earth Care Awards, currently in its seventh edition. The JSW Earth Care Awards have created a platform for recognising climate change mitigation champions, and showcase their path breaking work.
Commenting on the Elephant Sculpture installed at Jindal Mansion, Mrs Sangita Jindal, Chairperson - JSW Foundation said, "As a patron of art, I strongly believe that art and culture contribute towards the growth of society and creates positive ripples of conversation for our future generations. It is important that Art is inclusive and should be experienced by a wide array of audiences. I am pleased to bring The Elephant Parade to Jindal Mansion and contribute towards creating awareness around #HelpTheHaathi."
The official inauguration of the parade was done in Mumbai at the Gateway of India in the august presence ofShri Devendra Fadnavis, Hon'ble Chief Minister of Maharashtra, Shri Sudhir Mungantiwar, Hon'ble Minister of Finance, Planning and Forests and Smt. Poonam Mahajan, Hon'ble Member of Parliament (Lok Sabha) and Parade Ambassador. The Elephant sculptures have been displayed in herds at prominent Mumbai locations to be photographed, hugged and kissed by an admiring public as part of what has become recognised as the world's biggest public art event. Each elephant is on sale to raise funds for their endangered wild cousins and forest homes. Created as part of the 2017 UK India Year of Culture, Elephant Parade India is organised by Elephant Family in association with Good Earth. After the public display, these Elephant Sculptures will be sold in an auction to raise funds for Asian elephant corridors and projects to address human-elephant-conflict throughout India.