Friday, 8 November 2019

ROLLS-ROYCE COMPLETES BLACK BADGE FAMILY WITH CULLINAN

In 2016, Rolls-Royce Motor Cars introduced Black Badge, the bolder, darker and more dynamic alter-ego of the pinnacle super-luxury marque for men and women who take risks, break rules and build success on their own terms.

The Black Badge range was launched with Ghost and Wraith, and expanded to Dawn in 2017.

Now, a new member completes the Black Badge family.



Black Badge Cullinan is unveiled today, a dark behemoth born in the darkness, attuned to the preference sets of a younger, more adventurous patron of luxury. At a glance, highlights of the new car include
·        Black Badge Cullinan-specific design cues – darkened rear trim, polished contrast Pantheon grille vanes
·        Bespoke 22-inch Black Badge Cullinan wheels
·        Key elements darkened to black: SoE, Pantheon grille and R-R logos
·        New colour introduced: Forge Yellow
·        Naked-weave ‘Technical Carbon’ veneer
·        Dynamic enhancements: +29bhp, +50Nm, 0-100km/h timing improved by 0.1sec
·        Revised all-round air-suspension for firmer driving dynamics
·        Revised throttle, gearbox and brake mapping for enhanced driving experience
·        Shooting Star Headliner on Black Badge Cullinan
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said:
“Black Badge reflects the desires of a distinct group of Rolls-Royce clients: men and women who take risks, break rules and build success on their own terms. Indeed, before we launched Black Badge in 2016 the idea of creating a product that would satisfy this subversive cohort – that is highly dynamic and wilfully rebellious in aesthetic – caused a great deal of internal debate. However, once the marque’s designers, engineers and craftspeople began pursuing this dramatic alter ego, it became clear that these motor cars could not only exist comfortably beneath this revered and historic brand but they would define a new space within the super-luxury market. In this spirit, the time has come for Rolls-Royce’s boldest and darkest expression of Black Badge yet. The King of the Night, Black Badge Cullinan.”

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