Friday, 14 June 2019

Piaggio forays into the mid-body segment of 3-wheelers; launches the new Ape’ City+


New Ape’ City+ is equipped with India’s 1st 230cc engine with 3 valve technology in the AF category & trusted 436 cc Engine in the Diesel category with unmatched mileage

Mumbai, 14th June, 2019: Piaggio Vehicles Pvt Ltd (PVPL), a 100 % subsidiary of the Italian Piaggio Group (European leader of the 2Wh sector) and India’s leading manufacturer of small commercial vehicles today launched the new Ape’ City+ and marked its  entry into the mid-body segment of 3 wheelers. The newly launched Ape’ City+ has India’s first 230 cc engine with 3 valve technology in the AF category. This product is an all-new ground up platform jointly developed by Piaggio’s product development teams from Italy and India.  Ape’ City+ will be available in 4 fuel variants- LPG, CNG, Petrol and Diesel.
The new Ape’ City+ combines international style with enhanced features for better performance. It caters to the urban and suburban needs by providing features that sets it apart from any other offering in the 3Wh mid-body segment. The Ape’ City+ includes various new improved features like best in class Mileage, Highest Power & torque In its class, increased headroom, best-in-class legroom, extra luggage space, higher ground clearance, stepless entry making it ideally suitable for multi-modal passenger transport in the evolving urban space. Ape’ City+ will be available in three distinctive colours basis the market requirements. Ape’ City+ customers will be given warranty of 36 month/ 1 lac kms. (whichever is earlier) for the CNG/LPG & Petrol variants along with the Super saver scheme which makes it the most attractive value creator in its space. Under the Super saver scheme customers get the benefit of 5 scheduled services free of cost with no charges for general maintenance, parts, and labour in the 1st year. The Ape’ City+ Diesel variant comes with a 42  months/ 1.2 lac kms super warranty (whichever is earlier).

Ape’ City+ promises unmatched mileage for greater earnings and better performance. The 3-valve technology engine in the AF category provides best-in-class power which helps in providing better pickup. The torque provided by the powerful engine helps in driving effortlessly on steep roads and flyovers. 

Speaking on the occasion, Mr. Diego Graffi, MD & CEO of Piaggio Vehicles Pvt. Ltd. said, “The last mile passenger transport dynamics in changing rapidly as cities are expanding into suburbs. There is a requirement of a versatile commercial people carrier which can cater to both in-city and outskirt applications. Keeping this in mind we have developed the new Ape’ City+ which is suitable for both city as well as outskirts and it will definitely address the gap which is there in the last mile connectivity. It has been designed in such a way that it will give our customers assured superior performance. It is a revolution in the 3-wheeler mid-body segment. It is equipped with India’s 1st 230cc 3-valve technology engine in alternate fuel variant and proven 436cc engine in the diesel variant both of which offer great power. With the 3-valve technology engine, our customers are assured to have greater earnability with low maintenance cost. Its features make Ape’ City+ a preferred choice in the mid-body segment of 3 wheelers.”
Ape’ City+ is power packed with features which is bound to make every ride a happy ride.

price EX-Showroom Mumbai
CNG- INR 192,241
LPG-INR 183,220
PETROL-INR 171,709


Goodyear Ranks highest in Customer Satisfaction by J.D. Power in the Small Car Segment


June 13th, New Delhi : Goodyear is ranked highest in Customer Satisfaction in the Small Car segment in the J.D Power 2019 India Original Equipment Tire Customer Satisfaction Index (TCSI) StudySM. As per the study, Goodyear Tyres have a score of 856 points in the category based on a 1,000-point scale. In the Midsize Car segment and Utility Vehicle segment, Goodyear ranked second with 831 and 824 points respectively.

Commenting on this, Mr. Rajeev Anand, Chairman & Managing Director, Goodyear India said, “It is a proud moment for Goodyear to receive such high levels of recognition from the premier benchmarking company in the automotive industry.”

The J.D Power TCSI measures satisfaction among original equipment tyre owners during the first 12 to 36 months of ownership across four key factors (listed in order of priority): wear, ride, traction/handling, and appearance.

P.K Walia, Vice President - Consumer Business said, “As pioneers in tyre technology, we constantly challenge ourselves to innovate and develop better products to improve the overall driving experience of our consumers. Our sustained efforts in improving the quality of products is being reflected in the voice of the customers which has been highlighted in this study.”

The J.D. Power 2019 India Original Equipment Tyre Customer Satisfaction Index (TCSI) StudySM is based on 3,598 responses from new-vehicle owners who purchased their vehicle between March 2015 and August 2017. The study was fielded from March through August 2018.

About J.D. Power
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. Established in 1968, J.D. Power has offices serving North America, South America, Asia Pacific and Europe.

About Goodyear
Goodyear is one of the world’s largest tyre companies. It employs approximately 64,000 people and manufactures its products in 47 facilities in 21 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.
Goodyear's presence in India is over 95 years old, with two plants, one each in Ballabgarh and Aurangabad. In the passenger car segment, Goodyear supplies tyres to many of the leading OEMs in India and has been a pioneer in introducing tubeless radial tyres in the market.  In the farm segment, Goodyear is the market leader and supplies to all major tractor companies.

Monday, 10 June 2019


Enters into a new range of Light-duty trucks with Eicher Pro 2000 series

Mumbai, June 10, 2019:  Eicher Trucks and Buses, part of  VE Commercial Vehicles Limited, today revealed India’s first BS-VI compliant all-new range of Eicher Pro 2000 series of Light-Duty Trucks. The entirely new range of ultra-modern trucks will expand the light-duty portfolio of Eicher, will address a wider range of applications and help enter new segments. The Pro 2000 series has been designed with segment-specific customer needs to deliver significantly higher profitability, loaded with Industry-first features for enhanced reliability, safety, comfort and efficiency.  

This all-new range of Eicher Pro 2000 series will come with two new engine platforms, built to deliver best-in-class fuel efficiency and a range of power options, compliant with BS-VI emission standards. This new range also has two new smart cabins developed for safe and comfortable driver operation in 1.8 m and 2.0 m configurations. These are equipped with new generation industry-first features such as touch-screen infotainment, Bluetooth and telematics connectivity. The first of its kind range will address the needs of the modern and smart businessman, not just in India but across the world.

•      India’s first BS-VI range- Eicher Pro 2000 series  
Best-in-class features 
• All new 1.8m/2.0 m next-gen tiltable cabin
• Industry- first 18 cm touchscreen infotainment system with android connectivity, Bluetooth, FM, USB port and card reader 
• Industry-first in industry All wheel disc brakes
• Best-in-class payload
• Two new Eicher BS VI engines – E474 and E494
• Dual Mode Mbooster

The new global series sets new benchmarks for driver safety in the CV industry. The new ergonomically designed cabin offers a better turning radius, reduced NVH levels and a comfortable driving environment. The Pro 2000 series will be equipped with Eicher Live, an advanced telematics solution for the business owners to manage trips, fuel and uptime of the range of vehicles. The Pro 2000 series offers best in class payload and comfort which makes this range ideal for the logistics and intra-city applications.

The two new variants- Eicher Pro 2049 and Eicher Pro 2095XP will be powered with industry best features. The Eicher Pro 2049 has been designed to cater to the last mile distribution with a 1.8m cabin. With a high legal payload of 2.7T, Dual mode M-Booster technology and larger loading space, the mini truck offers the lowest turnaround time to ensure faster delivery. The Eicher Pro 2095XP offers the highest payload of 7.2T in the category and comes with five cargo body options across 14.1, 17.6, 19, 20 and 21.5 feet. The vehicle is a smart choice for a fleet owner, with infotainment and Bluetooth connectivity, better cabin comfort, telematics and fuel coaching – offering a car-like cabin experience. 

Speaking at the occasion, Vinod Aggarwal, MD & CEO, VE Commercial Vehicles said, “It is a moment of immense pride for us to usher the automotive industry into its next evolution with BS-VI emission technology. We have always believed in investing rigorously in R&D to stay ahead in the industry by improving transportation efficiency and the Pro 2000 series is a testament to that mission. With a strong blend of technology and engineering innovations, we are yet again bringing in a new benchmark for the industry, offering our customers a radically differentiated experience in the CV space. We have a superior and long-standing expertise in manufacturing and exporting base engines for Euro VI requirements of the Volvo Group for the last 6 years. This extensive experience with Euro VI allows us the first mover advantage to deliver products engineered to cater to the new emission norms in the country. The select models that we unveiled today will be fuelled by our two new BS-VI engine platforms, equipped with all new state of the art cabin and industry first features”

On Eicher Pro 2000 series, he further added, We are leaders and innovators of the Indian LMD trucks market, and the new Eicher Pro 2000 series takes logistics and intra-city distribution to the next level, focusing on the driver and his comfort. We believe the winning combination of best in class fuel efficiency, better turnaround, more payload, superior cabin aggregates and a competitive price point will help reduce the operating costs for customers, resulting in higher profitability which makes the Eicher Pro 2000 series – Business ka Badshah.”

The Pro 2000 series is a consolidation of the evolving needs and the business requirements of our new age customers. Ranging from technology, comfort, safety and mileage, this series is leader across all these parameters, thus making it ‘Business Ka Badshah’ in the CV industry. The Eicher Pro 2000 series will also be available in BS-IV range across all markets.
Eicher Pro 2049   - Mini truck, better pick up
• 2.7T payload, industry best loading space of 10.4 feet 
• Best in class mileage with M-Booster technology, all wheel radial tubeless tyres 
• Fuel Coaching system and Steering mounted car-like controls
• 1.8m next gen tiltable cabin with improved rigidity and stiffness
• Turning Circle Diameter of 10m for easier manoeuvrability
• Highest seat travel (180mm) in the industry with lumbar supported seats.
• All new 18 cm size Infotainment system with Android one connectivity with touchscreen, micro SD card, USB, FM, and Bluetooth
Eicher Pro 2095XP – smart choice for the modern businessman 

• 7.2T payload with 5 cargo body options
• Highest fuel efficiency in the segment: Dual mode M-Booster technology and 6- Speed gearbox variant
• Fuel Coaching- A guiding tool for drivers for more fuel saving
• Lowest turnaround time 
• Eicher Live telematics for trip, fuel and uptime management.
• 190-litre high density polymer fuel tank for longest mile delivery without stoppage
• Superior cabin strength and rigidity
• Insulated multi-layer carpet for heat and noise reduction
• Comfortable gear shifting with hybrid Gear Shift Linkages 
• All new Infotainment system with touchscreen, micro SD card, USB, FM, and Bluetooth
• Steering mounted car-like controls
• Better utilities and storage space

About Eicher Trucks & Buses
Eicher Trucks and Buses has the lineage of three decades of operations in India. Adopting the most professional and holistic approach to modernize the Indian trucking industry, their brand philosophy, "Go Pro", promises to deliver best-in-class fuel efficiency, higher loading capacity, superior uptime and overall vehicle lifetime profitability. Eicher Trucks and Buses (ETB) is present in the LMD range with a strong presence in the 4.9T-16T truck segment and an ever increasing market share in 16T-49T heavy duty trucks segment. Eicher Pro Series buses also have a strong presence in the Light and Medium segment along with leadership in the school bus segment.

About VE Commercial Vehicles Limited (VECV):
VE Commercial Vehicles Limited (VECV) is a joint venture between the Volvo Group and Eicher Motors Limited. In operation since July 2008, the company includes the complete range of Eicher branded trucks and buses, VE Powertrain, Eicher’s components businesses as well as the sales and distribution business of Volvo trucks within India. VECV’s vision is to be recognized as the industry leader driving modernization in commercial transportation in
India and the developing world.     

Saturday, 8 June 2019


- James Beard Award Winner to Host Select Cruises Alongside Guest Chefs and Winemakers -

- Guest Hosts Include Rob Mondavi Jr., Aarón Sánchez, Salvatore Ferragamo and More -

MIAMI (June 6, 2019) – The 2019/2020 season of Norwegian Cruise Line’s popular Meet the Winemakerseries is available on the brand’s latest and most innovative ships and will feature accomplished experts including Gerard Bertrand of Languedoc Roussillon; Juan Munoz of Columbia Crest; Bob Bertheau of Chateau Ste. Michelle; and Master Sommelier and three-time James Beard Award-winner, Andrea Robinson.

The experience will be available on select cruises aboard Norwegian Joy, Norwegian’s latest ship in North America; her sister ships Norwegian Bliss, Norwegian Escape and soon-to-debut Norwegian Encore; as well as on the newly renovated Norwegian Dawn.

The seasonal program provides enthusiasts with exclusive opportunities to engage with winemakers and other experts through a variety of enriching seminars and activities including open-forum discussions, meet-and-greets, intimate wine tastings and wine-paired dinners, interactive cooking demonstrations and educational sessions in The Cellars, A Michael Mondavi Family Wine Bar available on Norwegian Bliss, Joy, Escape and Dawn.

This year, Robinson, who in 1997 was the first female Master Sommelier to be recognized by the Sommelier Society of America, kicked off the Meet the Winemakercruises on Norwegian Escape, alongside notable winemaker Antonio Hidalgo of the globally recognized, family-owned Spanish Sherry house - Bodegas Hidalgo La Gitana. Robinson, also a known chef, television personality, author and recipient of three James Beard Awards in the categories of broadcast and restaurant/chef, will host an additional two cruises in the series. 
Andy Stuart, president and CEO of Norwegian Cruise Line, said, “Our Meet the Winemakerseries showcases our commitment to providing guests with one-of-a-kind experiences by providing them with access to today’s most innovative beverage and culinary leaders. We are very proud of this season’s lineup and excited to share it with our guests.”

Each of the cruises feature vintages chosen by the expert and brought on board our ships for the exclusive events. Wine experiences range from $19.95 to $60 per person plus tax, and gratuity and may be reserved once on board.

The complete lineup of the 2019/20 Meet the Winemaker series includes:

  • June 8, 2019– Norwegian Joy: Bob Bertheau, head winemaker ofChateau Ste. Michelle
  • August 17, 2019– Norwegian Joy: Rob Mondavi Jr.,son of Isabel and Michael Mondavi and a fourth-generation Napa Valley winemaker
  • October 6, 2019Norwegian Bliss: Rob Mondavi Jr.,son of Isabel and Michael Mondavi and a fourth-generation Napa Valley winemaker
  • October 20, 2019 – Norwegian Escape: Salvatore Ferragamo, heir of famed Italian fashion house and owner of Il Borro Winery in Tuscany, Italy
  • November 3,2019 Norwegian Bliss: Aarón Sánchez, award-winning chef and owner of Johnny Sánchez restaurant, official chef ambassador for Terrazas de los Andes and one of the world’s leading contemporary Latin chefs
  • November 24, 2019Norwegian Joy: Juan Munoz Oca, head winemaker at Columbia Crest producing the winery’s portfolio of Reserve, H3, and Grand Estates wines
  • December 1, 2019– Norwegian Encore: Rob Mondavi Jr.,son of Isabel and Michael Mondavi and a fourth-generation Napa Valley winemaker
  • January 4, 2020 – Norwegian Escape: Master Sommelier Andrea Robinson, Chef to be announced 
  • January 26, 2020 – Norwegian Encore: Jacques LardiereFrench winemaker recognized for Maison Louis Jadot Wines 
  • February 2, 2020 – Norwegian Dawn: Master Sommelier Andrea Robinson and Celebrity Chef J.J. Johnson, executive chef at the Henry at Life Hotel in Manhattan 
  • February 16, 2020 – Norwegian Encore: Gerard Bertrand, renowned vintner of Languedoc-Roussillon

Wednesday, 5 June 2019

Eureka Forbes takes a stand in safeguarding environment on this World Environment Day

Mumbai, 5 June, 2019: Eureka Forbes Limited, a household name that has in the past introduced products and services that have not just safeguarded the health of the consumers but also as that of the environment. Eureka Forbes has been working on yet another innovation since last one year by introducing eco-friendly packaging for its products. This replaced thermocole with pulp tray that is made up of paper pulp, an environment-friendly and recyclable material.
The ‘green manufacturing units now have state-of-the-art facilities and operate on rain water and natural light harvesting. 200,000 sq. mt. plastic film saved which covers approximately 50 full size football grounds and 18,000 cubic meter thermocole saved which is equal to 30 Airbus freighters saved. This is not only cost effective but also saves space and can be easily transported, directly saving fuel.
On this breakthrough, Mr Shashank Sinha, Chief Transformation Officer, Eureka Forbes Limited, said, “Eureka Forbes, as a brand, has always strived to bring that difference to society and be a true friend for life. As a brand, our core focus has always been to safeguard the environment along with the health of our consumers. The pulp tray and green manufacturing units are yet another milestone achieved while working towards this goal. With these initiatives, we are striving to promote the use of products that would protect our environment for a better tomorrow.”
The innovation has not just received appreciation from the industry but also has been certified by Indian Green Building Council (IGBC), Golden Peacock Awards for quality and the GC Mark by Sample Co. Ltd.. Being a trendsetter in the industry, Eureka Forbes has introduced this innovation at a time when it would not just make a difference but also set the bar higher for other brands.
About Eureka Forbes:
Eureka Forbes Limited is India’s leading health and hygiene brand. It is a multi-product, multi-channel organisation with a gross group turnover of Rs.30 billion for the year ending 31st March 2018. A part of the Shapoorji Pallonji Group, Eureka Forbes’ product portfolio encompasses water purification, vacuum cleaning, air purification and home security solutions. It has a base of over 20 million happy customers, a reach of over 1,500 cities and towns in India and a global footprint across 35 countries. In addition to being one of Asia’s largest direct sales organisation, its vast service, retail and institutional networks, makes Eureka Forbes a company to be reckoned with.

Friday, 31 May 2019

IndoSpace expands in the north; Launches parks in Punjab and Haryana with a total area of over 110 acres; Doubles the acreage in Luhari, Haryana.

IndoSpace, announced its expansion in the North with the launch of parks in Rajpura, Punjab and Luhari, Haryana. These new parks will boost IndoSpace’s move towards its goal to build a portfolio of 120 million square feet of modern logistics infrastructure across India.

IndoSpace Rajpurathe only Grade A park in the region, is spread across 47 acres and is located at the junction of NH 44 and NH 7. Rajpura has emerged as the warehousing and logistics hub of Punjab due to its proximity to the tri-city (Chandigarh-Mohali-Panchkula) area and its well-connected rail and road links to the rest of Punjab, Himachal Pradesh, Delhi-NCR and Rajasthan.

IndoSpace Luhari III, close to the Delhi-Jaipur highway- in the heart of the warehousing hub in Gurugram (NCR), is spread across 67 acres. The site is within close proximity to several large industrial clusters, such as IMT Manesar, Dharuhera and Bhiwadi. IndoSpace currently has two operational parks in Luhari (Luhari I and Luhari II) spread across a combined area of 66 acres catering to the key markets in North India and with the new addition, IndoSpace doubles it acreage in Luhari

Earlier this year, IndoSpace announced its foray into Gujarat with the launch of its park near Bavla, Ahmedabad.

IndoSpace has a portfolio of around 31 million square feet across developed and under-construction projects comprising 31 industrial and logistics parks in 9 cities. All parks are located in key manufacturing hubs - from the National Capital Region in the north to Chennai in the south -making IndoSpace the only national network in India.

Thursday, 23 May 2019

Regent Seven Seas Cruises® Debuts More Than 200 Inspiring Plant-Based Dishes Fleetwide

MUMBAI (May 20, 2019) –Regent Seven Seas Cruises®, the world’s leading luxury ocean cruise line, today announced the debut of an extensive array of innovative plant-based cuisine on menus across its fleet. Beginning July 1, 2019, more than 200 gourmet plant-based selections will be offered at breakfast, lunch and dinner to meet the evolving tastes of luxury travelers who are following vegan or vegetarian lifestyles, or hunger to enjoy more plant-based fare.

New dishes like Wild Mushroom Tart with Brittle Pie Crust, Mushroom Duxelles and Red Pepper Coulis;Falafel Fritters with Harissa Mayo, Cucumber, Mint, and CapersSpiced Potato & Green Pea Samosas with Tamarind Chutney; and Summer Berry Pudding Chantillyshowcase a range of cuisines including Italian, Greek, Middle Eastern, Korean, Thai, Vietnamese, Mexican, Italian, Malaysian, and more. Other menu highlights include nourishing Power Bowls and Poke Bowls, hearty pastas and noodles, light and refreshing salads and soups and decadent items like an ImpossibleTMCheeseburger, and a Peach and Blueberry Cobbler with Cornmeal-Almond Topping.

“For luxury travelers who are increasingly adding more plant-based cuisine to their meals, we’re offering even more imaginative selections of bold, flavorful appetizers, entrees and desserts, with craveable tastes and mouth-watering presentations,” said Jason Montague, Regent Seven Seas Cruises president and chief executive officer. “Our expanded plant-based cuisine sets the highest benchmark in luxury cruising.” 

Luxury travelers are increasingly interested in enjoying plant-based fare. Worldwide, more than 9 of 10 plant-based meals are consumed by people who are not vegans. 

Regent’s 200 plant-based selections will be fully integrated into the daily menus on Regent ships, instead of being offered on a separate menu. The new offerings were developed by Regent’s culinary leadership team under the direction of Bernhard Klotz, Regent’s vice president of Food and Beverage, in concert with world-renowned chef, culinary instructor, and author Christophe Berg.

“Plant-based cuisine appeals to a broad audience of luxury travelers,” Klotz explained. “This is an emerging, modern specialty cuisine that allows our guests to enjoy more flavorful foods that are in harmony with their current tastes and pushes the boundaries on Regent’s acclaimed culinary creativity and imagination.” 

Selected Plant-Based Menu Highlights

·      Chia Cashew Yogurt with Carrot-Hazelnut Granola, Mixed Berries and Tropical Fruits
·      Chickpea Pancake with Spinach, Cherry Tomatoes, Mushrooms and Harissa Sauce, Just Like Feta
·      Banana-Oatmeal Pancakes with Berries and Maple Syrup
·      Avocado Toast on Rustic Farmers Bread

·      Sweet Potato Soup with Miso & Ginger
·      Tomato Bisque with Dill
·      Roasted Almond and Vegetable Soup
·      Vietnamese Summer Rolls with Vegetables, Grapefruit, Coconut, Boston Lettuce, Rice Paper, Roasted Peanut Dip
·      Tajin Spiced Hummus & Avocado Wrap with Boston Lettuce, Carrots, Cherry Tomatoes, Cucumber, Fruit Skewer
·      Osaka Power Bowl with Soba Noodles, Eggplant, Tofu, Sweet Potatoes, Edamame, Wakame Salad, Nori, Miso Sesame Dressing 
·      Mediterranean Bowl with Brown Rice, Beluga Lentils, Green Peas, Cauliflower, Tomato, Homemade Tzatziki, Kalamata Olives, Pita Bread, Roasted Almond-Orange Dressing
·      Falafel Power Bowl with Roasted Carrots, Cucumber, Cherry Tomatoes, Assorted Greens, Olives, Capers, Mint, Parsley, Lemon-Tahini dressing
·      Green Lentil Penne Pasta, Wild Mushroom Bolognese with Cashew Nuts
·      “Impossible Burger” Sesame Bun, Just Like Cheddar, Lettuce, Tomato, Onion, Skinny Fries

·      Caramelized Apple Tart with Fresh Feta-Cashew Cheese, Balsamic Caramel 
·      Wild Mushroom Tart with Brittle Pie Crust, Mushroom Duxelles, Red Pepper Coulis
·      Mulligatawny, Traditional Indian Red Lentil & Coconut Soup 
·      Spiced Potato & Green Pea Samosas with Tamarind Chutney
·      Baked Porcini & Spinach Cannelloni, with Toasted Hazelnuts, Tomato Sauce, Béchamel
·      Mushroom & Spinach Crepes, with Béchamel and Tomato Sauce
·      Roasted Mushroom Stuffed Zucchini with Quinoa - Olive Salad, Pine Nut Dressing, Yellow Pepper Coulis
·      Singapore Noodles, with Stir Fried Vegetables, Turmeric, Ginger, Garlic, Soy Sauce, Rice Vermicelli
·      Green Curry Vegetable Stir Fry, with Eggplant, Oyster Mushrooms, Cauliflower, Green Peas, Jasmine Rice

·      Summer Berry Pudding Chantilly 
·      Basil Scented Fruit Minestrone, Lemon Sorbet
·      Peach and Blueberry Cobbler with Cornmeal-Almond Topping
·      Pear Williams & Rosemary Sorbet
·      Lime – Vodka Sorbet
·      Champagne Sorbet

Sunday, 19 May 2019

Volvo Car organises a women-only car drive to boost awareness on gender equality

Mumbai, 19th May 2019: Volvo Car India flagged off an all women drive today under the global ‘Equal Vehicles for All’ (E.V.A.) initiave to promote gender equality. The rich data of over 4 decades and 40,000 investigations involving car crashes has now been provided to the world free. The E.V.A. initiative centres around safety for all and not just safety developed by testing the traditional ‘Male Crash Test Dummies’. Women have a different anatomy and hence different effects in crashes. Our cars are tested with Female Crash Test Dummies as well delivering safety for all. The seats are egonomically designed with WHIPS to reduce the whiplash risk for male and females by half. The Side Impact Protection System (SIPS) relies on an intelligent structure to boost overall safety. In fact, SIPS, together with the side-impact airbag, reduces severe chest injuries by more than 50% for all passengers.

The gender equality does not stop just at product development, it is an integral part of our corporate mission and culture. Volvo Cars is aiming at one-third of all leadership positions by 2025 to be females and has a healthy 23% women workforce.

Mr. Charles Frump, Managing Director - Volvo Car India said“We are very proud of our campaign to generate awareness about gender equality. It is something very close to our brand and the corporate mission to have atleast one-third women in all leading positions globally by 2025. We have a healthy 23% ratio of women globally and in India. Our global E.V.A initiative involves creating a Female Crash Test Dummy, therby delivering safety for all”.