Thursday, 18 September 2014

‘Family Antakshari #Baithe Baithe Kya Kare’

SAB TV launches ‘Family Antakshari #Baithe Baithe Kya Kare’
A stellar musical extravaganza for the entire family
L to R Sugandha, Mantra, Mr. Anooj Kapoor Sr. EVP & Business Head, SAB TV, Annu Kapoor, Shaan & Gajendra Singh

Mumbai, 17 September, 2014: SAB TV, India’s most loved family channel is geared up to launch a special Antakshari show that shall involve the entire family, right from the youngest member to the grandparents in a fun-filled melodic musical game show. The TV series aptly named ‘Family Antakshari #Baithe Baithe Kya Kare’ shall position itself specifically among its viewers as Antakshari is one of India’s most popular family activities at social gatherings.

The show by Gajendra Singh from SaaiBaba Productions, is an unique offering for audiences with a refreshing flavor. Industry veteran – Annu Kapoor shall be seated on the prestigious position of Shri Antakshari for this lyrical TV series and shall be hosted by the talented Mantra and multi-faceted Sugandha Mishra. This distinct non-fiction TV show shall be aired on Saturday andSunday at 8-9 pm starting from 27th September 2014. The game show shall involve multiple interactive rounds with the contestants that shall engage them and the audience simultaneously. It shall include many contending rounds that have never been seen on Indian television before.

Mr. Anooj Kapoor, Senior EVP & Business Head - SAB TV said, “At SAB TV we are always eager to offer innovative content to our loyal viewers. With Family Antakshari, we are presenting the traditional activity in a different style to involve every member of the family in the game.  True to the channel’s brand ideology of ‘Asli Mazaa SAB Ke Saath Aata Hai’, the show will highlight the positives of the joint family system. Participating families will enjoy Antakshari as they will be taken through a joyful ride of symphonies along with Annu Kapoor, Mantra and Sugandha. The producer, Gajendra Singh has tasted success with his music shows across different genres and I am positive he shall repeat the same with SAB TV’s Family Antakshari. ”

Gajendra Singh, Producer – Saaibaba Productions said, Antakshari is an activity loved by the entire family irrespective of their age. This is exactly the thought behind the concept of Family Antakshari. We have designed innovative rounds to test the knowledge of our participants. Families across the country shall love to watch the show and be a part of the musical fest.”
Family Antakshari shall comprise of multiple unique rounds for the contesting families such as karaoke round wherein the participant will be shown songs with missing words and they would need to sing the complete version. Another such interesting round involves anchors to enact a famous scene/dance step from a movie and the participants need to guess and sing any song from that particular movie. A competition is not over without a fast-paced buzzer round where participants need to identify the tune and sing the correct song. To top it all is ‘AnnuJi Ki Googly’, a special round wherein the judge will field different questions and clues about Hindi movies and songs to the participating families and they will have to identify the same and sing the correct song to win points.

SAB TV’s Family Antakshari - #Baithe Baithe Kya Karein is ready to take its viewers on a melodic and mystical trip of new and old tunes from the land of Hindi entertainment.

About SAB TV -
SAB is a part of the network of Television channels owned by Multi Screen Media Pvt. Ltd. SAB is India’s only family comedy entertainment channel with a core brand promise of ‘Asli Mazaa SAB ke Saath Hai’. SAB with its impressive lineup of innovative programs and light-hearted content ranging from daily family comedy to path breaking concepts like silent comedy is dedicated to promoting an enjoyable “family-viewing” experience. Its current programming mix includes Taarak Mehta Ka Ooltah Chashmah, Chidiyaghar, BaalVeer, Badi Dooooor Se Aaye Hai, Chandrakant Chiplunkar Seedi Bambawala and F.I.R. For its differentiated programming and healthy entertainment SAB has also won the Brand Leadership award in media & entertainment space.

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