HTC’S ‘DOUBLE EXPOSURE’LAUNCH REDEFINES MOBILE IMAGING
HTC Desire EYE,EYEExperience and Zoe herald new era for mobileimaging and beyond
Mumbai, October 17,2014 - HTC, a global leader in technology innovation and design,today unleashed a new era ofinnovation and an exciting newdirection for the business in India, with the introduction of a suite of breakthrough imaging products. Changing the face of mobile photography HTC launched, RE, aremarkable little camera, the HTC Desire Eye, a brand new category-shifting phone, the HTC EYE™ Experience, enhanced imaging software,and Zoe™, a collaborative video editing community.
“Today, at HTC we are once more excited to introduce revolutionary new products for our consumers. As a leading innovator in the mobile space, our mission is to continually innovate and introduce intuitive products that set benchmarks for the industry,” saidChia-Lin Chang, President of Global Sales and Chief Financial Officer, HTC. “Back in 1997, we allowed people to leave their laptops at home in favour of powerful, pocket-sized computing smartphones. Today we are taking a similar leap forward, where we are combining incredible hardware with unrivalledsoftware. At HTC we have reinvented the way we think about imaging; by taking you from behind the viewfinder and putting you back where you belong, at the heart of the action.”
“We are very happy to be the partner of choice for HTC and offer our customers the opportunity to be the first to own the Desire Eye. We are customer obsessed and always focus on ensuring that customers have a delightful shopping experience every time they shop with us.Mobile phones are one of the fastest growing product lines on Amazon.in and we see this as a great opportunity to offer customers across India the ease, convenience & joy of experiencing the HTC Desire Eye,”said Mr. Samir Kumar, Director Category Management, Amazon India.
HTC Desire EYE: Simply the best selfies
Continuing HTC’sheritage of breakthrough smartphone innovation,today also sees the launch of the company’s new top-of-the-range HTC Desire model, the HTC Desire EYE. With one of the best front-facing cameras availableon the market today,and software that puts you center frame and looking your best, the HTC Desire EYE captures life’s big and small moments in perfect clarity. Sporting market-leading 13MP front and rear cameras for detailed image quality that allows you to zoom, crop and print without compromise,the HTC Desire EYE is fully equipped for those who love to take great photos, videos and selfies.BSI sensors capturecrisp photos, even in low-light conditions, and intelligent dual-LED flash on both cameras providesflattering, natural toneswhen ambient light levels drop further.
Three dedicated microphones take HTC’s signatureaudio quality to even greater heights, ensuring crystal clear voice and video calling whatever is going on around you.HTC BoomSound™and astunning 13.2 cms (5.2 inch) Full HD display combine to make the HTC Desire EYE the ultimate multimedia companion and the perfect way to view your photos and videos.
The bold, bright, dual-colour,waterproofunibody design is not only stylish but ensures that capturing your best side is as simple as possible, with a dedicated two-step camera key for focus, and capture providing comfortable, instant access to great shots, even one-handed.
Featuring HTC’s new HTC EYE Experience and Zoe, with a Qualcomm® Snapdragon™ 801 processor and high-speed 4G connectivity, editing and sharing your best shots will also be smooth and effortless, wherever you are.
HTC EYE Experience: Designed for you
It’s not just about the hardware though.The HTC EYE Experience takes mobile imaging software into anew league with uniquefeatures guaranteed to make you look your best.
Taking video chat and conference calls to a new level of quality and performance,The HTC EYE Experience’s face tracking keeps you perfectly framed at all times. And because staying in touch means more than just talking to a single person, up to four people in the same roomcan also be tracked comfortably, with each face cropped and positioned on the screen for maximum clarity. So enjoy the freedom and flexibility of services like Skype without worrying about exactly where you or your friends are standing, as the camera will follow everyone.Want to share even more on the move? The option of screen sharing brings desktop functionality to smartphone-based video chat for the first time.
The HTC EYE Experience opens up a new world of creative opportunity, thanks tothe newSplit Capture function. Combiningsimultaneous photos and videos taken on the front and back cameras into one split-screen image or video, thiscreates a new selfie experience, allowing you document your journey and your reactionwithout relying on thumbnail views. Crop-Me-In places you at the heart of the action by cropping you from the image or video taken with the front-facing camera and positioning it within the scene captured by the main camera, opening the door to more extreme, exciting selfies and videos. Voice Selfie removes the need for awkward hand contortions by enabling you to trigger the shutter release with a simple command. Simply “say cheese” as soon as you’ve struck the perfect pose or trigger the video recording with “action” or “rolling” commands.
Popular additions to the HTC Desire 820 are also included in theHTC EYE Experience such asface fusion, the feature thatallows you to merge your face with that of a friend or celebrity for a completely original look and Live Makeup,where you canset the desired level of skin smoothing and preview the effect in real-time before the image is captured.
Zoe:Life asyouexperience it
With the new Zoe collaborative video-editingapp it’s easy to remix your photos and videos into stylish highlight reels, with beautiful themes and soundtracks that can be shared5. Allowing friends to remix their content with yours, Zoe creates the ultimate highlight video for all to enjoy and share through their favorite social networks.
Zoe 1.0 brings flexibility to the community, enabling short, medium and long Zoes that can be made up of just a couple of still images, or an entire series of video clips, with its new content engine making it easy to present small numbers of clips or even individual images in an interesting, visually stunning way.
Integrating fully with RE,Zoe video highlights are automatically generated and ready to share. There is no need to edit, no need to sync to your PC, just simply upload them with a single touch. Available free of charge on Android now and coming on iOS later this year, Zoe 1.0 ushers in the next generation of creative social networking.
The HTC Desire EYEwill be available exclusively in India on Amazon.in
HTC EYE Experience features will roll out to the following models (full feature list to be confirmed at roll-out): HTC One (M7), HTC One (M8), HTC One E8, HTC One mini, HTC One mini 2, HTC One max, HTC Desire 816, HTC Desire 820 and HTC Butterfly 2 in the coming months.
Founded in 1997, HTC Corp. (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC's portfolio includes smartphones and tablets powered by the HTC Sense® user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.