Sunday, 26 April 2015

Katrina Kaif and Sonam Kapoor with L'Oréal Paris unveil ‘Matte or Gloss’ as the Beauty Trend for Cannes 2015

Style 12 young women as part of L'Oréal Paris’#YouCannes campaign

Mumbai, April 25, 2015: In an evening dedicated to celebrating 18 years of glitz and glamour as the official make-up partner for Festival De Cannes, L’Oréal Paris amplified the style quotient by reaching out to the diva in every woman with their new collection ‘Matte or Gloss’. The products and the looks created by L’Oréal Paris Beauty Expert, Namrata Soni were unveiled by two stunning L’Oréal Paris Women of Worth – Sonam Kapoor and Katrina Kaif who perfectly embody the elegance that this festival exudesKatrina Kaif will make her debut at the festival this year and also be a part of the opening ceremony of Cannes on 13th May. Sonam Kapoor will attend the event on 16th May. Aishwarya Rai Bachchan, who has been representing L'Oréal Paris at Cannes for 14 years now, will be walking the red carpet on 17th and 20th May.
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Inspired by the latest trends on the fashion runways and perfect for the red-carpet the L'Oréal Paris ‘Matte or Gloss’ collection is created to give the prima donna in you a flawless look. L'Oréal Paris believes that the stories you live are stronger than the stories you watch and this year the brand introduced a new initiative to bring its fans closer to Cannes. With the theme of #YouCannes, L'Oréal Paris introduced a ‘Matte or Gloss’ contest across the brand’s digital platforms inviting women to pick a style statement! 12 women were selected out of which 6 were chosen to be a part Katrina’s Team Glamorous Gloss and the other 6 were chosen to be a part of Sonam’s Team Marvelous Matte. These women were then given a makeover by Katrina and Sonam and given a chance to walk the red carpet with their style and beauty mentors.

Manashi GuhaGeneral Manager, L’Oreal Paris said, “L'Oréal Paris has always been known for elegant red carpet glamour and what better way to showcase our products and expertise than at Cannes, where the world sits up to take notice of the beauty and fashion trends being set by global celebrities. We are delighted to have Katrina, Sonam and Aishwarya represent the brand at the festival. All three ladies are style and beauty icons in their own right and beautifully embody the values that L'Oréal Paris stands for. They’re truly our Women of Worth.”

Style diva Sonam Kapoor, said, “This is my fifth year at Cannes representing L'Oréal Paris and I couldn’t be more excited. Given the stature of the event and the global attention that it garners, not just from fans of world cinema but also style experts, there is a lot of meticulous planning that L'Oréal Paris does to ensure that they create the most stunning looks for their spokespeople. I love experimenting with my looks and the introduction of Matte or Gloss as a theme gives me the opportunity to do that really well. I’ve already started my Cannes countdown and can’t wait to showcase these looks on the red carpet this year.”
Katrina Kaif, speaking on her Cannes debut said, “It is an absolute honour to represent L'Oréal Paris and India in particular at such a prestigious international platform. I’m excited since I’ll be at the opening ceremony. Matte or Gloss aptly highlights the style statements of the season and I’ve been working closely with the brand to create a unique look for my appearance with this theme in mind. It’s been a great experience being a part of the L'Oréal family and because their products and campaigns always beautifully empower women with the signature line “Because You’re Worth It” and that speaks a lot about the brand.”

The L'Oréal Paris ‘Matte or Gloss’ collection boasts of classic favourites updated with a broad spectrum of exciting new colors, from subdued neutrals to lively, vibrant shades.  They are a must have for events that command grace and panache. This collection includes Limited Edition Swarovski Encrusted Moist Mat lipsticks, a range of 12 beautiful matte lipsticks, L’Extraordinaire range of Glosses, a range of 13 gorgeous glosses and a chic collection of 5 shades of Super Liner 36 H Gel Intenza which are available across all L’Oreal Paris counters across the country.

About L’Oréal Paris:
L’Oréal Paris is a truly global beauty brand combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. Our signature phrase, “Because You’re Worth It”, is meant to inspire each and every woman to embrace her own unique beauty and reinforce her sense of self-worth.
As the biggest beauty brand in the world, L'Oréal Paris has an unparalleled commitment to technology, research and innovation, providing groundbreaking, high-quality products for women and men of all ages and ethnicities. The L’Oréal Paris brand encompasses the four major beauty categories – hair color, cosmetics, hair care, and skin care – and includes such well-known brands as Excellence Crème, Total Repair 5 hair care, Youth Code, Fall Repair, Revitalift, Volume Million Lashes Mascara, Color Riche lipsticks, Superliners and True Match foundations among many others. L'Oréal Paris truly believes that, whatever your age, gender, ethnicity or look, "you're worth it".

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