Thursday, 21 May 2015


The actor in association with Fluence includes his fans on his digital fitness journey #tilligetitright

May 20, 2015 Mumbai: - Sushant Singh Rajput is an actor known for his single minded determination who seeks to achieve perfection in everything he does.  Currently, Sushant’s energies are focused on reaching his definitive fitness levels. To achieve this he has set out on a journey on YouTube #tilligetright; training with several fitness experts to get to his personal best.  Sushant has partnered with Fluence - India’s leading celebrity digital network to help create unique content to amplify online.

Sushant’s purpose in pursuing this digital initiative is not just to get fit himself but to also encourage as many people as he can in joining him on this journey. “Your body is a reflection of the choices you make. My choice is a healthy and fit lifestyle. Working out, whether dance, freestyle, functional or sports has always been an important part of my life. It’s this choice of life which helped me realize the campaign #TillIGetItRight. It is an attempt to reach my fitness goals as well as motivate the youngsters to stay fit. Together with the help of my fitness training team, we have come up with a  regiment to inspire many to join me in this goal. On my YouTube channel my fans will see me experimenting with various forms of exercise and routines till I get it right.”, commented Sushant Singh Rajput.
“Celebrities have a major role in inspiring the youth of today. With, social media the gap has been bridged between the celebrities and their fans. So, when Sushant (@SSR) shared his idea of #TillIGetItRight with us, we thought it would be a great idea to amplify this fitness journey with his fans using innovative content on social media that will connect the right chords”, said  Ashish Joshi, VP Digital & Business Head – Fluence.
Each video in the series will showcase Sushant's high intensity training and vigorous functional workouts shot outdoor at various locations. The first video in the series which will release today, 20th May, 2015 on YouTube will be about a high intensity functional training program targeting Sushant’s strength, core flexibility, agility and stability. The weekly six day workout program will start every morning with  a 45 minute cardio session followed by functional training and will include 2 days of high intensity obstacle training to achieve better muscular balance and joint stability. To maximise the impact of the workout Sushant will also be following a diet plan with 6 meals a day ;protein rich with the protein: carbs: fat ratio being 60:20:20 distributed throughout the day to better activate metabolism and support muscular hypertrophy.

Catch the first video of Sushant’s #tilligetitright campaign exclusively on his Youtube channel

Sushant's Twitter Handle: @SSR

About Fluence
CA Media Digital’s first venture, Fluence is India’s leading Celebrity digital network connects celebrities with their fans and brands through their online presence. Fluence works closely with celebrities to build and grow their online presence across the digital landscape in an engaging and entertaining manner. Fluence also works with the artists to create interesting properties that can be monetized across various consumer facing Digital platforms
Fluence currently manages the digital life of over 40 celebrities such as Amitabh Bachchan, Sachin Tendulkar, Salman Khan, Ranveer Singh and Arjun Kapoor etc. which includes; their social media presence, their digital endorsements, online/mobile monetization and equity-linked investments in the digital space.
About Chernin Asia Media
CA Media, the Asian investment arm of The Chernin Group was founded in in November 2010 with a mandate to build, manage and operate media, entertainment and technology businesses throughout Asia. Based in Hong Kong, CA Media is building a regional footprint primarily focused on India, Indonesia and China. CA Media has acquired significant stakes and has partnered in the success of Endemol India, a leading television and film production business; Only Much Louder (OML), a music, live events, and youth media company in India; Legend Fighting Championship, a Hong Kong-based mixed martial arts promotion; and most recently Graphic India, an entertainment company focused on creating leading characters, comics and stories for the Indian youth market through mobile and digital platform.  CA Media Digital runs FLUENCE, India’s leading ‘Celebritydigital network’ around celebrities and brands. CA Media’s CEO is Paul Aiello who formerly was the CEO of News Corp.’s Star TV Asia. Prior to that he was the Head of TMT investment banking at Morgan Stanley for the Asia region. CA Media India CEO is Rajesh Kamat, who formerly was the COO of Viacom18 Group, CEO of Colors, and set-up the Endemol operations in India as Managing Director.-- 

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