The pouring rains, the blocked roads and the heavy traffic jams did not deter the launch of Bandra West's latest shopping sojourn, Anj Kouture! The store which is the brainchild of multi facetted owner, Anjoo Karanjia opened with great fanfare and pomp as Malaika Arora Khan launched it on a rainy Saturday evening!
The cynosure of all eyes, Malaika looked like a true diva in a pale pink Anj Kouture creation as she cut the ribbon and congratulated the owners, Anjoo and Hoshi Karanjia for their latest venture. A stampede was created as everyone wanted to get a glimpse of Malaika who never lost her cool even once and was enjoying taking selfies with her fans present at the store launch.'
Speaking at the launch, Malaika said that, "Anjoo and Hoshi are dear friends of mine and therefore I am delighted to be a part of this launch today despite the weather! I knew I had to come here to show my appreciation for the beautiful creations of Anj Kouture and so here I am." Speaking on the collection of the store, Malaika then said that, "Their collection is aptly called Whisper of Romance‘ and has been designed by the uber talented Director of Operations of Anj Kouture, Mehvish Majithia. Mehvish has put her heart and soul into this collection that personifies feminine energy. The exquisite collection has a blend of the 50’s era along with a touch of Persian art. This collection is chic, floral and instantly transports one to a nostalgic lane of the 1950s. What I am wearing today is also designed by Mehvish and I absolutely love it!"
Also present and creating a stir at the launch was Big Boss sensation Gautam Gulati who even tried on a jacket from the Menswear collection at Anj Kouture! Gautam and Hoshi were seen chatting away and discussing how easy it is for men to dress over women who take hours! Divya Khosla Kumar was also spotted in a chic black suit and was admiring the clothes at Anj Kouture and complimenting the owner, Anjoo Karanjia.
Speaking on the store launch, Owner of Anj Kouture, Anjoo Karanjia says that, "I am ecstatic that Malaika is here to launch our store! The collection of Anj Kouture revolutionises ethnic Indian bridal wear by seamlessly blending the old vintage fashion & regal grandeur of Persian heritage. It paints the canvas with elegance, glamour, feminine and sensual essence, recreating Indian couture. With minimalism of contemporary designs the collection echoes of royal silhouettes, tastefully embellished with rich Zardosi and Aari embroidery and I thank everyone for the good wishes!"