Superstar Chiranjeevi will be turning 60and the city of Hyderabad is celebrating the day with full gusto.
Images of Chiranjeevi are splashed across billboards and hoardings in Hyderabad wishing the megastar on his birthday.
Such a showcase of love is not unheard of as the south market are known to put their stars on a pedestal.
Chiranjeevi 's son Ram Charan has planned a grand soireeto celebrate not only his father's 60th Birthday but also him completing 35 years in the Indian film industry.
The plush hotel that will host the party has commissioned high security to ensure that some of the biggest names in the south and bollywood enjoy their evening.