Mumbai, September 29, 2015 –Oscar winning composer and music maestro A. R. Rahman has lent his support for the 17th Jio MAMI Mumbai Film Festival by composing a signature tune especially for the festival. This is the first time that the Festival has a signature tune.
The signature tune is used in a special promo film that will be played during the festival. Currently, the signature tune is featured as part of the branding at the opening and closing of the festival campaign film. However, the tune will be played in full at the opening ceremony later this month on Thursday, Oct 29th.
The festival's campaign film directed by Vikramaditya Motwane features A-list names such as Shyam Benegal, Amitabh Bachchan, Aamir Khan, Farhan Akhtar, Kangana Ranaut, Nimrat Kaur and the Jio MAMI Film Festival Chairman, Kiran Rao. In the film, the celebrities narrate their personal stories for their special relationship with Mumbai, the city of dreams, and with their collective passion – cinema. Filled with personal insights about what the city has meant to them and their careers, the 17th Jio MAMI Mumbai Film Festival Campaign film will be released across platforms and will be played in PVR Cinemas across the country.
On composing the signature tune, A.R. Rahman said, “The 17th Jio MAMI Mumbai Film Festival is about creating, celebrating and nurturing cinema. I am very pleased to support the festival. I hope the people of Mumbai and India come and partake in this incredible movie feast.”
Anupama Chopra, Festival Director, 17th Jio MAMI Mumbai Film Festival, said, “Movies and music are inseparable in India. It’s such an honour to have one of India’s greatest composers, A. R. Rahman create a signature tune for Jio MAMI. We are grateful for his generosity and support. We are also grateful to all the work put in by Vikramaditya Motwane and his team, and all the talent that made time for Jio MAMI.”
The 17th Jio MAMI Mumbai Film Festival will be held in Mumbai from . The film screenings will take place at PVR Versova, PVR Citi Mall, Andheri, PVR LP, Phoenix Mills and Regal – Colaba. To register for the festival, viewers can register online at http://in.bookmyshow.com/
Along with Chairperson, Kiran Rao and Festival Director, Anupama Chopra, the members of the new Board of Trustees of MAMI are Filmmakers Farhan Akhtar, Karan Johar, Vikramaditya Motwane, Actor Riteish Deshmukh, Actress Deepika Padukone, Mr. Anand Mahindra, Chairman & MD, Mahindra Group, Mr. Ajay Bijli, Chairman and MD, PVR Ltd, Mr. Siddharth Roy Kapur, MD, Disney and Mr. Manish Mundra, Founder and CEO, Drishyam Films. These eminent personalities, outstanding achievers in their respective fields, are bringing together their expertise and experience to give Mumbai and India a bigger, better and even more exciting 17th edition of the Jio MAMI Mumbai Film Festival.
Jio MAMI VISION 2015
The Jio MAMI Mumbai Film Festival is an inclusive movie feast. We showcase the latest cutting-edge, independent cinema - art house fare alongside genre movies from Bollywood and Hollywood and cult international movies. We offer the best of world cinema to the people of Mumbai and we offer the best of Indian cinema to the world. The festival is run by the Mumbai Academy of Moving Image popularly known as MAMI. This is a space where we revel in the sheer pleasure of cinema, the joy it gives us and how much it enhances our lives. The goal is to nurture and ignite a passion for movies. We want Jio MAMI to be shorthand for excellence in cinema.
ABOUT Jio MAMI
Mumbai - the financial capital of India is also the epicentre of the Indian film industry. The city plays such a major role in production and dissemination of Indian films and television programs that it is widely known by its acronym 'Bollywood'. In 1997, a group of film industry stalwarts headed by late Hrishikesh Mukherjee founded the Mumbai Academy of Moving Image (MAMI) as a not-for-profit Trust. Their main objective was to organize an annual International Film Festival which the film industry and the country could be proud of. MAMI has been organizing the festival for the last 16 years and aims to foster a climate of good cinema. MAMI engages people from all walks of life across the city and country who enjoy and love good cinema. It is Mumbai’s only film festival that is entirely created and run by film professionals and a group of members from corporate India. Appreciation of good cinema, stripped off all the limiting labels of art and commercial, can only come about through exposure to the best of films the world has to offer. The Festival is the first step in that direction.
In their Mission Statement in 1997, the MAMI Board of Trustees said, "We feel it is the need of the hour to disseminate and inculcate good cinema among Indian audiences. The only way to achieve this is to celebrate cinema by hosting an International Film Festival in Mumbai, India's film and entertainment capital. MAMI (Mumbai Academy of Moving Image) is committed to start Mumbai's first independent international film festival organised by practicing film makers."