Sunday, 13 September 2015


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Mumbai, 12th Sept. 2015:

MAX, the country’s largest international value fashion brand, is back with the 2nd edition of Elite Model Look India 2015 after getting raving success last year.

Elite Model Look is one of the most sought-after & prestigious contest in the world. This contest is a lifetime opportunity for thousands of boys and girls to become the next international supermodel and reach great heights like Cindy Crawford, Stephanie Seymour, Gisele Bundchen, Sigrid Agren and Constance Jablonski.

The contest which will tour 6 cities across India to hand pick the best talents, reached Mumbai after getting fabulous response from Delhi, Chandigarh, Chennai, Bangalore & Kolkata. The Mumbai Regional Casting took place at Infinity Mall, Malad West, Mumbai on 12th Sept. 2015. The city was brimming with energy and enthusiasm as young boys and girls made a bee-line to participate in a rare, unique and an unbelievable opportunity to be a supermodel. The whole environment was charged as they competed fiercely to get shortlisted. Cheering fans and guidance from the experts turned this contest into a memorable and exciting day for the young contenders.

The esteemed jury included Licensee Elite Model Look India & highly renowned Fashion Director MARC ROBINSON, Fashion Designer TROY COSTA, Elite Model Look representative from Paris JENNIFER MAY COPE, International supermodel & part of Elite New York ELENA FERNANDES.

04 Boys and 04 Girls were shortlisted from hundreds of hopeful contenders based on criteria like their ramp walk, first impression and photogenic appeal. These contestants will compete in the final selection round in National Casting along with contestants shortlisted from other cities including Delhi, Chandigarh, Chennai, Bangalore & Kolkata.

National Casting finalists will undergo a week long grooming sessions by industry experts including Marc Robinson and Erika Oliveira, an Elite Model and winner of prestigious Golden Globe for "Best Model Female”. These rigorous grooming sessions conducted in a safe, supportive and fun environment help aspiring models to understand the concept of stage presentation, poise and most importantly to be confident. Shortlisted aspirants will be put on their road to success though guidance and mentoring by our experts right up to the Grand Finale, schedule to take place in Delhi on 23rd September 2015.

The ultimate goal is to win the prestigious World Final and represent India on International level. The winners will aim for the super model trophy and will also secure a 3-year contract with the Elite agency.

Commenting on the occasion, VASANTH KUMAR, Executive Director, Max said “With the launch of Elite Model Look India 2015, Max reinforces its positioning of democratizing fashion and giving the Indian models the exposure to establish themselves in the International fashion circuit.” 

Speaking at the event MARC ROBINSON, Fashion Director & Licensee Elite Model Look India said, "The fashion industry in India today is bereft of "Supermodels” that once had an iconic influence in the fashion scene in the 1990’s, today they simply and sadly don't exist. With the introduction of a genuine initiative by the fashion brand like MAX and Elite Model Look, Paris, it will provide an opportunity to aspiring young male and female models” 

Renowned Fashion Designer TROY COSTA quoted "Elite Model Look is one of a kind platform for aspiring models. Its a direct route to International modelling. The contestants stand a super chance to represent India globally. I am honoured to be a part of the world's most prestigious model hunt."

International Supermodel & part of Elite New York ELENA FERNANDES said "Elite Model Look I feel is the main foundation that actively searches for unique model talent worldwide in a professional and credible manner. It gives every girl and boy across the globe a chance to meet experienced people in the industry and have their chance to shine and possibly change their lives. It's the biggest opportunity being offered, the chance to work internationally and the chance to become a top supermodel".

Commenting on the occasion, Elite Model Look representative from Paris JENNIFER MAY COPE said "Elite Model Look India 2015 is a great opportunity for young aspiring models. Being part of such a credible model search, automatically ensures that you will be noticed by the best people in the fashion and glamour industry. I wish the contestants all the best." 

About Elite World -
Elite World is owned by Pacific Global Management (PGM), which is a talent management company in the modelling and music industry, with a focus on luxury and live events. In addition, the Group owns Gold Typhoon, the independent China-based entertainment label, and La Perla, the premium Italian lingerie brand. Elite Model Management was founded in 1972, and is the world’s largest model agency, representing over a thousand models across five continents.
Elite is home to many of the leading faces of the day, such as Adriana Lima, Liu Wen, Sigrid Agren, Constance Jablonski, FeiFei Sun and Ming Xi. Elite is not just a network of model agencies; it is a true brand synonymous with model management, the Elite Model Look contest, and world-class licensing. To learn more,

About Elite Model Look -
Elite Model Look is the leading International model search. It is active in over 60 countries across the world, and attracts hundreds of thousands of entrants each year. It has discovered top models such as Cindy Crawford, Ming Xi, Sigrid Agren, Constance Jablonski, FeiFei Sun and Gisele Bündchen amongst many other household names. It is unique in providing the opportunity for young girls to enter the fashion world, and carve out successful careers. To learn more,

About Max Fashion -
Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family.
Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘value fashion’ in the country, thereby offering the discerning shopper a vast choice with International fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends at a great price, making it affordable to many. The store ambience offers an International shopping experience making shopping for the entire family an absolute delight. Globally Max has over 290 stores across 16 countries and in India, Max has 120 stores across 48 cities. The brand plans to have a network of 145 stores in India by the end of FY 15-16.

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