The song has received more than 2.6 million views in just 18 hours.
The hugely anticipated song 'Gulaabo' song from Shahid Kapoor and Alia Bhatt starrer Shaandaar has created history. The song has received a 'shaandaar' response by audiences thanks to the music partner, Zee Music Company's aggressive promotional strategy. Watch the Gulabo song here -
Yesterday, Shahid and Alia launched the song with the film's director Vikas Bahl as the duo treated newspersons to a live performance that set the stage on fire.
Based against the backdrop of the Shaandaar wedding, the film is an out-and-out youthful love story focussing on two characters Alia (played by Alia Bhatt) and Jagjinder Joginder (played by Shahid). Alia's father Bipin (played by Pankaj Kapur) adds the twist to their romance as he believes there’s no guy that will be good enough for his daughter while Alia is a dreamer. Jagjinder Joginder is a doer and he feels he can make anything happen! And for obvious reasons Bipin hates Jagjinder
Presented by Fox Star Studios, Shaandaar is produced by Dharma Productions and Phantoms Films.
Shaandaar releases on, Dussehra date.