Saturday, 28 May 2016

The Billboard Music Awards 2016 attracts 1.2 million viewers


From the world premiere of Adele’s new music video to Madonna’s tribute to Prince, the Billboard Music Awards 2016 saw it all.  Aired on May 23rd, the award telecast experienced a TV viewership of 1.2 million people in India. The event was showcased on VH1 across two time slots:
The first telecast happened along with the US live telecast from6:30 AM to 9:30 AM, attracting an Indian TV audience of 0.5 million viewers. The repeat telecast from 9 PM to 12 AMsaw a higher viewership of 0.76 million people.

The event saw its highest TV viewership in the state of Maharashtra which had a 12% share of the show’s total viewers.
In the words of music journalist, Arjun S Ravi, “Indians have been tripping over western music since the 20s.” And the numbers prove it right.

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