Titled ’25 years of a life’, the book narrates SRK’s iconic journey and talks about how the King of Bollywood made it large
Mumbai, November 09, 2016: Royal Stag Mega Music today unveiled Samar Khan’s much awaited book on the king of Bollywood – Shah Rukh Khan’s iconic journey and his life in the film industry. Aptly titled ‘25 years of a Life’, the book captures interesting incidents and anecdotes from King Khan’s successful journey in the industry through the eyes of the directors he has worked with. From Aditya Chopra’s ‘Raj’ who became the King of Romance with Dilwale Dulhania Le Jayenge to Farhan Akhtar’s suave and discerning ‘Don’, this book captures myriad hues of Shah Rukh Khan’s inspiring journey in Indian cinema. Presented by Royal Stag, Samar Khan’s book includes 30 chapters and each one of them is a director’s take on a particular character created by them and portrayed by SRK.
The book was launched by Shah Rukh Khan at an exclusive high profile event held in Mumbai. Popular names from B-town including Abbas Mustan, Kundan Shah, Anubhav Sinha and Piyush Pandey, amongst others graced the occasion.
Expressing his gratitude, Shah Rukh Khan said, “25 years in the film industry was a big dream for a boy who came from Delhi all those years ago. These years have been full of excitement, hard work, and various ups and downs and this book is a tribute to all the film makers who believed in me and my dreams. I am extremely thankful to all my fans who have made me what I am today and would like to thank Royal Stag Mega Music, Samar and everybody associated with this book for giving me the chance to relive all those wonderful memories and characters once again.”
Speaking at the launch of the book, Raja Banerji, Assistant Vice President, Marketing, Pernod Ricard India said, “SRK has been associated with Royal Stag since 2012 and he is a perfect example of someone who has made it large in the true sense. Each and every small achievement in his 25 years of an immensely successful career, has added up to help him reach the pinnacle of glory and Royal Stag has always believed in this outlook towards one’s life. SRK is a major inspiration and motivation for the youth of India who not only dream big but also have the grit to make them come true.”
Sharing his experience, Samar Khan, journalist turned filmmaker said, “This book was the perfect chance for me to tell the SRK story from a different lens. I would like to thank everyone involved who has made this dream project a reality: Sonali my co-writer; Nitin Srivastava, who lovingly designed the book, and Royal Stag for their unflinching support throughout this journey.”
Expressing his thoughts about the book, Piyush Pandey, Executive Chairman and Creative Director, South Asia- Ogilvy & Mather said “Royal Stag Mega Music and Shahrukh Khan have many things in common. Loved by the masses, and always inspiring them to Make it Large. In celebration of this partnership, Royal Stag Mega Music is releasing a book that celebrates the Baadshah of Bollywood. 'SRK: 25 Years of a Life' is an ode to the life and times of the greatest performer of our times”